{"id":36011,"date":"2025-09-01T14:23:32","date_gmt":"2025-09-01T06:23:32","guid":{"rendered":"https:\/\/snddm.com\/?p=36011"},"modified":"2025-09-01T14:24:26","modified_gmt":"2025-09-01T06:24:26","slug":"tiktok-ads-tiktok-%e5%bb%a3%e5%91%8a","status":"publish","type":"post","link":"https:\/\/snddm.com\/tiktok-ads-tiktok-%e5%bb%a3%e5%91%8a\/","title":{"rendered":"TikTok \u5ee3\u544a\u5b8c\u6574\u6307\u5357\uff5c\u6295\u653e\u6d41\u7a0b\u3001\u8cbb\u7528\u89e3\u6790\u3001\u958b\u6236\u689d\u4ef6\u8207\u884c\u92b7\u6280\u5de7"},"content":{"rendered":"\n

\u8fd1\u5e74\u4f86\uff0cTikTok<\/strong> \u5df2\u6210\u70ba\u5168\u7403\u6210\u9577\u6700\u5feb\u7684\u793e\u7fa4\u5e73\u53f0\u4e4b\u4e00\uff0c\u5c24\u5176\u53d7\u5230\u5e74\u8f15\u65cf\u7fa4\u7684\u559c\u611b\u3002\u5c0d\u54c1\u724c\u8207\u5546\u5bb6\u4f86\u8aaa\uff0cTikTok \u5ee3\u544a<\/strong> \u662f\u9032\u5165\u77ed\u5f71\u97f3\u884c\u92b7\u7684\u91cd\u8981\u6e20\u9053\uff0c\u4e0d\u50c5\u80fd\u5feb\u901f\u63d0\u5347\u66dd\u5149\uff0c\u9084\u80fd\u5e36\u4f86\u8f49\u63db\u8207\u92b7\u552e\u3002\u672c\u6587\u5c07\u5e36\u4f60\u6df1\u5165\u4e86\u89e3 TikTok \u5ee3\u544a\u6295\u653e\u65b9\u5f0f\u3001\u5ee3\u544a\u8cbb\u7528\u3001\u5ee3\u544a\u985e\u578b\u8207\u6700\u4f73\u884c\u92b7\u7b56\u7565<\/strong>\u3002<\/p>\n\n\n\n

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\u6587\u7ae0\u76ee\u9304<\/p>\n Toggle<\/span>
\u4e00\u3001\u70ba\u4ec0\u9ebc\u8981\u6295\u653e TikTok \u5ee3\u544a\uff1f<\/a>
1. \u9f90\u5927\u7684\u7528\u6236\u6578<\/a><\/li>
2. \u9ad8\u4e92\u52d5\u7387<\/a><\/li>
3. \u6f14\u7b97\u6cd5\u52a0\u6301<\/a><\/li>
4. \u591a\u5143\u5ee3\u544a\u5f62\u5f0f<\/a><\/li>
5. \u5c0f\u7d50<\/a><\/li><\/ul><\/li>
\u4e8c\u3001\u53f0\u7063 TikTok \u5ee3\u544a\u6295\u653e\u9650\u5236\u8207\u958b\u6236\u689d\u4ef6<\/a>
1. \u5fc5\u9808\u900f\u904e\u4ee3\u7406\u5546\u958b\u7acb\u5e33\u865f<\/a><\/li>
2. \u5ee3\u544a\u5e33\u865f\u9700\u4eba\u5de5\u5be9\u6838<\/a><\/li>
3. \u6700\u4f4e\u5132\u503c\u91d1\u984d\u9650\u5236<\/a><\/li>
4. \u9069\u5408\u5c0d\u8c61<\/a><\/li><\/ul><\/li>
\u4e09\u3001TikTok \u5ee3\u544a\u985e\u578b<\/a>
1. \u4fe1\u606f\u6d41\u5ee3\u544a\uff08In-Feed Ads\uff09<\/a><\/li>
2. \u9996\u9801\u958b\u5c4f\u5ee3\u544a\uff08Top View \/ Brand Takeover\uff09<\/a><\/li>
3. \u54c1\u724c\u6311\u6230\u8cfd\uff08Hashtag Challenge\uff09<\/a><\/li>
4. \u54c1\u724c\u7279\u6548\uff08Branded Effects\uff09<\/a><\/li>
5. Spark Ads\uff08\u9ede\u706b\u5ee3\u544a\uff09<\/a><\/li>
6. TikTok \u5ee3\u544a\u985e\u578b\u6bd4\u8f03\u8868<\/a><\/li><\/ul><\/li>
\u56db\u3001TikTok \u5ee3\u544a\u6295\u653e\u6d41\u7a0b<\/a>
1. TikTok \u5ee3\u544a\u6295\u653e\u6b65\u9a5f\u4e00\uff1a\u958b\u7acb\u5ee3\u544a\u5e33\u865f<\/a><\/li>
2. TikTok \u5ee3\u544a\u6295\u653e\u6b65\u9a5f\u4e8c\uff1a\u8a2d\u5b9a\u5ee3\u544a\u76ee\u6a19<\/a><\/li>
3. TikTok \u5ee3\u544a\u6295\u653e\u6b65\u9a5f\u4e09\uff1a\u9396\u5b9a\u53d7\u773e<\/a><\/li>
4. TikTok \u5ee3\u544a\u6295\u653e\u6b65\u9a5f\u56db\uff1a\u8a2d\u5b9a\u9810\u7b97\u8207\u51fa\u50f9<\/a><\/li>
5. TikTok \u5ee3\u544a\u6295\u653e\u6b65\u9a5f\u4e94\uff1a\u88fd\u4f5c\u5ee3\u544a\u7d20\u6750<\/a><\/li>
6. TikTok \u5ee3\u544a\u6295\u653e\u6b65\u9a5f\u516d\uff1a\u4e0a\u67b6\u8207\u8ffd\u8e64<\/a><\/li><\/ul><\/li>
\u4e94\u3001TikTok \u5ee3\u544a\u8cbb\u7528\u89e3\u6790<\/a>
1. CPC\uff08\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09<\/a><\/li>
2. CPM\uff08\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09<\/a><\/li>
3. CPA\uff08\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff09<\/a><\/li>
4. \u7279\u6b8a\u5ee3\u544a\u5f62\u5f0f\uff08\u9ad8\u9810\u7b97\u578b\uff09<\/a><\/li>
5. \u5f71\u97ff TikTok \u5ee3\u544a\u6210\u672c\u7684\u56e0\u7d20<\/a><\/li>
6. \u9810\u7b97\u5efa\u8b70<\/a><\/li>
7. TikTok \u5ee3\u544a\u8a08\u8cbb\u6a21\u5f0f\u6bd4\u8f03\u8868<\/a><\/li><\/ul><\/li>
\u516d\u3001\u63d0\u5347 TikTok \u5ee3\u544a\u6210\u6548\u7684\u6280\u5de7<\/a>
1. \u77ed\u5f71\u97f3\u5167\u5bb9\u8981\u5feb\u901f\u5438\u775b<\/a><\/li>
2. \u5584\u7528\u97f3\u6a02\u8207\u6f6e\u6d41<\/a><\/li>
3. \u7cbe\u6e96\u8a2d\u5b9a\u53d7\u773e<\/a><\/li>
4. \u7d50\u5408\u5275\u4f5c\u8005\u884c\u92b7\uff08KOL\/\u7db2\u7d05\uff09<\/a><\/li>
5. \u6301\u7e8c A\/B \u6e2c\u8a66<\/a><\/li>
6. \u6574\u5408\u518d\u884c\u92b7\u7b56\u7565<\/a><\/li>
7. \u5c0f\u7d50<\/a><\/li><\/ul><\/li>
\u4e03\u3001TikTok \u5ee3\u544a\u5e38\u898b\u554f\u984c\uff08FAQ\uff09 <\/a>
1. \u53f0\u7063\u5982\u4f55\u6295\u653e TikTok \u5ee3\u544a\uff1f<\/a><\/li>
2. TikTok \u53ef\u4ee5\u81ea\u5df1\u4e0b\u5ee3\u544a\u55ce\uff1f<\/a><\/li>
3. TikTok \u5ee3\u544a\u591a\u5c11\u9322\uff1f<\/a><\/li>
4. \u5982\u4f55\u5728 TikTok \u8ce3\u5ee3\u544a\uff1f<\/a><\/li>
5. TikTok \u5ee3\u544a\u6388\u6b0a\u8981\u9322\u55ce\uff1f<\/a><\/li>
6. TikTok \u5ee3\u544a\u9069\u5408\u54ea\u4e9b\u7522\u696d\uff1f<\/a><\/li>
7. \u5982\u4f55\u8b93 TikTok \u6d41\u91cf\u8b8a\u591a\uff1f<\/a><\/li>
8. TikTok \u70ba\u4ec0\u9ebc\u6703\u88ab\u9650\u6d41\uff1f<\/a><\/li>
9. \u5982\u4f55\u8ffd\u8e64\u5ee3\u544a\u6210\u6548\uff1f<\/a><\/li><\/ul><\/li>
\u7d50\u8ad6<\/a><\/li>
\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/a><\/li><\/ul><\/nav><\/div>\n
<\/span>\u4e00\u3001\u70ba\u4ec0\u9ebc\u8981\u6295\u653e TikTok \u5ee3\u544a\uff1f<\/strong><\/span><\/h2>\n\n\n\n
TikTok \u5728\u5168\u7403\u5df2\u7d93\u6210\u70ba\u6210\u9577\u901f\u5ea6\u6700\u5feb\u7684\u793e\u7fa4\u5e73\u53f0\u4e4b\u4e00\uff0c\u5176\u77ed\u5f71\u97f3\u7684\u9ad8\u9ecf\u6027\u8207\u9ad8\u4e92\u52d5\u7279\u6027\uff0c\u4f7f\u5b83\u4e0d\u53ea\u662f\u5a1b\u6a02\u5e73\u53f0\uff0c\u66f4\u662f\u4f01\u696d\u722d\u76f8\u6295\u5165\u7684\u884c\u92b7\u6230\u5834\u3002\u4ee5\u4e0b\u662f\u54c1\u724c\u9078\u64c7 TikTok \u5ee3\u544a\u7684\u4e3b\u8981\u539f\u56e0\uff1a<\/p>\n\n\n\n
<\/span>1. \u9f90\u5927\u7684\u7528\u6236\u6578<\/strong><\/span><\/h3>\n\n\n\n
TikTok \u5168\u7403\u6708\u6d3b\u8e8d\u7528\u6236\u8d85\u904e 10 \u5104\u4eba<\/strong>\uff0c\u4e14\u6301\u7e8c\u5feb\u901f\u589e\u9577\u3002<\/p>\n\n\n\n
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\u5728\u53f0\u7063\uff0cTikTok \u7684\u4f7f\u7528\u8005\u6578\u4e5f\u5df2\u7a81\u7834 \u6578\u767e\u842c\u4eba<\/strong>\uff0c\u6db5\u84cb\u9752\u5c11\u5e74\u5230\u5e74\u8f15\u4e0a\u73ed\u65cf\u3002
<\/li>\n\n\n\n
\u7279\u5225\u662f 18\u201334 \u6b72\u7684\u65cf\u7fa4<\/strong>\uff0c\u9019\u4e00\u7fa4\u9ad4\u6b63\u662f\u6d88\u8cbb\u529b\u63d0\u5347\u3001\u4e14\u5c0d\u6f6e\u6d41\u8207\u65b0\u54c1\u724c\u9ad8\u5ea6\u654f\u611f\u7684\u6838\u5fc3\u5ba2\u7fa4\u3002
<\/li>\n\n\n\n
