\n
\n
\u6587\u7ae0\u76ee\u9304<\/p>\n Toggle<\/span>
\u4e00\u3001\u70ba\u4ec0\u9ebc\u8981\u7406\u89e3\u6578\u4f4d\u5ee3\u544a\u6307\u6a19\uff1f<\/a>
1. \u70ba\u4ec0\u9ebc\u884c\u92b7\u9700\u8981\u6578\u64da\u5316\u7ba1\u7406<\/a><\/li>
2. \u6210\u672c\u578b vs \u6548\u7387\u578b\u6307\u6a19\u7684\u5dee\u5225<\/a><\/li>
3. \u5ee3\u544a\u6307\u6a19\u5728\u9810\u7b97\u63a7\u7ba1\u8207 ROI \u5206\u6790\u4e2d\u7684\u89d2\u8272<\/a><\/li><\/ul><\/li>
\u4e8c\u3001\u4e94\u5927\u6838\u5fc3\u5ee3\u544a\u6307\u6a19\uff08\u5fc5\u770b KPI\uff09<\/a>
1. CPM\uff08Cost Per Mille\uff0c\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09\uff0d\u8861\u91cf\u66dd\u5149\u6548\u7387<\/a><\/li>
2. CTR\uff08Click-Through Rate\uff0c\u9ede\u64ca\u7387\uff09\uff0d\u8861\u91cf\u7d20\u6750\u5438\u5f15\u529b<\/a><\/li>
3. CPC\uff08Cost Per Click\uff0c\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09\uff0d\u8861\u91cf\u5c0e\u6d41\u6548\u7387<\/a><\/li>
4. CPA\uff08Cost Per Action\uff0c\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff09\uff0d\u8861\u91cf\u8f49\u63db\u6210\u672c<\/a><\/li>
5. CVR\uff08Conversion Rate\uff0c\u8f49\u63db\u7387\uff09\uff0d\u8861\u91cf\u6d41\u91cf\u54c1\u8cea<\/a><\/li>
6. \u5c0f\u7d50\uff1a<\/a><\/li><\/ul><\/li>
\u4e09\u300111 \u7a2e\u6210\u672c\u578b\u6307\u6a19\uff08Cost Models\uff09<\/a>
1. CPM\uff08Cost Per Mille\uff0c\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09<\/a><\/li>
2. CPC\uff08Cost Per Click\uff0c\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09<\/a><\/li>
3. PPC\uff08Pay Per Click\uff0c\u6309\u9ede\u64ca\u4ed8\u8cbb\u6a21\u5f0f\uff09<\/a><\/li>
4. CPA\uff08Cost Per Action\uff0c\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff09<\/a><\/li>
5. CPL\uff08Cost Per Lead\uff0c\u6bcf\u500b\u540d\u55ae\u6210\u672c\uff09<\/a><\/li>
6. CPI\uff08Cost Per Install\uff0c\u6bcf\u6b21\u5b89\u88dd\u6210\u672c\uff09<\/a><\/li>
7. CPV\uff08Cost Per View\uff0c\u6bcf\u6b21\u89c0\u770b\u6210\u672c\uff09<\/a><\/li>
8. CPS\uff08Cost Per Sale\uff0c\u6bcf\u7b46\u92b7\u552e\u6210\u672c\uff09<\/a><\/li>
9. CPR\uff08Cost Per Registration\uff0c\u6bcf\u6b21\u8a3b\u518a\u6210\u672c\uff09<\/a><\/li>
10. CPE\uff08Cost Per Engagement\uff0c\u6bcf\u6b21\u4e92\u52d5\u6210\u672c\uff09<\/a><\/li>
11. CPF\uff08Cost Per Fan\uff0c\u6bcf\u4f4d\u7c89\u7d72\u6210\u672c\uff09<\/a><\/li>
12. \u5c0f\u7d50<\/a><\/li><\/ul><\/li>
\u56db\u30012 \u7a2e\u6548\u7387\u578b\u6307\u6a19\uff08Rate Metrics\uff09<\/a>
1. CTR\uff08Click-Through Rate\uff0c\u9ede\u64ca\u7387\uff09<\/a><\/li>
2. CVR\uff08Conversion Rate\uff0c\u8f49\u63db\u7387\uff09<\/a><\/li>
3. \u5c0f\u7d50<\/a><\/li><\/ul><\/li>
\u4e94\u3001\u4e0d\u540c\u5ee3\u544a\u6295\u653e\u5e38\u898b\u6307\u6a19\u5c0d\u7167<\/a>
1. Facebook \/ Instagram \u5ee3\u544a<\/a><\/li>
2. Google Ads\uff08\u641c\u5c0b\u5ee3\u544a\uff09<\/a><\/li>
3. YouTube \u5ee3\u544a<\/a><\/li>
4. TikTok \u5ee3\u544a<\/a><\/li>
5. EDM \/ \u518d\u884c\u92b7\u5ee3\u544a<\/a><\/li>
6. \u88dc\u5145\uff1a\u5ee3\u544a\u8a08\u8cbb\u6a21\u5f0f\uff08PPC\uff09<\/a><\/li><\/ul><\/li>
\u516d\u3001\u6210\u672c\u578b\u3001\u6548\u7387\u578b\u6307\u6a19\u6574\u9ad4\u6bd4\u8f03\u8868<\/a><\/li>
\u4e03\u3001\u6578\u4f4d\u6307\u6a19\u5e38\u898b\u554f\u984c\uff08FAQ\uff09<\/a>
1. \u70ba\u4ec0\u9ebc\u8981\u5b78\u6703\u770b\u5ee3\u544a\u6307\u6a19\uff1f<\/a><\/li>
2. \u6700\u5e38\u7528\u7684\u5ee3\u544a\u6307\u6a19\u6709\u54ea\u4e9b\uff1f<\/a><\/li>
3. CPC \u548c PPC \u6709\u4ec0\u9ebc\u95dc\u4fc2\uff1f<\/a><\/li>
4.CTR \u548c CVR \u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/a><\/li>
