\u516c\u5f0f\uff1a<\/strong><\/p>\n\n\n\nCVR = \u8f49\u63db\u6578 \u00f7 \u9ede\u64ca\u6578 \u00d7 100%<\/p>\n\n\n\n
\u4f8b\u5982\uff0c\u4e00\u500b\u5ee3\u544a\u6709 1,000 \u6b21\u9ede\u64ca\uff0c\u5176\u4e2d 50 \u4eba\u5b8c\u6210\u8cfc\u8cb7\uff0c\u90a3\u9ebc CVR = 5%\u3002<\/p>\n\n\n\n
\u91cd\u9ede\uff1a<\/strong><\/p>\n\n\n\n\n- CVR \u9ad8\u4ee3\u8868\u5ee3\u544a\u6216\u7db2\u7ad9\u66f4\u80fd\u8aaa\u670d\u4f7f\u7528\u8005\u63a1\u53d6\u884c\u52d5\u3002
<\/li>\n\n\n\n - CVR \u4f4e\u5247\u610f\u5473\u8457\u6d41\u7a0b\u6216\u9ad4\u9a57\u9700\u8981\u512a\u5316\u3002
<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n<\/span>\u4e8c\u3001\u70ba\u4ec0\u9ebc CVR \u5f88\u91cd\u8981\uff1f<\/strong><\/span><\/h2>\n\n\n\n<\/span>1. \u8861\u91cf\u5ee3\u544a\u6295\u8cc7\u56de\u5831<\/strong><\/span><\/h3>\n\n\n\nCVR \u8207 CPA\uff08\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff09\u606f\u606f\u76f8\u95dc\uff0c\u662f\u5224\u65b7\u5ee3\u544a\u6295\u8cc7\u6548\u76ca\u6700\u76f4\u63a5\u7684\u6307\u6a19\u3002<\/p>\n\n\n\n
\n- CVR \u9ad8 \u2192 CPA \u4f4e<\/strong>\uff1a\u4ee3\u8868\u5728\u76f8\u540c\u5ee3\u544a\u9810\u7b97\u4e0b\uff0c\u80fd\u5e36\u4f86\u66f4\u591a\u8a02\u55ae\u6216\u540d\u55ae\u3002
<\/li>\n\n\n\n- CVR \u4f4e \u2192 CPA \u9ad8<\/strong>\uff1a\u5373\u4f7f\u6d41\u91cf\u5927\u3001\u9ede\u64ca\u591a\uff0c\u5be6\u969b\u6210\u4ea4\u537b\u6709\u9650\uff0c\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u5c07\u5927\u5e45\u4e0b\u964d\u3002
<\/li>\n<\/ul>\n\n\n\n\u5c0d\u5ee3\u544a\u4e3b\u4f86\u8aaa\uff0cCVR \u4e0d\u50c5\u662f\u6578\u5b57\uff0c\u66f4\u662f\u8861\u91cf\u300c\u5ee3\u544a\u9810\u7b97\u662f\u5426\u82b1\u5728\u5c0d\u7684\u5730\u65b9\u300d\u7684\u91cd\u8981\u4f9d\u64da\u3002
<\/p>\n\n\n\n
<\/span>2. \u53cd\u6620\u7db2\u7ad9\u6216 App \u7684\u4f7f\u7528\u9ad4\u9a57<\/strong><\/span><\/h3>\n\n\n\nCVR \u4e0d\u50c5\u8207\u5ee3\u544a\u6709\u95dc\uff0c\u4e5f\u80fd\u53cd\u6620\u5f8c\u7aef\u7684\u4f7f\u7528\u9ad4\u9a57\uff1a<\/p>\n\n\n\n
\n- \u9ad8\u6d41\u91cf + \u4f4e\u8f49\u63db<\/strong>\uff0c\u4ee3\u8868\u53d7\u773e\u6709\u8208\u8da3\u9ede\u64ca\uff0c\u4f46\u5728\u8457\u9678\u9801\u6216 App \u4e0a\u9047\u5230\u969c\u7919\uff0c\u4f8b\u5982\uff1a