\u76f8\u8f03\u65bc Facebook\u3001Instagram \u7528\u6236\u5e74\u9f61\u9010\u6f38\u6210\u719f\uff0cTikTok \u66f4\u80fd\u5e6b\u52a9\u54c1\u724c\u89f8\u53ca \u5e74\u8f15\u4e14\u9ad8\u6d88\u8cbb\u6f5b\u529b\u7684\u53d7\u773e<\/strong>\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u9ad8\u4e92\u52d5\u7387<\/strong><\/span><\/h3>\n\n\n\n
TikTok \u7684\u5167\u5bb9\u4ee5\u77ed\u5f71\u97f3\u70ba\u4e3b\uff0c\u5e73\u5747\u6bcf\u6bb5\u5f71\u7247\u50c5 15\u201360 \u79d2<\/strong>\uff0c\u7b26\u5408\u73fe\u4ee3\u4eba\u5feb\u901f\u700f\u89bd\u7684\u7fd2\u6163\u3002<\/p>\n\n\n\n
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\u4f7f\u7528\u8005\u5e73\u5747 \u6bcf\u65e5\u4f7f\u7528\u6642\u9577\u8d85\u904e 50 \u5206\u9418<\/strong>\uff0c\u800c\u4e14\u505c\u7559\u6642\u9593\u9ad8\u65bc\u591a\u6578\u793e\u7fa4\u5e73\u53f0\u3002
<\/li>\n\n\n\n
\u5e73\u53f0\u5f37\u8abf \u6309\u8b9a\u3001\u7559\u8a00\u3001\u5206\u4eab\u8207\u4e8c\u5275\uff08\u4f8b\u5982\u5408\u62cd\u3001\u6311\u6230\u8cfd\u53c3\u8207\uff09<\/strong>\uff0c\u5927\u5e45\u63d0\u5347\u7528\u6236\u8207\u54c1\u724c\u4e4b\u9593\u7684\u4e92\u52d5\u3002
<\/li>\n\n\n\n
\u76f8\u8f03\u65bc\u975c\u614b\u5716\u7247\u5ee3\u544a\uff0cTikTok \u5ee3\u544a\u66f4\u5bb9\u6613\u88ab\u8a18\u4f4f\uff0c\u751a\u81f3\u5728\u77ed\u6642\u9593\u5167\u5275\u9020 \u7206\u7d05\u6548\u61c9<\/strong>\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u6f14\u7b97\u6cd5\u52a0\u6301<\/strong><\/span><\/h3>\n\n\n\n
TikTok \u6700\u5927\u7684\u512a\u52e2\u4e4b\u4e00\uff0c\u5c31\u662f\u5176 \u500b\u4eba\u5316\u63a8\u85a6\u7cfb\u7d71\uff08For You Page\uff0cFYP\uff09<\/strong>\u3002<\/p>\n\n\n\n
\n
\u7cfb\u7d71\u6703\u6839\u64da\u7528\u6236\u7684\u89c0\u770b\u884c\u70ba\u3001\u4e92\u52d5\u7d00\u9304\uff0c\u81ea\u52d5\u63a8\u9001\u76f8\u95dc\u5167\u5bb9\u3002
<\/li>\n\n\n\n
\u5c0d\u5ee3\u544a\u4e3b\u4f86\u8aaa\uff0c\u5373\u4f7f\u9810\u7b97\u6709\u9650\uff0c\u4e5f\u80fd\u4f9d\u9760\u6f14\u7b97\u6cd5\u5e6b\u52a9\u5ee3\u544a\u6295\u653e\u5230 \u771f\u6b63\u6709\u8208\u8da3\u7684\u6f5b\u5728\u5ba2\u7fa4<\/strong>\u3002
<\/li>\n\n\n\n
\u9019\u4f7f\u5f97 TikTok \u5ee3\u544a\u5728\u89f8\u53ca\u6548\u7387\u8207\u6210\u672c\u63a7\u5236\u4e0a\uff0c\u5f80\u5f80\u6bd4\u50b3\u7d71\u5ee3\u544a\u5e73\u53f0\u66f4\u5177\u512a\u52e2\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. \u591a\u5143\u5ee3\u544a\u5f62\u5f0f<\/strong><\/span><\/h3>\n\n\n\n
TikTok \u63d0\u4f9b\u8a31\u591a\u5275\u65b0\u5ee3\u544a\u5f62\u5f0f\uff0c\u6eff\u8db3\u4e0d\u540c\u7684\u884c\u92b7\u9700\u6c42\uff1a<\/p>\n\n\n\n
\n
\u539f\u751f\u5ee3\u544a\uff08In-Feed Ads\uff09<\/strong>\uff1a\u4ee5\u77ed\u5f71\u97f3\u5f62\u5f0f\u51fa\u73fe\u5728\u4f7f\u7528\u8005\u7684\u52d5\u614b\u4e2d\uff0c\u8207\u4e00\u822c\u5167\u5bb9\u878d\u5408\u5ea6\u9ad8\uff0c\u4e0d\u6613\u88ab\u5ffd\u8996\u3002
<\/li>\n\n\n\n
\u54c1\u724c\u6311\u6230\u8cfd\uff08Hashtag Challenge\uff09<\/strong>\uff1a\u9f13\u52f5\u4f7f\u7528\u8005\u53c3\u8207\u4e92\u52d5\uff0c\u80fd\u5728\u77ed\u6642\u9593\u5167\u6380\u8d77\u8a71\u984c\u8207\u75c5\u6bd2\u5f0f\u50b3\u64ad\u3002
<\/li>\n\n\n\n
\u54c1\u724c\u7279\u6548\uff08Branded Effects\uff09<\/strong>\uff1a\u4f01\u696d\u53ef\u4ee5\u8a2d\u8a08\u5c08\u5c6c\u6ffe\u93e1\u6216\u7279\u6548\uff0c\u8b93\u7528\u6236\u5728\u62cd\u651d\u5f71\u7247\u6642\u81ea\u7136\u5e36\u5165\u54c1\u724c\u5143\u7d20\u3002
<\/li>\n\n\n\n
\u958b\u5c4f\u5ee3\u544a\uff08Top View Ads\uff09<\/strong>\uff1a\u4f7f\u7528\u8005\u6253\u958b TikTok App \u6642\u7b2c\u4e00\u6642\u9593\u51fa\u73fe\uff0c\u9069\u5408\u5927\u898f\u6a21\u66dd\u5149\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>5. \u5c0f\u7d50<\/strong><\/span><\/h3>\n\n\n\n
TikTok \u5ee3\u544a\u7d50\u5408 \u9f90\u5927\u7684\u5e74\u8f15\u7528\u6236\u6578\u3001\u9ad8\u4e92\u52d5\u7387\u3001\u6f14\u7b97\u6cd5\u63a8\u85a6\u8207\u591a\u5143\u5ee3\u544a\u5f62\u5f0f<\/strong>\uff0c\u4e0d\u50c5\u80fd\u5e6b\u52a9\u54c1\u724c\u63d0\u5347\u66dd\u5149\u5ea6\uff0c\u66f4\u80fd\u5feb\u901f\u88fd\u9020\u8a71\u984c\u8207\u8f49\u63db\u6548\u679c\u3002\u5c0d\u65bc\u5e0c\u671b\u6436\u653b Z \u4e16\u4ee3\u8207\u5e74\u8f15\u6d88\u8cbb\u5e02\u5834\u7684\u4f01\u696d\u4f86\u8aaa\uff0cTikTok \u5ee3\u544a\u5df2\u7d93\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u884c\u92b7\u6e20\u9053\u3002
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<\/span>\u4e8c\u3001\u53f0\u7063 TikTok \u5ee3\u544a\u6295\u653e\u9650\u5236\u8207\u958b\u6236\u689d\u4ef6<\/strong><\/span><\/h2>\n\n\n\n
\u8207 Facebook \u6216 Google \u5ee3\u544a\u4e0d\u540c\uff0cTikTok \u5728\u53f0\u7063\u7684\u5ee3\u544a\u6295\u653e\u6709\u66f4\u56b4\u683c\u7684\u898f\u7bc4\u3002\u4e26\u4e0d\u662f\u6240\u6709\u4eba\u90fd\u80fd\u96a8\u610f\u958b\u7acb\u5ee3\u544a\u5e33\u865f\uff0c\u4f01\u696d\u5728\u6295\u653e\u524d\u5fc5\u9808\u5148\u4e86\u89e3\u4ee5\u4e0b\u9650\u5236\uff1a<\/p>\n\n\n\n
<\/span>1. \u5fc5\u9808\u900f\u904e\u4ee3\u7406\u5546\u958b\u7acb\u5e33\u865f<\/strong><\/span><\/h3>\n\n\n\n
TikTok Ads Manager \u662f\u5b98\u65b9\u5ee3\u544a\u5e73\u53f0\uff0c\u4f46\u5728\u53f0\u7063\uff0c\u5ee3\u544a\u5e33\u865f\u5fc5\u9808\u7531 TikTok \u5b98\u65b9\u5408\u4f5c\u7684\u4ee3\u7406\u5546<\/strong>\u4ee3\u70ba\u7533\u8acb\u3002\u9019\u610f\u5473\u8457\u54c1\u724c\u6216\u4f01\u696d\u7121\u6cd5\u50cf FB \u5ee3\u544a\u90a3\u6a23\u76f4\u63a5\u8a3b\u518a\u5e33\u865f\u7d81\u4fe1\u7528\u5361\u3002<\/p>\n\n\n\n
<\/span>2. \u5ee3\u544a\u5e33\u865f\u9700\u4eba\u5de5\u5be9\u6838<\/strong><\/span><\/h3>\n\n\n\n
TikTok \u5c0d\u6295\u653e\u7522\u696d\u6709\u5be9\u6838\u6a5f\u5236\uff0c\u9ad8\u98a8\u96aa\u9818\u57df\u901a\u5e38\u6703\u88ab\u9650\u5236\u6216\u62d2\u7d55\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n
\n
\u91ab\u7642\u8207\u91ab\u7f8e\u6574\u5f62
<\/li>\n\n\n\n
\u91d1\u878d\u6295\u8cc7\u8207\u8cb8\u6b3e
<\/li>\n\n\n\n
\u5065\u5eb7\u98df\u54c1\u3001\u6e1b\u80a5\u7522\u54c1
<\/li>\n\n\n\n
\u6d89\u53ca\u654f\u611f\u653f\u6cbb\u6216\u722d\u8b70\u6027\u8a71\u984c\u7684\u5167\u5bb9
\u82e5\u4f01\u696d\u7522\u696d\u5c6c\u65bc\u7070\u8272\u5730\u5e36\uff0c\u5efa\u8b70\u4e8b\u5148\u8aee\u8a62\u4ee3\u7406\u5546\uff0c\u907f\u514d\u6d6a\u8cbb\u7533\u8acb\u6642\u9593\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u6700\u4f4e\u5132\u503c\u91d1\u984d\u9650\u5236<\/strong><\/span><\/h3>\n\n\n\n
TikTok \u5ee3\u544a\u63a1 \u9810\u5132\u503c\u5236\u5ea6<\/strong>\uff0c\u4e26\u975e\u50cf Facebook \u6216 Google \u4ee5\u300c\u65e5\u6263\u6b3e\u300d\u65b9\u5f0f\u8a08\u8cbb\u3002<\/p>\n\n\n\n
\n
\u5728\u53f0\u7063\uff0c\u5ee3\u544a\u5e33\u865f\u6bcf\u6b21\u6700\u4f4e\u5132\u503c\u91d1\u984d\u7d04\u70ba \u65b0\u53f0\u5e63 30,000 \u5143\u4ee5\u4e0a<\/strong>\u3002
<\/li>\n\n\n\n
\u9019\u7b46\u91d1\u984d\u9700\u5148\u5132\u503c\u5230\u5e33\u865f\u5f8c\uff0c\u624d\u80fd\u6b63\u5f0f\u555f\u7528\u5ee3\u544a\u6295\u653e\u3002