5. \u4e0d\u540c\u7522\u696d\u61c9\u8a72\u91cd\u8996\u54ea\u4e9b\u6307\u6a19\uff1f<\/a><\/li>
6. \u770b\u5230\u5ee3\u544a\u6307\u6a19\u6578\u5b57\u504f\u9ad8\uff0c\u8981\u600e\u9ebc\u512a\u5316\uff1f<\/a><\/li>
7. Facebook CTR \u591a\u5c11\u7b97\u597d\uff1f<\/a><\/li><\/ul><\/li>
\u7d50\u8ad6<\/a><\/li>
\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/a><\/li><\/ul><\/nav><\/div>\n
<\/span>\u4e00\u3001\u70ba\u4ec0\u9ebc\u8981\u7406\u89e3\u6578\u4f4d\u5ee3\u544a\u6307\u6a19\uff1f<\/strong><\/span><\/h2>\n\n\n\n
\u5728\u6578\u4f4d\u884c\u92b7\u4e2d\uff0c\u5ee3\u544a\u6295\u653e\u4e0d\u518d\u53ea\u662f\u300c\u7838\u9322\u8cb7\u66dd\u5149\u300d\uff0c\u800c\u662f\u5fc5\u9808\u900f\u904e\u6578\u64da\u4f86\u6aa2\u8996\u6548\u679c\uff0c\u78ba\u4fdd\u6bcf\u4e00\u5206\u9810\u7b97\u90fd\u80fd\u5e36\u4f86\u5be6\u969b\u7684\u5546\u696d\u50f9\u503c\u3002\u9019\u4e9b\u7528\u4f86\u8861\u91cf\u5ee3\u544a\u6210\u6548\u7684\u6578\u64da\uff0c\u5c31\u662f\u6211\u5011\u6240\u8aaa\u7684 \u5ee3\u544a\u6307\u6a19\uff08Advertising Metrics\uff09<\/strong>\u3002<\/p>\n\n\n\n
<\/span>1. \u70ba\u4ec0\u9ebc\u884c\u92b7\u9700\u8981\u6578\u64da\u5316\u7ba1\u7406<\/strong><\/span><\/h3>\n\n\n\n
\u50b3\u7d71\u884c\u92b7\u5982\u96fb\u8996\u3001\u5831\u7d19\u3001\u6236\u5916\u5ee3\u544a\uff0c\u5f80\u5f80\u53ea\u80fd\u4f30\u7b97\u89f8\u53ca\u4eba\u6578\uff0c\u96e3\u4ee5\u8ffd\u8e64\u300c\u8ab0\u770b\u4e86\u5ee3\u544a\u3001\u662f\u5426\u6709\u63a1\u53d6\u884c\u52d5\u300d\u3002
\u6578\u4f4d\u5ee3\u544a\u5247\u4e0d\u540c\uff0c\u5f9e\u66dd\u5149\u3001\u9ede\u64ca\u3001\u4e92\u52d5\u3001\u8a3b\u518a\u5230\u8cfc\u8cb7\uff0c\u6bcf\u4e00\u500b\u74b0\u7bc0\u90fd\u53ef\u4ee5\u91cf\u5316\u3002
\u900f\u904e\u9019\u4e9b\u6578\u64da\uff0c\u884c\u92b7\u4eba\u54e1\u80fd\u56de\u7b54\u5e7e\u500b\u95dc\u9375\u554f\u984c\uff1a<\/p>\n\n\n\n
\n
\u5ee3\u544a\u5230\u5e95\u89f8\u53ca\u5230\u591a\u5c11\u4eba\uff1f
<\/li>\n\n\n\n
\u53d7\u773e\u662f\u5426\u5c0d\u5ee3\u544a\u6709\u8208\u8da3\uff1f
<\/li>\n\n\n\n
\u5ee3\u544a\u662f\u5426\u771f\u6b63\u5e36\u4f86\u8f49\u63db\u6216\u71df\u6536\uff1f
\u63db\u53e5\u8a71\u8aaa\uff0c\u5ee3\u544a\u6307\u6a19\u8b93\u6c7a\u7b56\u4e0d\u518d\u9760\u76f4\u89ba\uff0c\u800c\u662f\u4ee5\u6578\u64da\u70ba\u57fa\u790e\u9032\u884c\u512a\u5316\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u6210\u672c\u578b vs \u6548\u7387\u578b\u6307\u6a19\u7684\u5dee\u5225<\/strong><\/span><\/h3>\n\n\n\n
\u5ee3\u544a\u6307\u6a19\u5927\u81f4\u53ef\u5206\u70ba\u5169\u985e\uff1a<\/p>\n\n\n\n
\n
\u6210\u672c\u578b\u6307\u6a19\uff08Cost Models\uff09<\/strong>\uff1a\u5c08\u6ce8\u65bc\u300c\u6bcf\u9054\u6210\u4e00\u6b21\u884c\u70ba\u8981\u82b1\u591a\u5c11\u9322\u300d\uff0c\u4f8b\u5982 CPM\u3001CPC\u3001CPA\u3002\u9019\u985e\u6307\u6a19\u80fd\u5e6b\u52a9\u63a7\u7ba1\u9810\u7b97\uff0c\u78ba\u4fdd\u5ee3\u544a\u82b1\u8cbb\u6709\u6548\u7387\u3002
<\/li>\n\n\n\n
\u6548\u7387\u578b\u6307\u6a19\uff08Rate Metrics\uff09<\/strong>\uff1a\u95dc\u6ce8\u300c\u5ee3\u544a\u7684\u8868\u73fe\u6548\u7387\u300d\uff0c\u4f8b\u5982 CTR\u3001CVR\u3002\u9019\u4e9b\u6307\u6a19\u53cd\u6620\u5ee3\u544a\u7d20\u6750\u662f\u5426\u5438\u5f15\u4eba\uff0c\u4ee5\u53ca\u6d41\u91cf\u662f\u5426\u8f49\u5316\u70ba\u5be6\u969b\u6210\u679c\u3002
<\/li>\n<\/ul>\n\n\n\n
\u5169\u8005\u7684\u5dee\u5225\u5728\u65bc\uff1a
\u6210\u672c\u578b\u56de\u7b54\u300c\u82b1\u591a\u5c11\u9322\uff1f\u300d
\u6548\u7387\u578b\u56de\u7b54\u300c\u6548\u679c\u597d\u4e0d\u597d\uff1f\u300d<\/p>\n\n\n\n
<\/span>3. \u5ee3\u544a\u6307\u6a19\u5728\u9810\u7b97\u63a7\u7ba1\u8207 ROI \u5206\u6790\u4e2d\u7684\u89d2\u8272<\/strong><\/span><\/h3>\n\n\n\n