\n\n- \u8868\u55ae\u6b04\u4f4d\u904e\u591a
<\/li>\n\n\n\n - \u4ed8\u6b3e\u6d41\u7a0b\u8907\u96dc
<\/li>\n\n\n\n - \u9801\u9762\u901f\u5ea6\u592a\u6162
<\/li>\n<\/ul>\n<\/li>\n\n\n\n - \u9ad8 CVR<\/strong> \u5247\u4ee3\u8868\u6d41\u7a0b\u9806\u66a2\u3001\u8a0a\u606f\u4e00\u81f4\uff0c\u80fd\u8b93\u4f7f\u7528\u8005\u5feb\u901f\u5b8c\u6210\u884c\u52d5\u3002
<\/li>\n<\/ul>\n\n\n\n\u63db\u53e5\u8a71\u8aaa\uff0cCVR \u662f\u7db2\u7ad9\u8a2d\u8a08\u3001\u6587\u6848\u3001CTA \u8207\u4f7f\u7528\u8005\u9ad4\u9a57\uff08UX\uff09\u7684\u7d9c\u5408\u9ad4\u73fe\u3002
<\/p>\n\n\n\n
<\/span>3. \u5e6b\u52a9\u9810\u7b97\u5206\u914d<\/strong><\/span><\/h3>\n\n\n\n\u5728\u591a\u6e20\u9053\u884c\u92b7\u4e2d\uff0c\u4e0d\u540c\u5ee3\u544a\u6d3b\u52d5\u6703\u6709\u4e0d\u540c CVR\uff1a<\/p>\n\n\n\n
\n- \u5982\u679c\u67d0\u500b\u5ee3\u544a\u7d44\u5408 CVR \u9054\u5230 5% \u4ee5\u4e0a<\/strong>\uff0c\u4ee3\u8868\u8a72\u6d3b\u52d5\u76f8\u5c0d\u6709\u6548\u76ca\uff0c\u53ef\u4ee5\u6295\u5165\u66f4\u591a\u9810\u7b97\u3002
<\/li>\n\n\n\n- \u76f8\u53cd\uff0c\u82e5 CVR \u9577\u671f\u504f\u4f4e\uff0c\u5373\u4f7f\u66dd\u5149\u6216\u9ede\u64ca\u518d\u591a\uff0c\u4e5f\u61c9\u8a72\u91cd\u65b0\u6aa2\u8996\u6295\u653e\u7b56\u7565\u6216\u505c\u6389\u5ee3\u544a\u3002
<\/li>\n<\/ul>\n\n\n\n\u56e0\u6b64\uff0cCVR \u5c31\u50cf\u4e00\u500b\u300c\u6548\u7387\u6307\u6a19\u300d\uff0c\u5e6b\u52a9\u884c\u92b7\u5718\u968a\u5728\u6709\u9650\u7684\u9810\u7b97\u4e2d\uff0c\u628a\u8cc7\u6e90\u96c6\u4e2d\u5230\u80fd\u5e36\u4f86\u5be6\u969b\u6210\u679c\u7684\u6d3b\u52d5\u4e0a\u3002
<\/p>\n\n\n\n
<\/span>4. \u652f\u6490\u9577\u671f\u5546\u696d\u6c7a\u7b56<\/strong><\/span><\/h3>\n\n\n\nCVR \u4e0d\u50c5\u662f\u77ed\u671f\u5ee3\u544a\u512a\u5316\u7684\u4f9d\u64da\uff0c\u4e5f\u80fd\u5f71\u97ff\u66f4\u9577\u671f\u7684\u7b56\u7565\uff1a<\/p>\n\n\n\n
\n- \u7522\u54c1\u9762<\/strong>\uff1a\u5982\u679c CVR \u9577\u671f\u504f\u4f4e\uff0c\u53ef\u80fd\u4ee3\u8868\u7522\u54c1\u50f9\u503c\u4e3b\u5f35\u4e0d\u5920\u6e05\u695a\u3002