<\/li>\n\n\n\n
\u82e5\u5ee3\u544a\u82b1\u8cbb\u8d85\u904e\u9810\u7b97\uff0c\u9700\u8981\u518d\u8ffd\u52a0\u5132\u503c\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. \u9069\u5408\u5c0d\u8c61<\/strong><\/span><\/h3>\n\n\n\n
\u7531\u65bc TikTok \u5ee3\u544a\u5728\u53f0\u7063\u6709\u8f03\u9ad8\u7684\u9032\u5165\u9580\u6abb\uff0c\u5b83\u66f4\u9069\u5408\uff1a<\/p>\n\n\n\n
\n
\u7279\u5b9a\u7522\u696d\u7684\u4e2d\u5c0f\u4f01\u696d\u6216\u54c1\u724c\u5546
<\/li>\n\n\n\n
\u6709\u9577\u671f\u898f\u5283 TikTok \u884c\u92b7\u7684\u4f01\u696d
<\/li>\n\n\n\n
\u5e0c\u671b\u5feb\u901f\u653e\u5927\u6d41\u91cf\u3001\u6253\u9020\u54c1\u724c\u8a71\u984c\u7684\u54c1\u724c
<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n
<\/span>\u4e09\u3001TikTok \u5ee3\u544a\u985e\u578b<\/strong><\/span><\/h2>\n\n\n\n
TikTok \u63d0\u4f9b\u591a\u5143\u5ee3\u544a\u5f62\u5f0f\uff0c\u9069\u5408\u4e0d\u540c\u54c1\u724c\u76ee\u7684\u8207\u9810\u7b97\u898f\u5283\u3002\u4ee5\u4e0b\u662f\u4e94\u7a2e\u4e3b\u8981\u985e\u578b\u7684\u4ecb\u7d39\uff1a<\/p>\n\n\n\n
<\/span>1. \u4fe1\u606f\u6d41\u5ee3\u544a\uff08In-Feed Ads\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5f62\u5f0f<\/strong>\uff1a\u51fa\u73fe\u5728\u4f7f\u7528\u8005\u7684\u5f71\u7247\u52d5\u614b\u4e2d\uff0c\u8207\u4e00\u822c\u77ed\u5f71\u97f3\u878d\u70ba\u4e00\u9ad4\uff0c\u652f\u63f4 CTA \u6309\u9215\uff08\u5982\u300c\u7acb\u5373\u8cfc\u8cb7\u300d\u3001\u300c\u4e86\u89e3\u66f4\u591a\u300d\u3001\u300c\u4e0b\u8f09 App\u300d\uff09\u3002
<\/li>\n\n\n\n
\u9069\u5408\u60c5\u5883<\/strong>\uff1a\u7522\u54c1\u63a8\u5ee3\u3001\u7db2\u7ad9\u5c0e\u6d41\u3001App \u4e0b\u8f09\u3002
<\/li>\n\n\n\n
\u512a\u52e2<\/strong>\uff1a\u539f\u751f\u9ad4\u9a57\uff0c\u8207\u4f7f\u7528\u8005\u700f\u89bd\u7fd2\u6163\u9ad8\u5ea6\u878d\u5408\uff0c\u4e92\u52d5\u7387\u9ad8\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u9700\u5177\u5099\u8db3\u5920\u5438\u775b\u7684\u5275\u610f\uff0c\u5426\u5247\u53ef\u80fd\u88ab\u5feb\u901f\u6ed1\u904e\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u9996\u9801\u958b\u5c4f\u5ee3\u544a\uff08Top View \/ Brand Takeover\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5f62\u5f0f<\/strong>\uff1a\u4f7f\u7528\u8005\u958b\u555f TikTok App \u7684\u7b2c\u4e00\u6642\u9593\u76f4\u63a5\u770b\u5230\u5ee3\u544a\uff0c\u53ef\u4ee5\u662f\u5716\u7247\u3001GIF \u6216\u77ed\u5f71\u97f3\u3002
<\/li>\n\n\n\n
\u9069\u5408\u60c5\u5883<\/strong>\uff1a\u65b0\u54c1\u4e0a\u5e02\u3001\u5927\u578b\u6d3b\u52d5\u3001\u54c1\u724c\u5927\u898f\u6a21\u66dd\u5149\u3002
<\/li>\n\n\n\n
\u512a\u52e2<\/strong>\uff1a\u9ad8\u53ef\u898b\u5ea6\uff0c\u5e7e\u4e4e\u4fdd\u8b49\u6bcf\u4f4d\u4f7f\u7528\u8005\u5728\u767b\u5165\u6642\u90fd\u6703\u770b\u5230\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u6210\u672c\u8f03\u9ad8\uff0c\u5c6c\u65bc\u9ad8\u9810\u7b97\u5ee3\u544a\uff0c\u8f03\u9069\u5408\u5927\u578b\u54c1\u724c\u6216\u91cd\u5927\u884c\u92b7\u6a94\u671f\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u54c1\u724c\u6311\u6230\u8cfd\uff08Hashtag Challenge\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5f62\u5f0f<\/strong>\uff1a\u54c1\u724c\u767c\u8d77\u6311\u6230\u6d3b\u52d5\uff0c\u9f13\u52f5\u7528\u6236\u4ee5\u6307\u5b9a Hashtag \u62cd\u651d\u77ed\u5f71\u97f3\u53c3\u8207\uff0c\u9032\u800c\u5f62\u6210\u75c5\u6bd2\u5f0f\u50b3\u64ad\u3002
<\/li>\n\n\n\n
\u9069\u5408\u60c5\u5883<\/strong>\uff1a\u54c1\u724c\u60f3\u8981\u5feb\u901f\u5f15\u7206\u8a71\u984c\u3001\u63d0\u9ad8\u4e92\u52d5\u8207\u4f7f\u7528\u8005\u751f\u6210\u5167\u5bb9\uff08UGC\uff09\u3002
<\/li>\n\n\n\n
\u512a\u52e2<\/strong>\uff1a\u80fd\u5275\u9020\u9f90\u5927\u53c3\u8207\u5ea6\u8207\u81ea\u7136\u6d41\u91cf\uff0c\u63d0\u5347\u54c1\u724c\u5e74\u8f15\u5316\u5f62\u8c61\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u9700\u8981\u6295\u5165\u734e\u52f5\u6a5f\u5236\u8207\u884c\u92b7\u8cc7\u6e90\uff0c\u4e26\u4f9d\u8cf4\u4f7f\u7528\u8005\u53c3\u8207\u610f\u9858\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. \u54c1\u724c\u7279\u6548\uff08Branded Effects\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5f62\u5f0f<\/strong>\uff1a\u63d0\u4f9b\u81ea\u8a02\u7684 AR \u7279\u6548\u3001\u6ffe\u93e1\u3001\u8cbc\u5716\uff0c\u8b93\u7528\u6236\u5728\u62cd\u651d\u77ed\u5f71\u97f3\u6642\u81ea\u7136\u878d\u5165\u54c1\u724c\u5143\u7d20\u3002
<\/li>\n\n\n\n
\u9069\u5408\u60c5\u5883<\/strong>\uff1a\u63d0\u5347\u54c1\u724c\u4e92\u52d5\u3001\u589e\u52a0\u5a1b\u6a02\u6548\u679c\uff0c\u4f8b\u5982\u98f2\u6599\u54c1\u724c\u8a2d\u8a08\u5c08\u5c6c\u6ffe\u93e1\u4f9b\u7528\u6236\u4f7f\u7528\u3002
<\/li>\n\n\n\n
\u512a\u52e2<\/strong>\uff1a\u63d0\u5347\u54c1\u724c\u597d\u611f\u5ea6\uff0c\u8b93\u7528\u6236\u4e3b\u52d5\u53c3\u8207\u4e26\u64f4\u6563\u5167\u5bb9\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u9700\u7d50\u5408\u5275\u610f\u8207\u8a2d\u8a08\uff0c\u6210\u672c\u8207\u88fd\u4f5c\u9580\u6abb\u76f8\u5c0d\u8f03\u9ad8\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>5. Spark Ads\uff08\u9ede\u706b\u5ee3\u544a\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5f62\u5f0f<\/strong>\uff1a\u54c1\u724c\u53ef\u76f4\u63a5\u63a8\u5ee3\u5275\u4f5c\u8005\u5df2\u767c\u5e03\u7684\u771f\u5be6\u5167\u5bb9\uff0c\u8b93\u5ee3\u544a\u770b\u8d77\u4f86\u66f4\u81ea\u7136\u3001\u66f4\u5177\u793e\u7fa4\u4fe1\u4efb\u611f\u3002
<\/li>\n\n\n\n
\u9069\u5408\u60c5\u5883<\/strong>\uff1a\u7d50\u5408 KOL\/\u7db2\u7d05\u884c\u92b7\uff0c\u63d0\u5347\u54c1\u724c\u53ef\u4fe1\u5ea6\u8207\u4e92\u52d5\u7387\u3002
<\/li>\n\n\n\n
\u512a\u52e2<\/strong>\uff1a\u6bd4\u50b3\u7d71\u5ee3\u544a\u66f4\u300c\u63a5\u5730\u6c23\u300d\uff0c\u5bb9\u6613\u7372\u5f97\u4f7f\u7528\u8005\u4fe1\u4efb\u8207\u53c3\u8207\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u9700\u8981\u6311\u9078\u5408\u9069\u7684\u5275\u4f5c\u8005\u5408\u4f5c\uff0c\u4e26\u9032\u884c\u6388\u6b0a\u8207\u6e9d\u901a\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>6. TikTok \u5ee3\u544a\u985e\u578b\u6bd4\u8f03\u8868<\/strong><\/span><\/h3>\n\n\n\n
\u5ee3\u544a\u985e\u578b<\/strong><\/td> \u5f62\u5f0f<\/strong><\/td> \u9069\u5408\u60c5\u5883<\/strong><\/td> \u512a\u9ede<\/strong><\/td> \u7f3a\u9ede<\/strong><\/td><\/tr>
\u4fe1\u606f\u6d41\u5ee3\u544a\uff08In-Feed Ads\uff09<\/strong><\/td> \u51fa\u73fe\u5728\u4f7f\u7528\u8005\u5f71\u7247\u6d41\u4e2d\uff0c\u652f\u63f4 CTA\uff08\u7acb\u5373\u8cfc\u8cb7\/\u4e0b\u8f09\uff09<\/td> \u7522\u54c1\u63a8\u5ee3\u3001App \u4e0b\u8f09\u3001\u5c0e\u6d41\u5b98\u7db2<\/td> \u539f\u751f\u9ad4\u9a57\u3001\u4e92\u52d5\u7387\u9ad8\u3001\u6210\u672c\u5f48\u6027<\/td> \u5bb9\u6613\u88ab\u5feb\u901f\u6ed1\u904e\uff0c\u9700\u8981\u5438\u775b\u7d20\u6750<\/td><\/tr>