\u5ee3\u544a\u6307\u6a19\u7684\u6838\u5fc3\u50f9\u503c\uff0c\u5728\u65bc\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1 \u8ffd\u8e64\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09<\/strong>\u3002<\/p>\n\n\n\n
\n
\u900f\u904e CPM\u3001CPC<\/strong>\uff0c\u80fd\u9810\u4f30\u76f8\u540c\u9810\u7b97\u4e0b\u53ef\u7372\u5f97\u591a\u5c11\u6d41\u91cf\u6216\u4e92\u52d5\u3002
<\/li>\n\n\n\n
\u900f\u904e CPA\u3001CPL\u3001CVR<\/strong>\uff0c\u80fd\u5224\u65b7\u6d41\u91cf\u662f\u5426\u771f\u7684\u5e36\u4f86\u71df\u6536\u6216\u540d\u55ae\u3002
<\/li>\n\n\n\n
\u900f\u904e \u6574\u9ad4\u6307\u6a19\u6bd4\u8f03<\/strong>\uff0c\u80fd\u627e\u51fa\u6700\u9069\u5408\u7684\u5ee3\u544a\u7b56\u7565\uff0c\u907f\u514d\u9810\u7b97\u6d6a\u8cbb\u3002
<\/li>\n<\/ul>\n\n\n\n
\u7c21\u55ae\u4f86\u8aaa\uff0c\u5ee3\u544a\u6307\u6a19\u5c31\u50cf\u300c\u884c\u92b7\u5100\u8868\u677f\u300d\uff0c\u5e6b\u52a9\u4f60\u77e5\u9053\u5ee3\u544a\u82b1\u5f97\u503c\u4e0d\u503c\uff0c\u4e26\u6301\u7e8c\u512a\u5316\u6295\u653e\u7b56\u7565\u3002<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u4e8c\u3001\u4e94\u5927\u6838\u5fc3\u5ee3\u544a\u6307\u6a19\uff08\u5fc5\u770b KPI\uff09<\/strong><\/span><\/h2>\n\n\n\n
\u5728\u773e\u591a\u5ee3\u544a\u6307\u6a19\u4e2d\uff0cCPM\u3001CTR\u3001CPC\u3001CPA\u3001CVR<\/strong> \u662f\u884c\u92b7\u4eba\u54e1\u6700\u5e38\u8ffd\u8e64\u3001\u4e5f\u6700\u80fd\u5f71\u97ff\u6295\u653e\u6c7a\u7b56\u7684\u4e94\u5927\u6838\u5fc3\u6307\u6a19\u3002\u9019\u4e9b\u6578\u64da\u80fd\u5f9e\u300c\u66dd\u5149 \u2192 \u9ede\u64ca \u2192 \u8f49\u63db\u300d\u7684\u5b8c\u6574\u884c\u92b7\u6f0f\u6597\uff0c\u5e6b\u52a9\u4f01\u696d\u8861\u91cf\u5ee3\u544a\u6210\u6548\u3002
<\/p>\n\n\n\n
<\/span>1. CPM\uff08Cost Per Mille\uff0c\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09\uff0d\u8861\u91cf\u66dd\u5149\u6548\u7387<\/strong><\/span><\/h3>\n\n\n\n
\u516c\u5f0f<\/strong>\uff1a\u5ee3\u544a\u8cbb\u7528 \u00f7 \u66dd\u5149\u6578 \u00d7 1000
\u610f\u7fa9<\/strong>\uff1a\u6bcf\u7372\u5f97 1000 \u6b21\u66dd\u5149\u6240\u9700\u7684\u5e73\u5747\u6210\u672c\u3002
\u61c9\u7528\u5834\u666f<\/strong>\uff1a\u54c1\u724c\u77e5\u540d\u5ea6\u5efa\u7acb\u3001\u6d3b\u52d5\u5ba3\u50b3\u3001\u5927\u578b\u54c1\u724c\u5ee3\u544a\u3002
\u512a\u9ede<\/strong>\uff1a\u80fd\u5feb\u901f\u7372\u5f97\u5927\u91cf\u89f8\u53ca\uff0c\u9069\u5408\u63d0\u5347\u54c1\u724c\u8072\u91cf\u3002
\u7f3a\u9ede<\/strong>\uff1a\u66dd\u5149\u4e0d\u7b49\u65bc\u4e92\u52d5\uff0c\u4e5f\u4e0d\u4e00\u5b9a\u6703\u5e36\u4f86\u8f49\u63db\u3002
<\/p>\n\n\n\n
<\/span>2. CTR\uff08Click-Through Rate\uff0c\u9ede\u64ca\u7387\uff09\uff0d\u8861\u91cf\u7d20\u6750\u5438\u5f15\u529b<\/strong><\/span><\/h3>\n\n\n\n
\u516c\u5f0f<\/strong>\uff1a\u9ede\u64ca\u6b21\u6578 \u00f7 \u66dd\u5149\u6578 \u00d7 100%
\u610f\u7fa9<\/strong>\uff1a\u770b\u5230\u5ee3\u544a\u7684\u4eba\u4e2d\uff0c\u6709\u591a\u5c11\u6bd4\u4f8b\u9ede\u64ca\u4e86\u5ee3\u544a\u3002
\u61c9\u7528\u5834\u666f<\/strong>\uff1aFB\/IG \u5c0e\u6d41\u5ee3\u544a\u3001Google \u641c\u5c0b\u5ee3\u544a\u3001YouTube \u5c0e\u6d41\u5ee3\u544a\u3002
\u512a\u9ede<\/strong>\uff1a\u80fd\u5feb\u901f\u6aa2\u8996\u5ee3\u544a\u7d20\u6750\uff08\u5716\u7247\u3001\u5f71\u7247\u3001\u6587\u6848\uff09\u662f\u5426\u5438\u5f15\u4eba\u3002
\u7f3a\u9ede<\/strong>\uff1a\u9ad8 CTR \u4e0d\u4e00\u5b9a\u4ee3\u8868\u9ad8\u8f49\u63db\uff0c\u9700\u642d\u914d CVR \u6aa2\u8996\u6d41\u91cf\u54c1\u8cea\u3002
<\/p>\n\n\n\n
<\/span>3. CPC\uff08Cost Per Click\uff0c\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09\uff0d\u8861\u91cf\u5c0e\u6d41\u6548\u7387<\/strong><\/span><\/h3>\n\n\n\n