<\/li>\n\n\n\n- \u5e02\u5834\u5b9a\u4f4d<\/strong>\uff1a\u4e0d\u540c\u53d7\u773e\u7fa4\u7684 CVR \u53ef\u80fd\u5dee\u7570\u5f88\u5927\uff0c\u53ef\u4ee5\u85c9\u6b64\u8abf\u6574\u76ee\u6a19\u5e02\u5834\u3002
<\/li>\n\n\n\n- \u71df\u6536\u9810\u6e2c<\/strong>\uff1a\u900f\u904e CVR\uff0c\u53ef\u4ee5\u63a8\u4f30\u5ee3\u544a\u6d41\u91cf\u80fd\u8f49\u5316\u591a\u5c11\u8a02\u55ae\uff0c\u5e6b\u52a9\u5236\u5b9a\u92b7\u552e\u76ee\u6a19\u3002
<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n<\/span>\u4e09\u3001\u5f71\u97ff CVR \u7684\u95dc\u9375\u56e0\u7d20<\/strong><\/span><\/h2>\n\n\n\nCVR\uff08\u8f49\u63db\u7387\uff09\u662f\u4e00\u500b\u300c\u591a\u74b0\u7bc0\u5171\u540c\u4f5c\u7528\u300d\u7684\u7d50\u679c\uff0c\u4e0d\u53ea\u662f\u5ee3\u544a\u6587\u6848\u597d\u58de\u800c\u5df2\uff0c\u800c\u662f\u5f9e \u53d7\u773e\u7cbe\u6e96\u5ea6 \u2192 \u8457\u9678\u9801\u8a2d\u8a08 \u2192 \u4f7f\u7528\u8005\u9ad4\u9a57 \u2192 \u4fe1\u4efb\u611f<\/strong>\uff0c\u6bcf\u500b\u74b0\u7bc0\u90fd\u6703\u5f71\u97ff\u6700\u7d42\u6210\u679c\u3002\u4ee5\u4e0b\u662f\u5e7e\u500b\u6700\u95dc\u9375\u7684\u56e0\u7d20\uff1a
<\/p>\n\n\n\n<\/span>1. \u8457\u9678\u9801\u8a2d\u8a08<\/strong><\/span><\/h3>\n\n\n\n\n- \u8a0a\u606f\u4e00\u81f4\u6027<\/strong>\uff1a\u5ee3\u544a\u6a19\u984c\u8207\u8457\u9678\u9801\u5167\u5bb9\u662f\u5426\u4e00\u81f4\uff0c\u662f\u6c7a\u5b9a\u4f7f\u7528\u8005\u662f\u5426\u7e7c\u7e8c\u700f\u89bd\u7684\u91cd\u8981\u56e0\u7d20\u3002\u5982\u679c\u5ee3\u544a\u4e3b\u6253\u300c\u9650\u6642 5 \u6298\u300d\uff0c\u4f46\u9ede\u9032\u9801\u9762\u537b\u627e\u4e0d\u5230\u76f8\u95dc\u512a\u60e0\uff0c\u6703\u5927\u5e45\u964d\u4f4e\u8f49\u63db\u3002
<\/li>\n\n\n\n- \u8868\u55ae\u8a2d\u8a08<\/strong>\uff1a\u7814\u7a76\u986f\u793a\uff0c\u8868\u55ae\u6b04\u4f4d\u6578\u8d8a\u5c11\uff0cCVR \u8d8a\u9ad8\u3002\u82e5\u53ea\u662f\u8981\u6536\u96c6\u540d\u55ae\uff0c\u57fa\u672c\u7684\u59d3\u540d + \u96fb\u5b50\u90f5\u4ef6\u5c31\u8db3\u5920\uff0c\u907f\u514d\u586b\u5beb\u904e\u591a\u9020\u6210\u6d41\u5931\u3002