\u9996\u9801\u958b\u5c4f\u5ee3\u544a\uff08Top View \/ Brand Takeover\uff09<\/strong><\/td> \u4f7f\u7528\u8005\u958b\u555f App \u6642\u7acb\u5373\u986f\u793a\uff08\u5716\u7247\/GIF\/\u77ed\u5f71\u97f3\uff09<\/td> \u65b0\u54c1\u4e0a\u5e02\u3001\u5927\u578b\u6d3b\u52d5\u3001\u54c1\u724c\u5927\u898f\u6a21\u66dd\u5149<\/td> \u9ad8\u53ef\u898b\u5ea6\u3001\u7acb\u5373\u89f8\u53ca\u6240\u6709\u7528\u6236<\/td> \u6210\u672c\u9ad8\uff0c\u8f03\u9069\u5408\u5927\u578b\u54c1\u724c<\/td><\/tr>
\u54c1\u724c\u6311\u6230\u8cfd\uff08Hashtag Challenge\uff09<\/strong><\/td> \u7528\u6236\u4ee5\u6307\u5b9a Hashtag \u62cd\u651d\u77ed\u5f71\u97f3\u53c3\u8207<\/td> \u88fd\u9020\u8a71\u984c\u3001\u63d0\u5347\u4e92\u52d5\u3001\u54c1\u724c\u5e74\u8f15\u5316<\/td> \u80fd\u5275\u9020\u75c5\u6bd2\u5f0f\u50b3\u64ad\u8207 UGC<\/td> \u9700\u6295\u5165\u734e\u52f5\/\u884c\u92b7\u8cc7\u6e90\uff0c\u4f9d\u8cf4\u7528\u6236\u53c3\u8207<\/td><\/tr>
\u54c1\u724c\u7279\u6548\uff08Branded Effects\uff09<\/strong><\/td> \u63d0\u4f9b AR \u7279\u6548\u3001\u6ffe\u93e1\u3001\u8cbc\u5716\u8b93\u7528\u6236\u4f7f\u7528<\/td> \u63d0\u5347\u54c1\u724c\u4e92\u52d5\u3001\u5a1b\u6a02\u5316\u884c\u92b7<\/td> \u589e\u52a0\u54c1\u724c\u597d\u611f\u5ea6\uff0c\u7528\u6236\u4e3b\u52d5\u53c3\u8207<\/td> \u8a2d\u8a08\u8207\u88fd\u4f5c\u9580\u6abb\u9ad8<\/td><\/tr>
Spark Ads\uff08\u9ede\u706b\u5ee3\u544a\uff09<\/strong><\/td> \u63a8\u5ee3\u5275\u4f5c\u8005\u7684\u771f\u5be6\u5f71\u7247\u5167\u5bb9<\/td> \u7d50\u5408 KOL\/\u7db2\u7d05\u884c\u92b7\u3001\u63d0\u5347\u4fe1\u4efb\u611f<\/td> \u5ee3\u544a\u81ea\u7136\u3001\u63a5\u5730\u6c23\uff0c\u63d0\u5347\u53ef\u4fe1\u5ea6<\/td> \u9700\u6311\u9078\u5408\u9069\u5275\u4f5c\u8005\u4e26\u6388\u6b0a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
TikTok \u5ee3\u544a\u4e26\u975e\u55ae\u4e00\u5f62\u5f0f\uff0c\u800c\u662f\u80fd\u4f9d\u7167 \u54c1\u724c\u76ee\u6a19\uff08\u66dd\u5149\u3001\u4e92\u52d5\u3001\u8f49\u63db\uff09<\/strong> \u8207 \u9810\u7b97\u898f\u6a21<\/strong> \u5f48\u6027\u9078\u64c7\u3002\u82e5\u662f\u4e2d\u5c0f\u4f01\u696d\uff0c\u901a\u5e38\u5efa\u8b70\u5148\u5f9e \u4fe1\u606f\u6d41\u5ee3\u544a + Spark Ads<\/strong> \u5165\u624b\uff0c\u6210\u672c\u8f03\u53ef\u63a7\uff0c\u4e14\u80fd\u517c\u9867\u4e92\u52d5\u8207\u8f49\u63db\uff1b\u82e5\u662f\u5927\u578b\u54c1\u724c\uff0c\u5247\u53ef\u4ee5\u642d\u914d \u9996\u9801\u958b\u5c4f\u5ee3\u544a\u8207\u6311\u6230\u8cfd<\/strong>\uff0c\u5feb\u901f\u653e\u5927\u8072\u91cf\u8207\u5f71\u97ff\u529b\u3002
<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u56db\u3001TikTok \u5ee3\u544a\u6295\u653e\u6d41\u7a0b<\/strong><\/span><\/h2>\n\n\n\n
TikTok \u5ee3\u544a\u7684\u5f8c\u53f0\u64cd\u4f5c\u8207 Facebook\u3001Google Ads \u985e\u4f3c\uff0c\u4f46\u5728\u53f0\u7063\u5e02\u5834\uff0c\u5ee3\u544a\u5e33\u865f\u5fc5\u9808\u900f\u904e TikTok \u5b98\u65b9\u5408\u4f5c\u4ee3\u7406\u5546<\/strong> \u7533\u8acb\uff0c\u4e26\u7d93\u904e\u4eba\u5de5\u5be9\u6838\u624d\u80fd\u4f7f\u7528\u3002\u4ee5\u4e0b\u662f\u5b8c\u6574\u7684\u6295\u653e\u6d41\u7a0b\u8207\u5be6\u52d9\u5efa\u8b70\uff1a<\/p>\n\n\n\n
<\/span>1. TikTok \u5ee3\u544a\u6295\u653e\u6b65\u9a5f\u4e00\uff1a\u958b\u7acb\u5ee3\u544a\u5e33\u865f<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5728\u53f0\u7063\uff0c\u4f01\u696d\u9700\u900f\u904e \u5b98\u65b9\u4ee3\u7406\u5546<\/strong> \u5354\u52a9\u7533\u8acb Ads Manager \u5e33\u865f\u3002
<\/li>\n\n\n\n
\u7533\u8acb\u6642\u9700\u63d0\u4ea4\u516c\u53f8\u8cc7\u6599\uff08\u71df\u696d\u767b\u8a18\u3001\u7d71\u7de8\u7b49\uff09\uff0cTikTok \u5b98\u65b9\u6703\u9032\u884c\u5be9\u6838\u3002
<\/li>\n\n\n\n
\u9ad8\u98a8\u96aa\u7522\u696d\uff08\u91ab\u7642\u3001\u91d1\u878d\u3001\u654f\u611f\u5167\u5bb9\uff09\u53ef\u80fd\u88ab\u62d2\u7d55\u6216\u9650\u5236\u6295\u653e\u3002
<\/li>\n\n\n\n
\u6bcf\u6b21\u6700\u4f4e\u5132\u503c\u91d1\u984d\u7d04 30,000 \u5143\u65b0\u53f0\u5e63\u4ee5\u4e0a<\/strong>\uff0c\u624d\u53ef\u555f\u7528\u5ee3\u544a\u6d3b\u52d5\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. TikTok \u5ee3\u544a\u6295\u653e\u6b65\u9a5f\u4e8c\uff1a\u8a2d\u5b9a\u5ee3\u544a\u76ee\u6a19<\/strong><\/span><\/h3>\n\n\n\n
TikTok \u5c07\u5ee3\u544a\u76ee\u6a19\u4f9d\u884c\u92b7\u6f0f\u6597\u5206\u70ba\u4e09\u5927\u985e\uff1a<\/p>\n\n\n\n
\n
\u54c1\u724c\u77e5\u540d\u5ea6<\/strong>\uff1a\u63d0\u5347\u89f8\u53ca\u7387\u8207\u66dd\u5149\u5ea6\u3002
<\/li>\n\n\n\n
\u8003\u616e\u968e\u6bb5<\/strong>\uff1a\u5c0e\u6d41\u81f3\u5b98\u7db2\u3001\u63d0\u5347\u4e92\u52d5\u3001\u63a8\u5ee3 App \u4e0b\u8f09\u3002
<\/li>\n\n\n\n
\u8f49\u63db\u968e\u6bb5<\/strong>\uff1a\u4fc3\u6210\u8cfc\u8cb7\u3001\u8868\u55ae\u586b\u5beb\u3001\u8a3b\u518a\u7b49\u884c\u70ba\uff08\u9700\u642d\u914d TikTok Pixel \u8ffd\u8e64\uff09\u3002
\u5efa\u8b70\u65b0\u5e33\u865f\u5148\u5f9e\u300c\u6d41\u91cf\u300d\u6216\u300c\u4e92\u52d5\u300d\u958b\u59cb\uff0c\u7d2f\u7a4d\u6578\u64da\u5f8c\u518d\u9010\u6b65\u8f49\u5411\u300c\u8f49\u63db\u300d\uff0c\u4ee5\u63d0\u5347 ROI\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. TikTok \u5ee3\u544a\u6295\u653e\u6b65\u9a5f\u4e09\uff1a\u9396\u5b9a\u53d7\u773e<\/strong><\/span><\/h3>\n\n\n\n
TikTok Ads \u63d0\u4f9b\u591a\u5c64\u6b21\u7684\u53d7\u773e\u5b9a\u4f4d\uff1a<\/p>\n\n\n\n
\n
\u4eba\u53e3\u7d71\u8a08<\/strong>\uff1a\u5e74\u9f61\u3001\u6027\u5225\u3001\u5730\u5340\u3001\u8a9e\u8a00\u3002
<\/li>\n\n\n\n
\u8208\u8da3\u8207\u884c\u70ba<\/strong>\uff1a\u4f9d\u7528\u6236\u7684\u4e92\u52d5\u5167\u5bb9\u5206\u985e\uff0c\u4f8b\u5982\u7f8e\u599d\u3001\u5065\u8eab\u3001\u904a\u6232\u3002
<\/li>\n\n\n\n
\u81ea\u8a02\u53d7\u773e<\/strong>\uff1a\u4e0a\u50b3\u9867\u5ba2\u540d\u55ae\uff0c\u6216\u91cd\u65b0\u9396\u5b9a\u8207\u7db2\u7ad9\u6709\u4e92\u52d5\u7684\u7528\u6236\u3002
<\/li>\n\n\n\n
\u985e\u4f3c\u53d7\u773e\uff08Lookalike Audience\uff09<\/strong>\uff1a\u64f4\u5c55\u89f8\u53ca\u8207\u73fe\u6709\u5ba2\u7fa4\u7279\u5fb5\u76f8\u4f3c\u7684\u6f5b\u5728\u7528\u6236\u3002
\u5efa\u8b70\uff1a\u524d\u671f\u53ef\u8a2d\u5b9a\u8f03\u5ee3\u6cdb\u7684\u53d7\u773e\uff0c\u5f8c\u671f\u9010\u6b65\u900f\u904e\u300c\u518d\u884c\u92b7 + \u985e\u4f3c\u53d7\u773e\u300d\u7e2e\u5c0f\u7bc4\u570d\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. TikTok \u5ee3\u544a\u6295\u653e\u6b65\u9a5f\u56db\uff1a\u8a2d\u5b9a\u9810\u7b97\u8207\u51fa\u50f9<\/strong><\/span><\/h3>\n\n\n\n
\n
\u9810\u7b97\u65b9\u5f0f<\/strong>\uff1a
\n
\n
\u6bcf\u65e5\u9810\u7b97\uff1a\u9069\u5408\u9577\u671f\u6e2c\u8a66\u8207\u6301\u7e8c\u512a\u5316\u3002
<\/li>\n\n\n\n
\u7e3d\u9810\u7b97\uff1a\u9069\u5408\u77ed\u671f\u6d3b\u52d5\u6216\u4fc3\u92b7\u3002
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
\u51fa\u50f9\u6a21\u5f0f<\/strong>\uff1a
\n
\n