\u516c\u5f0f<\/strong>\uff1a\u5ee3\u544a\u8cbb\u7528 \u00f7 \u9ede\u64ca\u6578
\u610f\u7fa9<\/strong>\uff1a\u6bcf\u6b21\u6709\u4eba\u9ede\u64ca\u5ee3\u544a\u6240\u9700\u652f\u4ed8\u7684\u6210\u672c\u3002
\u61c9\u7528\u5834\u666f<\/strong>\uff1a\u7db2\u7ad9\u6d41\u91cf\u5ee3\u544a\u3001\u6587\u7ae0\u5c0e\u6d41\u3001\u7522\u54c1\u9801\u63a8\u5ee3\u3002
\u512a\u9ede<\/strong>\uff1a\u5ee3\u544a\u4e3b\u53ea\u9700\u70ba\u300c\u6709\u8208\u8da3\u7684\u7528\u6236\u300d\u4ed8\u8cbb\uff0c\u6bd4\u55ae\u7d14\u66dd\u5149\u66f4\u5177\u6548\u7387\u3002
\u7f3a\u9ede<\/strong>\uff1a\u9ede\u64ca\u5f8c\u662f\u5426\u771f\u7684\u8f49\u63db\uff0c\u4ecd\u9700\u900f\u904e\u5f8c\u7e8c\u6307\u6a19\uff08CPA\u3001CVR\uff09\u9a57\u8b49\u3002
<\/p>\n\n\n\n
<\/span>4. CPA\uff08Cost Per Action\uff0c\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff09\uff0d\u8861\u91cf\u8f49\u63db\u6210\u672c<\/strong><\/span><\/h3>\n\n\n\n
\u516c\u5f0f<\/strong>\uff1a\u5ee3\u544a\u8cbb\u7528 \u00f7 \u8f49\u63db\u6b21\u6578\uff08\u8cfc\u8cb7\u3001\u8a3b\u518a\u3001\u586b\u8868\u55ae\u7b49\uff09
\u610f\u7fa9<\/strong>\uff1a\u5b8c\u6210\u4e00\u6b21\u8f49\u63db\u6240\u9700\u7684\u5e73\u5747\u6210\u672c\u3002
\u61c9\u7528\u5834\u666f<\/strong>\uff1a\u96fb\u5546\u8cfc\u8cb7\u3001\u6703\u54e1\u8a3b\u518a\u3001\u6d3b\u52d5\u5831\u540d\u3002
\u512a\u9ede<\/strong>\uff1a\u6700\u80fd\u76f4\u63a5\u53cd\u6620\u5ee3\u544a ROI\uff0c\u8207\u71df\u6536\u9ad8\u5ea6\u76f8\u95dc\u3002
\u7f3a\u9ede<\/strong>\uff1a\u901a\u5e38\u51fa\u50f9\u9ad8\u65bc CPC\uff0c\u4e14\u9700\u8981\u8db3\u5920\u6578\u64da\u652f\u6490\u6f14\u7b97\u6cd5\u512a\u5316\u3002
<\/p>\n\n\n\n
<\/span>5. CVR\uff08Conversion Rate\uff0c\u8f49\u63db\u7387\uff09\uff0d\u8861\u91cf\u6d41\u91cf\u54c1\u8cea<\/strong><\/span><\/h3>\n\n\n\n
\u516c\u5f0f<\/strong>\uff1a\u8f49\u63db\u6b21\u6578 \u00f7 \u9ede\u64ca\u6b21\u6578 \u00d7 100%
\u610f\u7fa9<\/strong>\uff1a\u9ede\u64ca\u9032\u5165\u7db2\u7ad9\u7684\u7528\u6236\uff0c\u6709\u591a\u5c11\u6bd4\u4f8b\u5b8c\u6210\u8f49\u63db\u3002
\u61c9\u7528\u5834\u666f<\/strong>\uff1a\u96fb\u5546\u7db2\u7ad9\u3001App \u4e0b\u8f09\u9801\u3001\u8868\u55ae\u6536\u96c6\u9801\u3002
\u512a\u9ede<\/strong>\uff1a\u80fd\u5224\u65b7\u6d41\u91cf\u662f\u5426\u7cbe\u6e96\uff0c\u5ee3\u544a\u5e36\u4f86\u7684\u662f\u5426\u662f\u771f\u6b63\u6709\u50f9\u503c\u7684\u5ba2\u6236\u3002
\u7f3a\u9ede<\/strong>\uff1a\u53d7\u7db2\u7ad9\u9ad4\u9a57\u3001\u8cfc\u7269\u6d41\u7a0b\u3001\u7522\u54c1\u5438\u5f15\u529b\u7b49\u591a\u91cd\u56e0\u7d20\u5f71\u97ff\uff0c\u4e0d\u5168\u7531\u5ee3\u544a\u6c7a\u5b9a\u3002
<\/p>\n\n\n\n
<\/span>6. \u5c0f\u7d50\uff1a<\/strong><\/span><\/h3>\n\n\n\n
\u9019\u4e94\u5927\u6307\u6a19\u6db5\u84cb\u4e86\u5ee3\u544a\u6295\u653e\u7684\u4e09\u5927\u968e\u6bb5\uff1a<\/p>\n\n\n\n
\n
CPM\u3001CTR<\/strong> \u2192 \u8861\u91cf\u66dd\u5149\u8207\u7d20\u6750\u5438\u5f15\u529b\u3002
<\/li>\n\n\n\n
CPC<\/strong> \u2192 \u8861\u91cf\u9ede\u64ca\u8207\u5c0e\u6d41\u6548\u7387\u3002
<\/li>\n\n\n\n
CPA\u3001CVR<\/strong> \u2192 \u8861\u91cf\u6700\u7d42\u8f49\u63db\u8207\u6d41\u91cf\u54c1\u8cea\u3002
<\/li>\n<\/ul>\n\n\n\n
\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u7684\u8cc7\u6e90\u6709\u9650\uff0c\u5efa\u8b70\u512a\u5148\u8ffd\u8e64\u9019\u4e94\u500b KPI\uff0c\u5c31\u80fd\u638c\u63e1\u5927\u90e8\u5206\u5ee3\u544a\u6295\u653e\u7684\u6838\u5fc3\u8868\u73fe\u3002<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u4e09\u300111 \u7a2e\u6210\u672c\u578b\u6307\u6a19\uff08Cost Models\uff09<\/strong><\/span><\/h2>\n\n\n\n
