V2EX franchising

Franchising

定义 Definition

franchising(特许经营):一种商业模式,品牌方(特许人)授权他人(受许人)在特定区域和期限内使用其品牌、产品体系与运营方法开店或提供服务,受许人通常需支付加盟费、持续性的特许权使用费(royalty)并遵守统一标准。(也可泛指“开展/采用特许经营的行为或体系”。)

发音 Pronunciation (IPA)

/frn.ta.z/

例句 Examples

Many fast-food chains grow through franchising.
许多快餐连锁通过特许经营来扩张。

After years of refining its training and quality controls, the company turned to franchising to expand internationally while keeping the customer experience consistent.
在多年完善培训与质量管控之后,这家公司采用特许经营来进行国际扩张,同时保持顾客体验的一致性。

词源 Etymology

源自 franchise(特许权、特许经营权),其更早来自古法语 franc(“自由的、免税的”一类含义),最初与“给予某种自由/权利”有关;后来在商业语境中演变为“授予在一定条件下经营与使用品牌/体系的权利”。**-ing** 表示“行为/过程”,因此 franchising 指“进行特许经营(的过程)”。

相关词 Related Words

文学与著作 Literary Works

  • Franchising: Pathway to Wealth Creation(Lloyd J. Tarbutton)
  • The Franchise MBA: Mastering the 4 Essential Steps to Owning a Franchise(Nick Neonakis)
  • Franchise Bible: How to Buy a Franchise or Franchise Your Own Business(Ernie & Joanie Chamberlain)
  • The EconomistHarvard Business Review 等商业期刊中常见该词用于讨论连锁扩张、品牌控制与加盟风险等议题。
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