CPC\uff08\u9ede\u64ca\uff09\uff1a\u9069\u5408\u7db2\u7ad9\u5c0e\u6d41\u3002
<\/li>\n\n\n\n
CPM\uff08\u66dd\u5149\uff09\uff1a\u9069\u5408\u54c1\u724c\u66dd\u5149\u3002
<\/li>\n\n\n\n
CPA\uff08\u8f49\u63db\uff09\uff1a\u9069\u5408\u4ee5\u8cfc\u8cb7\u6216\u8a3b\u518a\u70ba\u6838\u5fc3\u7684\u6d3b\u52d5\u3002
\u5efa\u8b70\uff1a\u65b0\u624b\u53ef\u5f9e \u6bcf\u65e5 500\u20131000 \u5143\u6e2c\u8a66<\/strong> \u8d77\u6b65\uff0c\u89c0\u5bdf\u4e00\u9031\u5f8c\u518d\u8abf\u6574\u3002
<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
<\/span>5. TikTok \u5ee3\u544a\u6295\u653e\u6b65\u9a5f\u4e94\uff1a\u88fd\u4f5c\u5ee3\u544a\u7d20\u6750<\/strong><\/span><\/h3>\n\n\n\n
TikTok \u7684\u7279\u6027\u662f\u300c\u77ed\u3001\u5feb\u3001\u5f37\u4e92\u52d5\u300d\uff0c\u56e0\u6b64\u7d20\u6750\u81f3\u95dc\u91cd\u8981\uff1a<\/p>\n\n\n\n
\n
\u5f71\u7247\u9577\u5ea6 9\u201315 \u79d2\u6700\u4f73<\/strong>\uff0c\u907f\u514d\u5197\u9577\u3002
<\/li>\n\n\n\n
\u524d 3 \u79d2\u5fc5\u9808\u5438\u775b<\/strong>\uff08\u4eae\u9ede\u3001\u512a\u60e0\u3001\u53cd\u5dee\u756b\u9762\uff09\u3002
<\/li>\n\n\n\n
\u63a1\u76f4\u5f0f\u5f71\u7247\uff089:16\uff09\uff0c\u52a0\u4e0a\u5b57\u5e55\uff0c\u63d0\u5347\u89c0\u770b\u5b8c\u6574\u7387\u3002
<\/li>\n\n\n\n
\u8a2d\u8a08\u660e\u78ba CTA\uff08\u7acb\u5373\u8cfc\u8cb7\u3001\u7acb\u5373\u8a3b\u518a\u3001\u4e86\u89e3\u66f4\u591a\uff09\u3002
<\/li>\n\n\n\n
\u5efa\u8b70\u878d\u5165\u71b1\u9580\u97f3\u6a02\u6216\u6311\u6230\u5143\u7d20\uff0c\u589e\u52a0\u6f14\u7b97\u6cd5\u63a8\u85a6\u6a5f\u7387\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>6. TikTok \u5ee3\u544a\u6295\u653e\u6b65\u9a5f\u516d\uff1a\u4e0a\u67b6\u8207\u8ffd\u8e64<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5ee3\u544a\u9700\u7d93 TikTok \u5b98\u65b9\u5be9\u6838<\/strong>\uff0c\u4e00\u822c 24 \u5c0f\u6642\u5167\u5b8c\u6210\u3002
<\/li>\n\n\n\n
\u5efa\u8b70\u5b89\u88dd TikTok Pixel<\/strong> \u6216\u6574\u5408\u7b2c\u4e09\u65b9\u8ffd\u8e64\u5de5\u5177\uff0c\u6536\u96c6\u8cfc\u8cb7\u3001\u8868\u55ae\u63d0\u4ea4\u7b49\u8f49\u63db\u6578\u64da\u3002
<\/li>\n\n\n\n
\u6bcf\u9694 3\u20135 \u5929\u6aa2\u8996\u6578\u64da<\/strong>\uff08CPM\u3001CTR\u3001CPC\u3001\u8f49\u63db\u7387\uff09\uff0c\u4e26\u4f9d\u64da\u8868\u73fe\u8abf\u6574\u7d20\u6750\u8207\u53d7\u773e\u8a2d\u5b9a\u3002
<\/li>\n\n\n\n
\u6301\u7e8c\u9032\u884c A\/B \u6e2c\u8a66<\/strong>\uff0c\u628a\u9810\u7b97\u96c6\u4e2d\u5728\u9ad8\u6548\u7d44\u5408\u4e0a\u3002
<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n
<\/span>\u4e94\u3001TikTok \u5ee3\u544a\u8cbb\u7528\u89e3\u6790<\/strong><\/span><\/h2>\n\n\n\n
TikTok \u5ee3\u544a\u8cbb\u7528\u4e26\u975e\u56fa\u5b9a\uff0c\u800c\u662f\u63a1\u53d6 \u7af6\u50f9\u5236<\/strong>\uff0c\u5ee3\u544a\u4e3b\u4e4b\u9593\u6703\u4f9d\u64da\u51fa\u50f9\u7b56\u7565\u3001\u5ee3\u544a\u54c1\u8cea\u8207\u53d7\u773e\u7af6\u722d\u7a0b\u5ea6\u4f86\u6c7a\u5b9a\u5be6\u969b\u50f9\u683c\u3002\u4e00\u822c\u4f86\u8aaa\uff0c\u5ee3\u544a\u8cbb\u7528\u53ef\u4ee5\u5206\u70ba\u4ee5\u4e0b\u5e7e\u7a2e\u6a21\u5f0f\uff1a<\/p>\n\n\n\n
<\/span>1. CPC\uff08\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5e73\u5747\u7d04 3\u201310 \u5143\/\u9ede\u64ca<\/strong>\uff0c\u8996\u7522\u696d\u8207\u53d7\u773e\u800c\u5b9a\u3002
<\/li>\n\n\n\n
\u9069\u5408\u5c0e\u6d41\u81f3\u5b98\u7db2\u3001\u843d\u5730\u9801\u6216 App \u4e0b\u8f09\u9801\u9762\u3002
<\/li>\n\n\n\n
\u82e5\u5ee3\u544a\u7d20\u6750\u5438\u775b\u3001\u4e92\u52d5\u7387\u9ad8\uff0cCPC \u6210\u672c\u53ef\u9032\u4e00\u6b65\u4e0b\u964d\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. CPM\uff08\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5e73\u5747\u7d04 50\u2013150 \u5143\/\u5343\u6b21\u66dd\u5149<\/strong>\u3002
<\/li>\n\n\n\n
\u9069\u5408\u8ffd\u6c42\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u6d3b\u52d5\u5ba3\u50b3\u8207\u5927\u898f\u6a21\u66dd\u5149\u3002
<\/li>\n\n\n\n
\u6210\u672c\u6703\u96a8\u8457\u5ee3\u544a\u6642\u6bb5\u3001\u7522\u696d\u7af6\u722d\u5ea6\uff08\u5982\u96fb\u5546\u3001\u65c5\u904a\u3001\u904a\u6232\uff09\u800c\u6ce2\u52d5\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. CPA\uff08\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5e73\u5747 100\u2013500 \u5143\/\u6b21\u8f49\u63db<\/strong>\uff0c\u53d6\u6c7a\u65bc\u7522\u54c1\u55ae\u50f9\u8207\u76ee\u6a19\u65cf\u7fa4\u3002
<\/li>\n\n\n\n
\u9069\u5408\u4ee5\u300c\u8cfc\u8cb7\u300d\u3001\u300c\u8a3b\u518a\u300d\u3001\u300c\u586b\u5beb\u8868\u55ae\u300d\u70ba\u76ee\u6a19\u7684\u5ee3\u544a\u6d3b\u52d5\u3002
<\/li>\n\n\n\n
\u9700\u8981\u642d\u914d TikTok Pixel<\/strong> \u9032\u884c\u8f49\u63db\u8ffd\u8e64\uff0c\u4e26\u900f\u904e\u6578\u64da\u6301\u7e8c\u512a\u5316\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. \u7279\u6b8a\u5ee3\u544a\u5f62\u5f0f\uff08\u9ad8\u9810\u7b97\u578b\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u9996\u9801\u958b\u5c4f\u5ee3\u544a\uff08Top View\/Brand Takeover\uff09<\/strong>\uff1a\u8cbb\u7528\u76f8\u5c0d\u6602\u8cb4\uff0c\u901a\u5e38\u4ee5 \u5929<\/strong>\u70ba\u55ae\u4f4d\u8a08\u7b97\uff0c\u4e00\u5929\u53ef\u80fd\u9700\u8981\u6578\u5341\u842c\u751a\u81f3\u4e0a\u767e\u842c\u3002
<\/li>\n\n\n\n
\u54c1\u724c\u6311\u6230\u8cfd\uff08Hashtag Challenge\uff09<\/strong>\uff1a\u8cbb\u7528\u901a\u5e38\u5728 \u767e\u842c\u4ee5\u4e0a<\/strong>\uff0c\u9069\u5408\u60f3\u8981\u5feb\u901f\u5f15\u7206\u8a71\u984c\u7684\u5927\u54c1\u724c\u3002
<\/li>\n\n\n\n
\u54c1\u724c\u7279\u6548\uff08Branded Effects\uff09<\/strong>\uff1a\u9700\u5ba2\u88fd\u5316\u8a2d\u8a08\u8207\u958b\u767c\uff0c\u8cbb\u7528\u5dee\u7570\u5927\uff0c\u9069\u5408\u6253\u9020\u7368\u7279\u7684\u54c1\u724c\u4e92\u52d5\u9ad4\u9a57\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>5. \u5f71\u97ff TikTok \u5ee3\u544a\u6210\u672c\u7684\u56e0\u7d20<\/strong><\/span><\/h3>\n\n\n\n
\n
\u76ee\u6a19\u65cf\u7fa4\u7af6\u722d\u5ea6<\/strong>\uff1a\u71b1\u9580\u53d7\u773e\uff08\u5982 18\u201324 \u6b72\u3001\u53f0\u5317\u5730\u5340\uff09\u6210\u672c\u6703\u66f4\u9ad8\u3002
<\/li>\n\n\n\n
\u5ee3\u544a\u54c1\u8cea\u5206\u6578<\/strong>\uff1a\u4e92\u52d5\u7387\u8d8a\u9ad8\u7684\u7d20\u6750\uff0cTikTok \u7cfb\u7d71\u6703\u7d66\u4e88\u66f4\u4f4e\u7684\u51fa\u50f9\u3002
<\/li>\n\n\n\n
\u6295\u653e\u6642\u6bb5<\/strong>\uff1a\u7bc0\u6176\u6a94\u671f\uff08\u96d9 11\u3001\u8fb2\u66c6\u65b0\u5e74\uff09\u56e0\u9700\u6c42\u91cf\u5927\uff0c\u5ee3\u544a\u8cbb\u7528\u6703\u986f\u8457\u4e0a\u5347\u3002
<\/li>\n\n\n\n
\u51fa\u50f9\u7b56\u7565<\/strong>\uff1a\u9078\u64c7\u81ea\u52d5\u51fa\u50f9\uff08\u7cfb\u7d71\u5e6b\u52a9\u722d\u53d6\u6700\u4f4e\u6210\u672c\uff09\u6216\u624b\u52d5\u51fa\u50f9\uff08\u5ee3\u544a\u4e3b\u81ea\u884c\u8a2d\u5b9a\uff09\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>6. \u9810\u7b97\u5efa\u8b70<\/strong><\/span><\/h3>\n\n\n\n