\u9019\u985e\u6307\u6a19\u4ee3\u8868\u300c\u6bcf\u9054\u6210\u4e00\u6b21\u7279\u5b9a\u884c\u70ba\uff0c\u9700\u8981\u82b1\u591a\u5c11\u9322\u300d\uff0c\u662f\u5224\u65b7\u5ee3\u544a\u82b1\u8cbb\u6548\u7387\u7684\u95dc\u9375\u4f9d\u64da\u3002\u4e0d\u540c\u7684\u6307\u6a19\u9069\u5408\u4e0d\u540c\u7684\u884c\u92b7\u76ee\u6a19\uff0c\u4ee5\u4e0b\u9010\u4e00\u89e3\u6790\uff1a
<\/p>\n\n\n\n
<\/span>1. CPM\uff08Cost Per Mille\uff0c\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u516c\u5f0f<\/strong>\uff1a\u5ee3\u544a\u8cbb\u7528 \u00f7 \u66dd\u5149\u6578 \u00d7 1000
<\/li>\n\n\n\n
\u610f\u7fa9<\/strong>\uff1a\u8861\u91cf\u5ee3\u544a\u6bcf\u7372\u5f97 1000 \u6b21\u66dd\u5149\u6240\u9700\u7684\u5e73\u5747\u6210\u672c\u3002
<\/li>\n\n\n\n
\u9069\u5408<\/strong>\uff1a\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u6d3b\u52d5\u5ba3\u50b3\u3001\u5927\u578b\u54c1\u724c\u63a8\u5ee3\u3002
<\/li>\n\n\n\n
\u512a\u9ede<\/strong>\uff1a\u80fd\u5feb\u901f\u7372\u5f97\u5927\u91cf\u89f8\u53ca\uff0c\u5efa\u7acb\u54c1\u724c\u5370\u8c61\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u4e0d\u4fdd\u8b49\u9ede\u64ca\u6216\u8f49\u63db\uff0c\u9069\u5408\u4ee5\u300c\u66dd\u5149\u300d\u70ba\u4e3b\u7684\u884c\u92b7\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. CPC\uff08Cost Per Click\uff0c\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u516c\u5f0f<\/strong>\uff1a\u5ee3\u544a\u8cbb\u7528 \u00f7 \u9ede\u64ca\u6578
<\/li>\n\n\n\n
\u610f\u7fa9<\/strong>\uff1a\u8861\u91cf\u6bcf\u6b21\u6709\u4eba\u9ede\u64ca\u5ee3\u544a\u6642\u6240\u9700\u652f\u4ed8\u7684\u6210\u672c\u3002
<\/li>\n\n\n\n
\u9069\u5408<\/strong>\uff1a\u7db2\u7ad9\u5c0e\u6d41\u3001\u6587\u7ae0\u95b1\u8b80\u3001\u7522\u54c1\u9801\u700f\u89bd\u3002
<\/li>\n\n\n\n
\u512a\u9ede<\/strong>\uff1a\u5ee3\u544a\u4e3b\u53ea\u70ba\u300c\u6709\u8208\u8da3\u7684\u4f7f\u7528\u8005\u300d\u4ed8\u8cbb\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u9ede\u64ca\u4e0d\u7b49\u65bc\u8f49\u63db\uff0c\u9700\u642d\u914d\u5f8c\u7e8c\u8ffd\u8e64\u3002<\/li>\n<\/ul>\n\n\n\n
<\/span>3. PPC\uff08Pay Per Click\uff0c\u6309\u9ede\u64ca\u4ed8\u8cbb\u6a21\u5f0f\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u516c\u5f0f<\/strong>\uff1a\u9ede\u64ca\u624d\u8a08\u8cbb\uff08\u4f9d\u5e73\u53f0\u4e0d\u540c\u51fa\u50f9\uff09\u3002
<\/li>\n\n\n\n
\u610f\u7fa9<\/strong>\uff1a\u9019\u662f\u4e00\u7a2e\u8a08\u8cbb\u6a21\u5f0f\uff0c\u5e38\u898b\u65bc Google Ads \u641c\u5c0b\u5ee3\u544a\uff0c\u5ee3\u544a\u4e3b\u53ea\u6709\u5728\u7528\u6236\u9ede\u64ca\u6642\u624d\u4ed8\u8cbb\u3002
<\/li>\n\n\n\n
\u9069\u5408<\/strong>\uff1a\u641c\u5c0b\u5f15\u64ce\u884c\u92b7\uff08SEM\uff09\u3001\u95dc\u9375\u5b57\u5ee3\u544a\u3001\u5c0e\u6d41\u578b\u5ee3\u544a\u3002
<\/li>\n\n\n\n
\u512a\u9ede<\/strong>\uff1a\u964d\u4f4e\u7121\u6548\u66dd\u5149\u7684\u6d6a\u8cbb\uff0c\u78ba\u4fdd\u6bcf\u7b46\u82b1\u8cbb\u90fd\u80fd\u5e36\u4f86\u6d41\u91cf\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u9ede\u64ca\u54c1\u8cea\u4e0d\u4e00\uff0c\u82e5\u7f3a\u4e4f\u8f49\u63db\u8ffd\u8e64\uff0c\u5bb9\u6613\u51fa\u73fe\u300c\u9ede\u64ca\u591a\u4f46\u7121\u6548\u300d\u7684\u60c5\u6cc1\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. CPA\uff08Cost Per Action\uff0c\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u516c\u5f0f<\/strong>\uff1a\u5ee3\u544a\u8cbb\u7528 \u00f7 \u8f49\u63db\u6578\uff08\u5982\u8cfc\u8cb7\u3001\u8a3b\u518a\u3001\u586b\u8868\u55ae\uff09
<\/li>\n\n\n\n
\u610f\u7fa9<\/strong>\uff1a\u8861\u91cf\u5b8c\u6210\u4e00\u6b21\u8f49\u63db\u6240\u9700\u7684\u5e73\u5747\u6210\u672c\u3002
<\/li>\n\n\n\n
\u9069\u5408<\/strong>\uff1a\u96fb\u5546\u8cfc\u8cb7\u3001\u6703\u54e1\u8a3b\u518a\u3001\u5831\u540d\u6d3b\u52d5\u3002
<\/li>\n\n\n\n