<\/li>\n\n\n\n- \u6e05\u6670\u7684 CTA<\/strong>\uff1a\u8f49\u63db\u7684\u6838\u5fc3\u662f\u884c\u52d5\u547c\u7c72\uff08Call to Action\uff09\u3002\u6309\u9215\u8981\u6709\u660e\u78ba\u6307\u4ee4\uff08\u5982\u300c\u7acb\u5373\u8a3b\u518a\u300d\u3001\u300c\u514d\u8cbb\u4e0b\u8f09\u300d\u3001\u300c\u99ac\u4e0a\u7d50\u5e33\u300d\uff09\uff0c\u4e26\u4e14\u8a2d\u8a08\u6210\u8996\u89ba\u7126\u9ede\uff0c\u8b93\u4f7f\u7528\u8005\u4e00\u773c\u5c31\u80fd\u627e\u5230\u3002
<\/li>\n<\/ul>\n\n\n\n<\/span>2. \u53d7\u773e\u7cbe\u6e96\u5ea6<\/strong><\/span><\/h3>\n\n\n\n\n- \u5ee3\u544a\u6295\u653e\u7684\u53d7\u773e\u662f\u5426\u6b63\u78ba<\/strong>\uff0c\u76f4\u63a5\u5f71\u97ff\u8f49\u63db\u6548\u7387\u3002\u5373\u4f7f\u5ee3\u544a\u7d20\u6750\u5f88\u5438\u5f15\u4eba\uff0c\u5982\u679c\u89f8\u53ca\u5230\u932f\u8aa4\u7684\u65cf\u7fa4\uff0c\u4e5f\u5f88\u96e3\u7522\u751f\u8f49\u63db\u3002
<\/li>\n\n\n\n- \u7cbe\u6e96\u6295\u653e\u7684\u505a\u6cd5<\/strong>\uff1a
\n\n- \u4f7f\u7528 Lookalike Audience\uff08\u985e\u4f3c\u53d7\u773e\uff09\u627e\u51fa\u8207\u73fe\u6709\u5ba2\u6236\u76f8\u4f3c\u7684\u4eba\u3002
<\/li>\n\n\n\n - \u900f\u904e\u518d\u884c\u92b7\uff08Remarketing\uff09\u9396\u5b9a\u66fe\u7d93\u700f\u89bd\u7db2\u7ad9\u4f46\u672a\u5b8c\u6210\u8cfc\u8cb7\u7684\u7528\u6236\u3002
<\/li>\n\n\n\n - \u4f7f\u7528\u4eba\u53e3\u7d71\u8a08 + \u8208\u8da3\u6a19\u7c64\u4ea4\u53c9\u904e\u6ffe\uff0c\u907f\u514d\u904e\u5ea6\u5ee3\u6cdb\u7684\u53d7\u773e\u8a2d\u5b9a\u3002
<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<\/span>3. \u4f7f\u7528\u8005\u4fe1\u4efb\u611f<\/strong><\/span><\/h3>\n\n\n\n\u6d88\u8cbb\u8005\u5728\u5b8c\u6210\u8f49\u63db\u524d\uff0c\u5f80\u5f80\u9700\u8981\u78ba\u8a8d\u300c\u9019\u500b\u7db2\u7ad9\u6216\u54c1\u724c\u662f\u5426\u503c\u5f97\u4fe1\u4efb\u300d\u3002<\/p>\n\n\n\n
\n- \u6280\u8853\u9762\u4fe1\u4efb<\/strong>\uff1a\u662f\u5426\u6709 SSL\uff08HTTPS\uff09\u5b89\u5168\u6191\u8b49\uff1f\u7d50\u5e33\u9801\u9762\u662f\u5426\u5b89\u5168\uff1f\u9019\u4e9b\u90fd\u6703\u5f71\u97ff\u7528\u6236\u662f\u5426\u6562\u8f38\u5165\u4fe1\u7528\u5361\u8cc7\u6599\u3002
<\/li>\n\n\n\n- \u54c1\u724c\u80cc\u66f8<\/strong>\uff1a\u662f\u5426\u6709\u771f\u5be6\u7684\u5ba2\u6236\u8a55\u50f9\u3001\u5a92\u9ad4\u5831\u5c0e\u6216\u5408\u4f5c\u54c1\u724c\u5c55\u793a\uff1f\u9019\u4e9b\u793e\u6703\u8b49\u660e\u80fd\u6709\u6548\u964d\u4f4e\u4f7f\u7528\u8005\u7591\u616e\u3002