\n
\u4e2d\u5c0f\u4f01\u696d\u53ef\u5148\u4ee5 \u6bcf\u65e5 500\u20132000 \u5143<\/strong>\u7684\u6e2c\u8a66\u9810\u7b97\u958b\u59cb\uff0c\u89c0\u5bdf\u4e00\u9031\u5f8c\u518d\u8abf\u6574\u3002
<\/li>\n\n\n\n
\u82e5\u8ffd\u6c42 \u66dd\u5149\u8207\u54c1\u724c\u8072\u91cf<\/strong>\uff0c\u53ef\u63a1 CPM \u6a21\u5f0f\uff0c\u9010\u6b65\u64f4\u5927\u89f8\u53ca\u3002
<\/li>\n\n\n\n
\u82e5\u76ee\u6a19\u662f \u92b7\u552e\u6216\u8f49\u63db<\/strong>\uff0c\u5efa\u8b70\u63a1 CPA \u6a21\u5f0f\uff0c\u4e26\u642d\u914d\u518d\u884c\u92b7\u7b56\u7565\uff0c\u8b93\u6295\u653e\u66f4\u6709\u6548\u76ca\u3002<\/li>\n<\/ul>\n\n\n\n
<\/span>7. TikTok \u5ee3\u544a\u8a08\u8cbb\u6a21\u5f0f\u6bd4\u8f03\u8868<\/strong><\/span><\/h3>\n\n\n\n
\u8a08\u8cbb\u6a21\u5f0f<\/strong><\/td> \u5e73\u5747\u8cbb\u7528\u5340\u9593<\/strong><\/td> \u9069\u5408\u60c5\u5883<\/strong><\/td> \u512a\u9ede<\/strong><\/td> \u7f3a\u9ede<\/strong><\/td><\/tr>
CPC\uff08\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09<\/strong><\/td> \u7d04 3\u201310 \u5143 \/ \u9ede\u64ca<\/td> \u5c0e\u6d41\u81f3\u5b98\u7db2\u3001\u843d\u5730\u9801\u3001App \u4e0b\u8f09<\/td> \u6210\u672c\u53ef\u63a7\uff0c\u9069\u5408\u8ffd\u6c42\u7db2\u7ad9\u6d41\u91cf\u6216\u4e92\u52d5<\/td> \u9700\u8981\u5177\u5099\u5438\u775b\u7d20\u6750\uff0c\u5426\u5247\u9ede\u64ca\u7387\u4f4e\u3001\u6210\u672c\u9ad8<\/td><\/tr>
CPM\uff08\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09<\/strong><\/td> \u7d04 50\u2013150 \u5143 \/ \u5343\u6b21\u66dd\u5149<\/td> \u54c1\u724c\u66dd\u5149\u3001\u5927\u578b\u6d3b\u52d5\u5ba3\u50b3<\/td> \u6709\u52a9\u65bc\u5feb\u901f\u63d0\u5347\u77e5\u540d\u5ea6\uff0c\u89f8\u53ca\u5927\u898f\u6a21\u7528\u6236<\/td> \u7121\u6cd5\u4fdd\u8b49\u4e92\u52d5\u8207\u8f49\u63db\uff0cROI \u8f03\u96e3\u638c\u63e1<\/td><\/tr>
CPA\uff08\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff09<\/strong><\/td> \u7d04 100\u2013500 \u5143 \/ \u8f49\u63db\uff08\u4f9d\u7522\u696d\u4e0d\u540c\uff09<\/td> \u4ee5\u8cfc\u8cb7\u3001\u8a3b\u518a\u3001\u586b\u8868\u55ae\u70ba\u6838\u5fc3\u76ee\u6a19<\/td> \u6210\u6548\u5c0e\u5411\uff0c\u9069\u5408\u8ffd\u6c42\u5be6\u969b\u92b7\u552e\u6216\u540d\u55ae<\/td> \u6210\u672c\u504f\u9ad8\uff0c\u9700\u642d\u914d Pixel \u53ca\u518d\u884c\u92b7\u512a\u5316<\/td><\/tr>
\u7279\u6b8a\u5ee3\u544a\uff08\u958b\u5c4f\u3001\u6311\u6230\u8cfd\u3001\u7279\u6548\uff09<\/strong><\/td> \u5f9e\u6578\u5341\u842c\u5230\u767e\u842c\u4ee5\u4e0a\uff08\u4f9d\u898f\u6a21\u800c\u5b9a\uff09<\/td> \u54c1\u724c\u9020\u52e2\u3001\u65b0\u54c1\u4e0a\u5e02\u3001\u75c5\u6bd2\u5f0f\u50b3\u64ad<\/td> \u8d85\u9ad8\u66dd\u5149\u8207\u8a71\u984c\u6027\uff0c\u80fd\u5feb\u901f\u5f15\u7206\u8072\u91cf<\/td> \u50f9\u683c\u6602\u8cb4\uff0c\u901a\u5e38\u50c5\u9069\u5408\u5927\u578b\u54c1\u724c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n
\u4e2d\u5c0f\u4f01\u696d<\/strong> \u2192 \u5efa\u8b70\u5148\u5f9e CPC + CPA<\/strong> \u6a21\u5f0f\u6e2c\u8a66\uff0c\u9010\u6b65\u627e\u51fa\u6700\u4f73 ROI\u3002
<\/li>\n\n\n\n
\u5927\u578b\u54c1\u724c<\/strong> \u2192 \u53ef\u63a1\u7528 CPM + \u7279\u6b8a\u5ee3\u544a\u5f62\u5f0f<\/strong>\uff0c\u7d50\u5408\u54c1\u724c\u6311\u6230\u8cfd\u6216\u958b\u5c4f\u5ee3\u544a\u5feb\u901f\u63d0\u5347\u5e02\u5834\u5f71\u97ff\u529b\u3002
<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n
<\/span>\u516d\u3001\u63d0\u5347 TikTok \u5ee3\u544a\u6210\u6548\u7684\u6280\u5de7<\/strong><\/span><\/h2>\n\n\n\n
TikTok \u5ee3\u544a\u7684\u7279\u9ede\u5728\u65bc\u300c\u77ed\u3001\u5feb\u3001\u5f37\u4e92\u52d5\u300d\uff0c\u56e0\u6b64\u9664\u4e86\u8a2d\u5b9a\u7cbe\u6e96\u53d7\u773e\u5916\uff0c\u5ee3\u544a\u7d20\u6750\u8207\u64cd\u4f5c\u65b9\u5f0f\u6703\u76f4\u63a5\u5f71\u97ff\u6210\u6548\u3002\u4ee5\u4e0b\u662f\u63d0\u5347\u5ee3\u544a\u6295\u653e\u6548\u679c\u7684\u95dc\u9375\u6280\u5de7\uff1a<\/p>\n\n\n\n
<\/span>1. \u77ed\u5f71\u97f3\u5167\u5bb9\u8981\u5feb\u901f\u5438\u775b<\/strong><\/span><\/h3>\n\n\n\n
\n
TikTok \u7528\u6236\u7684\u6ce8\u610f\u529b\u6975\u77ed\uff0c\u524d 3 \u79d2\u6c7a\u5b9a\u5ee3\u544a\u80fd\u5426\u88ab\u5b8c\u6574\u89c0\u770b\u3002
<\/li>\n\n\n\n
\u5efa\u8b70\u4e00\u958b\u59cb\u5c31\u5448\u73fe\u4eae\u9ede\uff0c\u4f8b\u5982\u6298\u6263\u8cc7\u8a0a\u3001\u7522\u54c1\u4f7f\u7528\u5834\u666f\u3001\u554f\u984c\u89e3\u6c7a\u65b9\u6848\u3002
<\/li>\n\n\n\n
\u6848\u4f8b\uff1a\u7f8e\u599d\u54c1\u724c\u5728\u5f71\u7247\u958b\u982d\u5148\u653e\u300c\u7d20\u984f \u2192 \u5316\u599d\u5f8c\u5c0d\u6bd4\u300d\uff0c\u5feb\u901f\u5f15\u8d77\u8208\u8da3\uff0c\u63d0\u5347\u89c0\u770b\u5b8c\u6574\u7387\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u5584\u7528\u97f3\u6a02\u8207\u6f6e\u6d41<\/strong><\/span><\/h3>\n\n\n\n
\n
TikTok \u5e73\u53f0\u4f9d\u9760\u71b1\u9580\u97f3\u6a02\u8207\u6311\u6230\u63a8\u52d5\u6f14\u7b97\u6cd5\uff0c\u82e5\u80fd\u642d\u914d\u6d41\u884c\u97f3\u6a02\u3001\u71b1\u9580\u6897\uff0c\u66f4\u5bb9\u6613\u9032\u5165\u63a8\u85a6\u9801\uff08FYP\uff09\u3002
<\/li>\n\n\n\n
\u5ee3\u544a\u7d20\u6750\u82e5\u7d50\u5408 #Hashtag \u6311\u6230<\/strong>\uff0c\u751a\u81f3\u80fd\u5e36\u4f86\u984d\u5916\u7684\u81ea\u7136\u6d41\u91cf\u3002
<\/li>\n\n\n\n
\u6848\u4f8b\uff1a\u904b\u52d5\u54c1\u724c\u7d50\u5408 TikTok \u71b1\u9580\u821e\u8e48\u6311\u6230\uff0c\u8b93\u4f7f\u7528\u8005\u5728\u4e92\u52d5\u904e\u7a0b\u4e2d\u81ea\u7136\u63a5\u89f8\u7522\u54c1\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u7cbe\u6e96\u8a2d\u5b9a\u53d7\u773e<\/strong><\/span><\/h3>\n\n\n\n
\n
TikTok \u5ee3\u544a\u5f8c\u53f0\u63d0\u4f9b \u4eba\u53e3\u7d71\u8a08\u3001\u8208\u8da3\u6a19\u7c64\u3001\u884c\u70ba\u6578\u64da\u3001\u81ea\u8a02\u53d7\u773e<\/strong> \u7b49\u591a\u7a2e\u9078\u9805\u3002
<\/li>\n\n\n\n
\u521d\u671f\u53ef\u8a2d\u5b9a\u5ee3\u6cdb\u53d7\u773e\u6536\u96c6\u6578\u64da\uff0c\u518d\u9010\u6b65\u512a\u5316\u70ba \u985e\u4f3c\u53d7\u773e\uff08Lookalike Audience\uff09<\/strong>\uff0c\u63d0\u5347\u8f49\u63db\u7387\u3002
<\/li>\n\n\n\n
\u5efa\u8b70\u642d\u914d \u518d\u884c\u92b7\u540d\u55ae<\/strong>\uff0c\u4f8b\u5982\u9396\u5b9a\u300c\u66fe\u770b\u904e 50% \u4ee5\u4e0a\u5f71\u7247\u4f46\u672a\u4e0b\u55ae\u7684\u7528\u6236\u300d\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. \u7d50\u5408\u5275\u4f5c\u8005\u884c\u92b7\uff08KOL\/\u7db2\u7d05\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u76f8\u8f03\u65bc\u54c1\u724c\u81ea\u88fd\u5ee3\u544a\uff0c\u7528\u6236\u66f4\u76f8\u4fe1 \u771f\u5be6\u5275\u4f5c\u8005\u7684\u5167\u5bb9<\/strong>\u3002
<\/li>\n\n\n\n
Spark Ads\uff08\u9ede\u706b\u5ee3\u544a\uff09\u5141\u8a31\u54c1\u724c\u63a8\u5ee3\u5275\u4f5c\u8005\u539f\u751f\u5f71\u7247\uff0c\u5ee3\u544a\u66f4\u81ea\u7136\u3001\u4e0d\u986f\u7a81\u5140\u3002