\u512a\u9ede<\/strong>\uff1a\u6700\u80fd\u76f4\u63a5\u53cd\u6620 ROI\uff0c\u8207\u71df\u6536\u9023\u52d5\u6027\u9ad8\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u51fa\u50f9\u901a\u5e38\u6bd4 CPC \u9ad8\uff0c\u9700\u8981\u8db3\u5920\u6578\u64da\u652f\u6490\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>5. CPL\uff08Cost Per Lead\uff0c\u6bcf\u500b\u540d\u55ae\u6210\u672c\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u516c\u5f0f<\/strong>\uff1a\u5ee3\u544a\u8cbb\u7528 \u00f7 \u540d\u55ae\u6578
<\/li>\n\n\n\n
\u610f\u7fa9<\/strong>\uff1a\u8861\u91cf\u7372\u5f97\u4e00\u7b46\u6709\u6548\u540d\u55ae\u7684\u6210\u672c\u3002
<\/li>\n\n\n\n
\u9069\u5408<\/strong>\uff1aB2B \u884c\u92b7\u3001\u6559\u80b2\u8a13\u7df4\u3001\u8ab2\u7a0b\u62db\u751f\u3001\u91d1\u878d\u696d\u3002
<\/li>\n\n\n\n
\u512a\u9ede<\/strong>\uff1a\u53ef\u7528\u65bc\u57f9\u990a\u6f5b\u5728\u5ba2\u6236\uff0c\u9010\u6b65\u63a8\u9032\u6210\u4ea4\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u540d\u55ae\u54c1\u8cea\u5dee\u7570\u5927\uff0c\u9700\u8981\u5f8c\u7e8c\u990a\u5ba2\u6d41\u7a0b\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>6. CPI\uff08Cost Per Install\uff0c\u6bcf\u6b21\u5b89\u88dd\u6210\u672c\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u516c\u5f0f<\/strong>\uff1a\u5ee3\u544a\u8cbb\u7528 \u00f7 App \u5b89\u88dd\u6578
<\/li>\n\n\n\n
\u610f\u7fa9<\/strong>\uff1a\u8861\u91cf\u7372\u53d6\u4e00\u4f4d App \u4f7f\u7528\u8005\u7684\u5e73\u5747\u6210\u672c\u3002
<\/li>\n\n\n\n
\u9069\u5408<\/strong>\uff1aApp \u63a8\u5ee3\u3001\u904a\u6232\u884c\u92b7\u3001\u96fb\u5546\u61c9\u7528\u3002
<\/li>\n\n\n\n
\u512a\u9ede<\/strong>\uff1a\u80fd\u5feb\u901f\u63d0\u5347 App \u4e0b\u8f09\u91cf\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u50c5\u4ee3\u8868\u4e0b\u8f09\uff0c\u4e0d\u4ee3\u8868\u9577\u671f\u7559\u5b58\u6216\u4ed8\u8cbb\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>7. CPV\uff08Cost Per View\uff0c\u6bcf\u6b21\u89c0\u770b\u6210\u672c\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u516c\u5f0f<\/strong>\uff1a\u5ee3\u544a\u8cbb\u7528 \u00f7 \u5f71\u7247\u6709\u6548\u89c0\u770b\u6578
<\/li>\n\n\n\n
\u610f\u7fa9<\/strong>\uff1a\u8861\u91cf\u5f71\u7247\u5ee3\u544a\u6bcf\u6b21\u6709\u6548\u89c0\u770b\u7684\u6210\u672c\u3002
<\/li>\n\n\n\n
\u9069\u5408<\/strong>\uff1aYouTube\u3001TikTok\u3001Instagram Reels \u5ee3\u544a\u3002
<\/li>\n\n\n\n
\u512a\u9ede<\/strong>\uff1a\u80fd\u6e05\u695a\u53cd\u6620\u5f71\u7247\u5438\u5f15\u529b\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u4e0d\u540c\u5e73\u53f0\u5c0d\u300c\u6709\u6548\u89c0\u770b\u300d\u5b9a\u7fa9\u4e0d\u540c\uff08\u5982 YouTube \u226530 \u79d2\uff0cTikTok \u5b8c\u6574\u64ad\u653e\uff09\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>8. CPS\uff08Cost Per Sale\uff0c\u6bcf\u7b46\u92b7\u552e\u6210\u672c\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u516c\u5f0f<\/strong>\uff1a\u5ee3\u544a\u8cbb\u7528 \u00f7 \u92b7\u552e\u7b46\u6578
<\/li>\n\n\n\n
\u610f\u7fa9<\/strong>\uff1a\u8861\u91cf\u5b8c\u6210\u4e00\u7b46\u92b7\u552e\u4ea4\u6613\u6240\u9700\u7684\u5e73\u5747\u6210\u672c\u3002
<\/li>\n\n\n\n
\u9069\u5408<\/strong>\uff1a\u96fb\u5546\u5ee3\u544a\u3001\u9650\u6642\u4fc3\u92b7\u6d3b\u52d5\u3002
<\/li>\n\n\n\n
\u512a\u9ede<\/strong>\uff1a\u6700\u76f4\u63a5\u8861\u91cf\u300c\u6210\u4ea4\u300d\u6210\u672c\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u9069\u7528\u65bc\u96fb\u5546\u8f03\u591a\uff0c\u5c0d\u54c1\u724c\u5f62\u8c61\u5ee3\u544a\u8f03\u4e0d\u9069\u5408\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>9. CPR\uff08Cost Per Registration\uff0c\u6bcf\u6b21\u8a3b\u518a\u6210\u672c\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u516c\u5f0f<\/strong>\uff1a\u5ee3\u544a\u8cbb\u7528 \u00f7 \u8a3b\u518a\u4eba\u6578