<\/li>\n\n\n\n- \u552e\u5f8c\u4fdd\u969c<\/strong>\uff1a\u6e05\u695a\u7684\u9000\u63db\u8ca8\u653f\u7b56\u3001\u5ba2\u670d\u7ba1\u9053\uff08\u4f8b\u5982 Line \u5b98\u65b9\u5e33\u865f\u3001\u5ba2\u670d\u96fb\u8a71\uff09\u90fd\u80fd\u63d0\u5347\u5b89\u5168\u611f\u3002
<\/li>\n<\/ul>\n\n\n\n<\/span>4. \u884c\u52d5\u88dd\u7f6e\u9ad4\u9a57<\/strong><\/span><\/h3>\n\n\n\n\u76ee\u524d\u8d85\u904e 60% \u7684\u6d41\u91cf\u4f86\u81ea\u884c\u52d5\u7aef<\/strong>\uff0c\u56e0\u6b64\u624b\u6a5f\u700f\u89bd\u9ad4\u9a57\u76f4\u63a5\u5f71\u97ff\u8f49\u63db\u6210\u6548\u3002<\/p>\n\n\n\n\n- \u9801\u9762\u8f09\u5165\u901f\u5ea6<\/strong>\uff1aGoogle \u7814\u7a76\u986f\u793a\uff0c\u82e5\u9801\u9762\u8f09\u5165\u6642\u9593\u8d85\u904e 3 \u79d2\uff0c\u8df3\u51fa\u7387\u53ef\u80fd\u63d0\u5347 32%\u3002
<\/li>\n\n\n\n- \u7248\u9762\u8a2d\u8a08<\/strong>\uff1a\u6309\u9215\u662f\u5426\u5920\u5927\u3001\u8868\u55ae\u662f\u5426\u9069\u5408\u624b\u6a5f\u586b\u5beb\u3001\u5716\u7247\u662f\u5426\u81ea\u52d5\u7e2e\u653e\uff0c\u9019\u4e9b\u90fd\u6703\u5f71\u97ff\u4f7f\u7528\u8005\u662f\u5426\u9858\u610f\u5b8c\u6210\u8f49\u63db\u3002
<\/li>\n\n\n\n- \u652f\u4ed8\u4fbf\u5229\u6027<\/strong>\uff1a\u652f\u63f4 Apple Pay\u3001Google Pay\u3001Line Pay \u7b49\u5feb\u901f\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u53ef\u4ee5\u6709\u6548\u964d\u4f4e\u7d50\u5e33\u6d41\u5931\u7387\u3002
<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n<\/span>\u56db\u3001\u5982\u4f55\u63d0\u5347 CVR \u8f49\u63db\u7387\uff1f<\/strong><\/span><\/h2>\n\n\n\n\u63d0\u5347 CVR \u9700\u8981\u540c\u6642\u5f9e\u884c\u92b7\u8a0a\u606f\u3001\u7db2\u7ad9\u9ad4\u9a57\u3001\u6d88\u8cbb\u8005\u5fc3\u7406\u8207\u6578\u64da\u9a57\u8b49\u591a\u9762\u5411\u8457\u624b\u3002\u4ee5\u4e0b\u662f\u5be6\u969b\u53ef\u57f7\u884c\u7684\u65b9\u6cd5\uff1a<\/p>\n\n\n\n
<\/span>1. \u512a\u5316 CTA \u884c\u52d5\u547c\u7c72<\/strong><\/span><\/h3>\n\n\n\nCTA\uff08Call to Action\uff09\u662f\u5f71\u97ff\u8f49\u63db\u7387\u6700\u76f4\u63a5\u7684\u56e0\u7d20\u4e4b\u4e00\u3002<\/p>\n\n\n\n