<\/li>\n\n\n\n
\u6848\u4f8b\uff1a\u9910\u98f2\u54c1\u724c\u627e\u5728\u5730\u7f8e\u98df KOL \u5206\u4eab\u7528\u9910\u9ad4\u9a57\uff0c\u518d\u900f\u904e Spark Ads \u653e\u5927\uff0c\u63d0\u5347\u4fe1\u4efb\u611f\u8207\u5230\u5e97\u8f49\u63db\u7387\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>5. \u6301\u7e8c A\/B \u6e2c\u8a66<\/strong><\/span><\/h3>\n\n\n\n
\n
\u4e0d\u540c\u53d7\u773e\u5c0d\u7d20\u6750\u7684\u53cd\u61c9\u5dee\u7570\u5f88\u5927\uff0c\u5fc5\u9808\u6301\u7e8c\u6e2c\u8a66\u4ee5\u4e0b\u8b8a\u6578\uff1a
\n
\n
\u5f71\u7247\u9577\u5ea6\uff089 \u79d2 vs 15 \u79d2\uff09
<\/li>\n\n\n\n
\u5ee3\u544a\u6587\u6848\uff08\u512a\u60e0\u5b57\u773c vs \u60c5\u5883\u6558\u4e8b\uff09
<\/li>\n\n\n\n
CTA \u6309\u9215\uff08\u7acb\u5373\u8cfc\u8cb7 vs \u4e86\u89e3\u66f4\u591a\uff09
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
\u5efa\u8b70\u4e00\u6b21\u53ea\u6e2c\u8a66 1\u20132 \u500b\u8b8a\u6578\uff0c\u907f\u514d\u6578\u64da\u5931\u771f\uff0c\u4e26\u5c07\u9810\u7b97\u96c6\u4e2d\u5728\u8868\u73fe\u6700\u4f73\u7684\u7d44\u5408\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>6. \u6574\u5408\u518d\u884c\u92b7\u7b56\u7565<\/strong><\/span><\/h3>\n\n\n\n
\n
\u91dd\u5c0d\u770b\u904e\u5f71\u7247\u3001\u9ede\u64ca\u904e\u5ee3\u544a\u537b\u672a\u8f49\u63db\u7684\u7528\u6236\uff0c\u8a2d\u8a08\u4e0d\u540c\u5c64\u7d1a\u7684\u518d\u884c\u92b7\u5ee3\u544a\u3002
<\/li>\n\n\n\n
\u4f8b\u5982\uff1a\u7b2c\u4e00\u6b21\u63a5\u89f8 \u2192 \u54c1\u724c\u66dd\u5149\uff1b\u7b2c\u4e8c\u6b21 \u2192 \u7522\u54c1\u529f\u80fd\u4ecb\u7d39\uff1b\u7b2c\u4e09\u6b21 \u2192 \u9650\u6642\u512a\u60e0 CTA\u3002
<\/li>\n\n\n\n
\u9019\u7a2e \u6f38\u9032\u5f0f\u884c\u92b7\u6f0f\u6597<\/strong> \u80fd\u6709\u6548\u964d\u4f4e\u8f49\u63db\u6210\u672c\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>7. \u5c0f\u7d50<\/strong><\/span><\/h3>\n\n\n\n
TikTok \u5ee3\u544a\u7684\u6210\u529f\u95dc\u9375\u4e0d\u53ea\u662f\u300c\u6295\u653e\u300d\uff0c\u800c\u662f\u8981\u900f\u904e \u5275\u610f\u5167\u5bb9 + \u7cbe\u6e96\u53d7\u773e + \u6578\u64da\u512a\u5316<\/strong> \u5f62\u6210\u5b8c\u6574\u7684\u884c\u92b7\u5faa\u74b0\u3002
<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u4e03\u3001TikTok \u5ee3\u544a\u5e38\u898b\u554f\u984c\uff08FAQ\uff09 <\/strong><\/span><\/h2>\n\n\n\n
<\/span>1. \u53f0\u7063\u5982\u4f55\u6295\u653e TikTok \u5ee3\u544a\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u5728\u53f0\u7063\u6295\u653e TikTok \u5ee3\u544a\uff0c\u6d41\u7a0b\u548c\u5176\u4ed6\u570b\u5bb6\u4e0d\u4e00\u5b9a\u76f8\u540c\u3002TikTok Ads Manager \u96d6\u7136\u662f\u5b98\u65b9\u5e73\u53f0\uff0c\u4f46\u4e26\u4e0d\u662f\u4eba\u4eba\u90fd\u80fd\u76f4\u63a5\u7533\u8acb\u4f7f\u7528\u3002<\/p>\n\n\n\n
\n
\u5fc5\u9808\u900f\u904e TikTok \u5b98\u65b9\u5408\u4f5c\u4ee3\u7406\u5546<\/strong> \u958b\u7acb\u5ee3\u544a\u5e33\u865f\u3002
<\/li>\n\n\n\n
\u5e33\u865f\u958b\u7acb\u9700\u7d93\u904e \u4eba\u5de5\u5be9\u6838<\/strong>\uff0c\u9ad8\u98a8\u96aa\u9818\u57df\uff08\u4f8b\u5982\u91ab\u7642\u3001\u7f8e\u5bb9\u6574\u5f62\u3001\u91d1\u878d\u6295\u8cc7\u7b49\uff09\u901a\u5e38\u6703\u88ab\u9650\u5236\u6216\u62d2\u7d55\u3002
<\/li>\n\n\n\n
\u5ee3\u544a\u5e33\u865f\u5efa\u7acb\u5f8c\uff0c\u6bcf\u6b21\u6700\u4f4e\u5132\u503c\u91d1\u984d\u901a\u5e38\u70ba \u65b0\u53f0\u5e63 30,000 \u5143\u4ee5\u4e0a<\/strong>\uff0c\u624d\u53ef\u4ee5\u6b63\u5f0f\u555f\u7528\u5ee3\u544a\u6295\u653e\u3002
<\/li>\n<\/ul>\n\n\n\n
\u63db\u53e5\u8a71\u8aaa\uff0c\u53f0\u7063\u5ee3\u544a\u4e3b\u5982\u679c\u60f3\u6295\u653e TikTok \u5ee3\u544a\uff0c\u6700\u597d\u900f\u904e\u4ee3\u7406\u5546\u5354\u52a9\uff0c\u4e0d\u50c5\u6d41\u7a0b\u66f4\u5feb\uff0c\u4e5f\u80fd\u907f\u514d\u5e33\u865f\u7121\u6cd5\u958b\u901a\u7684\u60c5\u6cc1\u3002
<\/p>\n\n\n\n
<\/span>2. TikTok \u53ef\u4ee5\u81ea\u5df1\u4e0b\u5ee3\u544a\u55ce\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u56b4\u683c\u4f86\u8aaa\uff0c\u5728\u53f0\u7063\u4e00\u822c\u4f01\u696d\u6216\u500b\u4eba \u4e0d\u80fd\u76f4\u63a5\u5728 Ads Manager \u4e0a\u81ea\u884c\u958b\u5e33\u865f\u6295\u653e<\/strong>\u3002<\/p>\n\n\n\n
\n
TikTok \u5ee3\u544a\u5e33\u865f\u9700\u8981 \u4ee3\u7406\u5546\u4ee3\u70ba\u7533\u8acb<\/strong>\uff0c\u4e26\u901a\u904e\u5b98\u65b9\u5be9\u6838\u3002
<\/li>\n\n\n\n
\u5ee3\u544a\u6295\u653e\u524d\u5fc5\u9808\u5b8c\u6210 \u9810\u5132\u503c\uff08\u6700\u4f4e 3 \u842c\u5143\u8d77\u8df3\uff09<\/strong>\uff0c\u4e0d\u50cf FB\u3001Google \u53ef\u4ee5\u5c0f\u984d\u65e5\u6263\u6b3e\u3002
<\/li>\n\n\n\n
\u5982\u679c\u53ea\u662f\u60f3\u5617\u8a66\u6295\u653e\uff0c\u901a\u5e38\u6703\u5efa\u8b70\u627e\u4ee3\u7406\u5546\u5354\u52a9\u4ee3\u64cd\u6216\u81f3\u5c11\u5354\u52a9\u958b\u6236\uff0c\u907f\u514d\u5361\u5728\u7533\u8acb\u6d41\u7a0b\u3002
<\/li>\n<\/ul>\n\n\n\n
\u6240\u4ee5\uff0c\u96d6\u7136\u6280\u8853\u4e0a\u300c\u53ef\u4ee5\u81ea\u5df1\u64cd\u4f5c\u5ee3\u544a\u6295\u653e\u300d\uff0c\u4f46\u524d\u63d0\u662f \u5148\u900f\u904e\u4ee3\u7406\u5546\u53d6\u5f97\u5e33\u865f<\/strong>\uff0c\u800c\u4e0d\u662f\u50cf FB \u5ee3\u544a\u4e00\u6a23\u96a8\u4fbf\u958b\u500b\u5e33\u865f\u5c31\u80fd\u6295\u3002
<\/p>\n\n\n\n
<\/span>3. TikTok \u5ee3\u544a\u591a\u5c11\u9322\uff1f<\/strong><\/span><\/h3>\n\n\n\n
TikTok \u5ee3\u544a\u63a1\u7af6\u50f9\u5236\uff0c\u6c92\u6709\u56fa\u5b9a\u50f9\u683c\u3002\u4e00\u822c\u53f0\u7063\u5e02\u5834\u7684\u5e73\u5747\u8cbb\u7528\u5927\u81f4\u5982\u4e0b\uff1a<\/p>\n\n\n\n
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CPC\uff08\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09<\/strong>\uff1a\u7d04 3\u201310 \u5143
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CPM\uff08\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09<\/strong>\uff1a\u7d04 50\u2013150 \u5143
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CPA\uff08\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff09<\/strong>\uff1a\u4f9d\u7522\u696d\u4e0d\u540c\uff0c\u7d04 100\u2013500 \u5143\u4ee5\u4e0a
\u5c0f\u578b\u4f01\u696d\u53ef\u5f9e\u6bcf\u65e5 500\u20132000 \u5143\u9810\u7b97\u958b\u59cb\u6e2c\u8a66\uff0c\u9010\u6b65\u512a\u5316\u6210\u6548\u3002
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<\/span>4. \u5982\u4f55\u5728 TikTok \u8ce3\u5ee3\u544a\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u82e5\u662f\u54c1\u724c\u6216\u4f01\u696d\uff0c\u9700\u900f\u904e TikTok Ads Manager<\/strong> \u5efa\u7acb\u5ee3\u544a\u6d3b\u52d5\uff0c\u9078\u64c7\u9069\u5408\u7684\u5ee3\u544a\u5f62\u5f0f\uff08\u5982 In-Feed\u3001Top View\u3001Spark Ads \u7b49\uff09\uff0c\u4e26\u8a2d\u5b9a\u53d7\u773e\u8207\u9810\u7b97\u3002\u5982\u679c\u662f\u5167\u5bb9\u5275\u4f5c\u8005\uff0c\u5247\u53ef\u4ee5\u8207\u54c1\u724c\u5408\u4f5c\uff0c\u6388\u6b0a\u54c1\u724c\u63a8\u5ee3\u81ea\u5df1\u7684\u5f71\u7247\uff08Spark Ads\uff09\uff0c\u7531\u54c1\u724c\u652f\u4ed8\u5ee3\u544a\u8cbb\u7528\uff0c\u5275\u4f5c\u8005\u5247\u80fd\u7372\u5f97\u984d\u5916\u6536\u5165\u3002