<\/li>\n\n\n\n
\u610f\u7fa9<\/strong>\uff1a\u8861\u91cf\u7372\u5f97\u4e00\u4f4d\u65b0\u6703\u54e1\u7684\u5e73\u5747\u6210\u672c\u3002
<\/li>\n\n\n\n
\u9069\u5408<\/strong>\uff1a\u6703\u54e1\u5236\u670d\u52d9\u3001SaaS\u3001\u6559\u80b2\u5e73\u53f0\u3001\u91d1\u878d\u696d\u3002
<\/li>\n\n\n\n
\u512a\u9ede<\/strong>\uff1a\u80fd\u5feb\u901f\u7d2f\u7a4d\u7528\u6236\u57fa\u790e\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u82e5\u7528\u6236\u8a3b\u518a\u5f8c\u672a\u6d3b\u8e8d\uff0c\u6295\u8cc7\u50f9\u503c\u6709\u9650\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>10. CPE\uff08Cost Per Engagement\uff0c\u6bcf\u6b21\u4e92\u52d5\u6210\u672c\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u516c\u5f0f<\/strong>\uff1a\u5ee3\u544a\u8cbb\u7528 \u00f7 \u4e92\u52d5\u6578\uff08\u9ede\u8b9a\u3001\u7559\u8a00\u3001\u5206\u4eab\u7b49\uff09
<\/li>\n\n\n\n
\u610f\u7fa9<\/strong>\uff1a\u8861\u91cf\u6bcf\u6b21\u4e92\u52d5\u7684\u6210\u672c\u3002
<\/li>\n\n\n\n
\u9069\u5408<\/strong>\uff1a\u54c1\u724c\u793e\u7fa4\u7d93\u71df\u3001\u7c89\u5c08\u4e92\u52d5\u3001\u6d3b\u52d5\u5ba3\u50b3\u3002
<\/li>\n\n\n\n
\u512a\u9ede<\/strong>\uff1a\u9069\u5408\u5f37\u5316\u793e\u7fa4\u4e92\u52d5\uff0c\u63d0\u5347\u54c1\u724c\u53c3\u8207\u5ea6\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u4e92\u52d5\u4e0d\u4e00\u5b9a\u5e36\u4f86\u8f49\u63db\uff0c\u9700\u642d\u914d\u5176\u4ed6\u6307\u6a19\u5224\u65b7\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>11. CPF\uff08Cost Per Fan\uff0c\u6bcf\u4f4d\u7c89\u7d72\u6210\u672c\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u516c\u5f0f<\/strong>\uff1a\u5ee3\u544a\u8cbb\u7528 \u00f7 \u7c89\u7d72\u589e\u52a0\u6578
<\/li>\n\n\n\n
\u610f\u7fa9<\/strong>\uff1a\u8861\u91cf\u7372\u5f97\u4e00\u4f4d\u65b0\u7c89\u7d72\u7684\u6210\u672c\u3002
<\/li>\n\n\n\n
\u9069\u5408<\/strong>\uff1a\u54c1\u724c\u7d93\u71df\u3001\u7c89\u7d72\u5c08\u9801\u7d93\u71df\u521d\u671f\u3002
<\/li>\n\n\n\n
\u512a\u9ede<\/strong>\uff1a\u80fd\u5feb\u901f\u63d0\u5347\u7c89\u7d72\u6578\uff0c\u589e\u52a0\u793e\u7fa4\u5f71\u97ff\u529b\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u7c89\u7d72\u6578\u4e0d\u7b49\u65bc\u6d3b\u8e8d\u5ea6\uff0c\u9700\u8981\u5f8c\u7e8c\u7d93\u71df\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>12. \u5c0f\u7d50<\/strong><\/span><\/h3>\n\n\n\n
\n
CPM\u3001CPC \u2192 \u66dd\u5149 & \u9ede\u64ca<\/strong>\uff0c\u9069\u5408\u524d\u671f\u62c9\u6d41\u91cf\u3002
<\/li>\n\n\n\n
CPA\u3001CPL\u3001CPS\u3001CPR \u2192 \u8f49\u63db & \u540d\u55ae<\/strong>\uff0c\u9069\u5408\u8ffd\u6c42\u71df\u6536\u6210\u6548\u3002
<\/li>\n\n\n\n
CPI\u3001CPV\u3001CPE\u3001CPF \u2192 \u7279\u6b8a\u9700\u6c42<\/strong>\uff08App \u63a8\u5ee3\u3001\u5f71\u97f3\u884c\u92b7\u3001\u793e\u7fa4\u7d93\u71df\uff09\u3002<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n
<\/span>\u56db\u30012 \u7a2e\u6548\u7387\u578b\u6307\u6a19\uff08Rate Metrics\uff09<\/strong><\/span><\/h2>\n\n\n\n
\u6548\u7387\u578b\u6307\u6a19\u7528\u4f86\u8861\u91cf\u5ee3\u544a\u7684\u8868\u73fe\u8207\u4f7f\u7528\u8005\u56de\u61c9\u7a0b\u5ea6\uff0c\u80fd\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u5224\u65b7\u5ee3\u544a\u662f\u5426\u5438\u5f15\u4eba\uff0c\u4ee5\u53ca\u662f\u5426\u771f\u6b63\u5e36\u4f86\u6548\u76ca\u3002\u9019\u4e9b\u6578\u64da\u4e0d\u76f4\u63a5\u53cd\u6620\u6210\u672c\uff0c\u4f46\u80fd\u63ed\u793a\u300c\u5ee3\u544a\u6295\u653e\u7684\u6709\u6548\u6027\u300d\u3002