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<\/span>5. TikTok \u5ee3\u544a\u6388\u6b0a\u8981\u9322\u55ce\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u6388\u6b0a\u6307\u7684\u662f Spark Ads<\/strong> \u6a21\u5f0f\uff0c\u54c1\u724c\u9700\u8981\u53d6\u5f97\u5275\u4f5c\u8005\u540c\u610f\u624d\u80fd\u63a8\u5ee3\u5176\u5f71\u7247\u3002\u4e00\u822c\u4f86\u8aaa\uff0c\u6388\u6b0a\u672c\u8eab\u4e0d\u9700\u984d\u5916\u652f\u4ed8 TikTok \u5e73\u53f0\u8cbb\u7528\uff0c\u4f46\u5275\u4f5c\u8005\u53ef\u80fd\u6703\u6536\u53d6\u5408\u4f5c\u8cbb\u7528\uff08\u8996\u5f71\u97ff\u529b\u8207\u8ac7\u5224\u800c\u5b9a\uff09\u3002\u82e5\u662f\u4f01\u696d\u81ea\u5bb6\u5e33\u865f\u5f71\u7247\uff0c\u5c31\u4e0d\u9700\u8981\u984d\u5916\u6388\u6b0a\u8cbb\u7528\u3002
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<\/span>6. TikTok \u5ee3\u544a\u9069\u5408\u54ea\u4e9b\u7522\u696d\uff1f<\/strong><\/span><\/h3>\n\n\n\n
TikTok \u5ee3\u544a\u7279\u5225\u9069\u5408 \u5e74\u8f15\u65cf\u7fa4\u5c0e\u5411<\/strong> \u7684\u7522\u696d\uff0c\u4f8b\u5982\uff1a\u7f8e\u599d\u3001\u6642\u5c1a\u3001\u9910\u98f2\u3001\u96fb\u5546\u3001\u904a\u6232\u3001\u5a1b\u6a02\u3001\u6559\u80b2\u8ab2\u7a0b\u3002\u9019\u4e9b\u7522\u696d\u7684\u53d7\u773e\u8f03\u5bb9\u6613\u900f\u904e\u77ed\u5f71\u97f3\u88ab\u5438\u5f15\u8207\u8f49\u63db\u3002\u4e0d\u904e\uff0c\u96a8\u8457\u7528\u6236\u5e74\u9f61\u5c64\u64f4\u5927\uff0c\u91d1\u878d\u3001\u623f\u5730\u7522\u3001\u91ab\u7642\u4fdd\u5065\u7b49\u7522\u696d\u4e5f\u958b\u59cb\u9032\u99d0\uff0c\u91cd\u9ede\u5728\u65bc\u7d20\u6750\u7684\u5275\u610f\u8207\u6558\u4e8b\u65b9\u5f0f\u3002
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<\/span>7. \u5982\u4f55\u8b93 TikTok \u6d41\u91cf\u8b8a\u591a\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u60f3\u63d0\u5347 TikTok \u5ee3\u544a\u6216\u5e33\u865f\u6d41\u91cf\uff0c\u53ef\u4ee5\u5f9e\u5169\u65b9\u9762\u8457\u624b\uff1a<\/p>\n\n\n\n
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\u5ee3\u544a\u512a\u5316<\/strong>\uff1a\u63d0\u5347\u7d20\u6750\u5275\u610f\u5ea6\u3001\u9396\u5b9a\u7cbe\u6e96\u53d7\u773e\u3001\u63d0\u9ad8\u4e92\u52d5\u7387\u3002
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\u5167\u5bb9\u7d93\u71df<\/strong>\uff1a\u7d50\u5408\u71b1\u9580\u97f3\u6a02\u8207\u6311\u6230\u3001\u6301\u7e8c\u767c\u5e03\u77ed\u5f71\u97f3\uff0c\u8b93\u5ee3\u544a\u8207\u81ea\u7136\u6d41\u91cf\u76f8\u8f14\u76f8\u6210\u3002
\u5ee3\u544a\u80fd\u5e36\u4f86\u5373\u6642\u66dd\u5149\uff0c\u800c\u81ea\u7136\u5167\u5bb9\u5247\u80fd\u5e6b\u52a9\u5e33\u865f\u5efa\u7acb\u9577\u671f\u6210\u9577\u3002
<\/li>\n<\/ol>\n\n\n\n
<\/span>8. TikTok \u70ba\u4ec0\u9ebc\u6703\u88ab\u9650\u6d41\uff1f<\/strong><\/span><\/h3>\n\n\n\n
TikTok \u5e33\u865f\u6216\u5ee3\u544a\u88ab\u9650\u6d41\u7684\u5e38\u898b\u539f\u56e0\u6709\uff1a<\/p>\n\n\n\n
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\u9055\u53cd\u5e73\u53f0\u898f\u7bc4\uff08\u4f8b\u5982\u6d89\u53ca\u654f\u611f\u5167\u5bb9\u3001\u904e\u5ea6\u8a87\u5927\u5ba3\u50b3\uff09\u3002
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\u5f71\u7247\u54c1\u8cea\u904e\u4f4e\uff0c\u5c0e\u81f4\u7528\u6236\u4e92\u52d5\u7387\u504f\u4f4e\uff0c\u7cfb\u7d71\u964d\u4f4e\u63a8\u85a6\u3002
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\u5ee3\u544a\u7d20\u6750\u91cd\u8907\u5ea6\u9ad8\uff0c\u7f3a\u4e4f\u5275\u65b0\u3002
\u89e3\u6c7a\u65b9\u5f0f\u662f\u78ba\u4fdd\u7d20\u6750\u7b26\u5408\u898f\u7bc4\u3001\u63d0\u9ad8\u5275\u610f\u5ea6\uff0c\u4e26\u6301\u7e8c\u9032\u884c A\/B \u6e2c\u8a66\uff0c\u63d0\u5347\u4e92\u52d5\u7387\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>9. \u5982\u4f55\u8ffd\u8e64\u5ee3\u544a\u6210\u6548\uff1f<\/strong><\/span><\/h3>\n\n\n\n
TikTok \u63d0\u4f9b\u5f8c\u53f0\u6578\u64da\uff0c\u5305\u62ec\u66dd\u5149\u6578\u3001\u9ede\u64ca\u7387\uff08CTR\uff09\u3001\u4e92\u52d5\u7387\u3001\u8f49\u63db\u7387\u7b49\u6307\u6a19\u3002
\u53e6\u5916\uff0c\u5b89\u88dd TikTok Pixel<\/strong> \u6216\u6574\u5408 Google Analytics\uff0c\u53ef\u4ee5\u66f4\u7cbe\u6e96\u8ffd\u8e64\u7db2\u7ad9\u4e0a\u7684\u884c\u70ba\uff08\u5982\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u5b8c\u6210\u8a02\u55ae\uff09\u3002\u5efa\u8b70\u6bcf 3\u20135 \u5929\u6aa2\u8996\u4e00\u6b21\u6578\u64da\uff0c\u4e26\u4f9d\u64da CPA\u3001ROAS<\/strong> \u9032\u884c\u512a\u5316\u3002
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<\/span>\u7d50\u8ad6<\/strong><\/span><\/h2>\n\n\n\n
TikTok \u5ee3\u544a\u6191\u85c9\u9f90\u5927\u7684\u5e74\u8f15\u7528\u6236\u3001\u9ad8\u4e92\u52d5\u7387\u4ee5\u53ca\u77ed\u5f71\u97f3\u6f14\u7b97\u6cd5\u7684\u5f37\u5927\u5206\u767c\u80fd\u529b\uff0c\u5df2\u6210\u70ba\u4f01\u696d\u6253\u9020\u54c1\u724c\u8072\u91cf\u8207\u8f49\u63db\u7684\u91cd\u8981\u7ba1\u9053\u3002\u7136\u800c\u5728\u53f0\u7063\uff0cTikTok \u5ee3\u544a\u5e33\u865f\u5fc5\u9808\u900f\u904e\u4ee3\u7406\u5546\u7533\u8acb\uff0c\u9084\u6709\u6700\u4f4e\u5132\u503c\u9650\u5236\u8207\u5be9\u6838\u898f\u7bc4\uff0c\u4e26\u4e0d\u662f\u6240\u6709\u7522\u696d\u90fd\u80fd\u8f15\u9b06\u9032\u5165\u3002<\/p>\n\n\n\n
\u56e0\u6b64\uff0c\u4f01\u696d\u82e5\u60f3\u6709\u6548\u7d93\u71df TikTok \u5ee3\u544a\uff0c\u9664\u4e86\u7406\u89e3\u6295\u653e\u6d41\u7a0b\u8207\u7d20\u6750\u512a\u5316\u6280\u5de7\uff0c\u66f4\u9700\u8981\u627e\u5230\u80fd\u5354\u52a9\u958b\u5e33\u865f\u3001\u898f\u5283\u7b56\u7565\u8207\u4ee3\u6295\u5ee3\u544a\u7684\u5c08\u696d\u5925\u4f34\u3002<\/p>\n\n\n\n
\u5c11\u5e74\u61c2\u884c\u92b7<\/strong> \u4e0d\u50c5\u80fd\u5354\u52a9\u4f60\u5408\u6cd5\u958b\u7acb TikTok \u5ee3\u544a\u5e33\u865f\uff0c\u9084\u80fd\u63d0\u4f9b\u5c08\u696d\u4ee3\u64cd\u670d\u52d9\uff0c\u5f9e\u5ee3\u544a\u7b56\u7565\u3001\u7d20\u6750\u8a2d\u8a08\u5230\u6578\u64da\u8ffd\u8e64\u5168\u9762\u652f\u63f4\uff0c\u5e6b\u52a9\u4f01\u696d\u964d\u4f4e\u6295\u653e\u9580\u6abb\uff0c\u540c\u6642\u63d0\u5347\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3002<\/p>\n\n\n\n
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<\/span>\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/span><\/h2>\n\n\n\n
\u60f3\u4e86\u89e3\u66f4\u591a\u7684 FB \u5ee3\u544a\u7d30\u7bc0<\/p>\n\n\n\n
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\u7acb\u5373\u52a0 LINE \u8aee\u8a62<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"
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