<\/p>\n\n\n\n
<\/span>1. CTR\uff08Click-Through Rate\uff0c\u9ede\u64ca\u7387\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u516c\u5f0f<\/strong>\uff1a\u9ede\u64ca\u6b21\u6578 \u00f7 \u66dd\u5149\u6b21\u6578 \u00d7 100%
<\/li>\n\n\n\n
\u610f\u7fa9<\/strong>\uff1aCTR \u4ee3\u8868\u5ee3\u544a\u5728\u88ab\u770b\u5230\u5f8c\uff0c\u6709\u591a\u5c11\u4eba\u5be6\u969b\u7522\u751f\u8208\u8da3\u4e26\u9ede\u64ca\u3002
<\/li>\n\n\n\n
\u61c9\u7528\u60c5\u5883<\/strong>\uff1a\u5e38\u7528\u4f86\u6aa2\u9a57\u5ee3\u544a\u7d20\u6750\u662f\u5426\u8db3\u5920\u5438\u5f15\u4eba\uff0c\u4f8b\u5982\u5716\u7247\u8a2d\u8a08\u3001\u6587\u6848\u3001\u6a19\u984c\u3002
<\/li>\n\n\n\n
\u512a\u9ede<\/strong>\uff1a\u80fd\u5feb\u901f\u5224\u65b7\u7d20\u6750\u662f\u5426\u5177\u6709\u5438\u775b\u6548\u679c\uff0c\u4e26\u53cd\u6620\u53d7\u773e\u5339\u914d\u5ea6\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u9ad8 CTR \u4e0d\u4ee3\u8868\u9ad8\u8f49\u63db\uff0c\u53ef\u80fd\u53ea\u662f\u5ee3\u544a\u5438\u5f15\u773c\u7403\uff0c\u4f46\u5c0e\u6d41\u5f8c\u7f3a\u4e4f\u5be6\u969b\u50f9\u503c\u3002
<\/li>\n\n\n\n
\u6700\u4f73\u5316\u5efa\u8b70<\/strong>\uff1a
\n
\n
\u900f\u904e A\/B \u6e2c\u8a66\u6bd4\u8f03\u4e0d\u540c\u6587\u6848\u3001\u6a19\u984c\u6216\u7d20\u6750\u3002
<\/li>\n\n\n\n
\u5728\u5ee3\u544a\u4e2d\u52a0\u5165\u660e\u78ba\u7684\u884c\u52d5\u547c\u7c72\uff0c\u4f8b\u5982\u300c\u7acb\u5373\u9818\u53d6\u512a\u60e0\u300d\u3002
<\/li>\n\n\n\n
\u4f7f\u7528\u80fd\u6293\u4f4f\u6ce8\u610f\u529b\u7684\u5716\u7247\u6216\u5f71\u7247\uff0c\u4e26\u78ba\u4fdd\u8a0a\u606f\u6e05\u6670\u3002
<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n
<\/span>2. CVR\uff08Conversion Rate\uff0c\u8f49\u63db\u7387\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u516c\u5f0f<\/strong>\uff1a\u8f49\u63db\u6b21\u6578 \u00f7 \u9ede\u64ca\u6b21\u6578 \u00d7 100%
<\/li>\n\n\n\n
\u610f\u7fa9<\/strong>\uff1aCVR \u4ee3\u8868\u9ede\u64ca\u5ee3\u544a\u7684\u4eba\u4e2d\uff0c\u6709\u591a\u5c11\u5b8c\u6210\u4e86\u9810\u671f\u884c\u70ba\uff0c\u4f8b\u5982\u8cfc\u8cb7\u3001\u586b\u5beb\u8868\u55ae\u6216\u8a3b\u518a\u3002
<\/li>\n\n\n\n
\u61c9\u7528\u60c5\u5883<\/strong>\uff1a\u7528\u4f86\u8a55\u4f30\u5ee3\u544a\u662f\u5426\u771f\u6b63\u5e36\u4f86\u5546\u696d\u6210\u679c\uff0c\u662f ROI \u76f8\u95dc\u7684\u91cd\u8981\u6307\u6a19\u3002
<\/li>\n\n\n\n
\u512a\u9ede<\/strong>\uff1a\u80fd\u76f4\u63a5\u53cd\u6620\u5ee3\u544a\u5c0d\u71df\u6536\u6216\u696d\u52d9\u76ee\u6a19\u7684\u8ca2\u737b\u3002
<\/li>\n\n\n\n
\u7f3a\u9ede<\/strong>\uff1a\u8f49\u63db\u7387\u5f80\u5f80\u53d7\u9650\u65bc\u843d\u5730\u9801\u9ad4\u9a57\uff0c\u82e5\u7db2\u7ad9\u901f\u5ea6\u6162\u6216\u6d41\u7a0b\u8907\u96dc\uff0c\u5373\u4f7f\u5ee3\u544a\u7d20\u6750\u8868\u73fe\u826f\u597d\uff0cCVR \u4e5f\u53ef\u80fd\u504f\u4f4e\u3002
<\/li>\n\n\n\n
\u6700\u4f73\u5316\u5efa\u8b70<\/strong>\uff1a
\n
\n
\u512a\u5316\u843d\u5730\u9801\u8a2d\u8a08\u8207\u901f\u5ea6\uff0c\u63d0\u5347\u7528\u6236\u9ad4\u9a57\u3002
<\/li>\n\n\n\n
\u4f7f\u7528\u7cbe\u6e96\u7684\u53d7\u773e\u8a2d\u5b9a\uff0c\u907f\u514d\u7121\u6548\u9ede\u64ca\u3002
<\/li>\n\n\n\n
\u642d\u914d\u518d\u884c\u92b7\u5ee3\u544a\uff0c\u63d0\u5347\u7528\u6236\u7684\u4e8c\u6b21\u8f49\u63db\u7387\u3002
<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u5c0f\u7d50<\/strong><\/span><\/h3>\n\n\n\n
CTR \u7528\u4f86\u8861\u91cf\u5ee3\u544a\u662f\u5426\u5438\u5f15\u9ede\u64ca\uff0cCVR \u7528\u4f86\u8861\u91cf\u9ede\u64ca\u5f8c\u662f\u5426\u5b8c\u6210\u8f49\u63db\u3002<\/p>\n\n\n\n
\n
\u9ad8 CTR \u4f46\u4f4e CVR\uff0c\u4ee3\u8868\u5ee3\u544a\u7d20\u6750\u5438\u775b\uff0c\u4f46\u843d\u5730\u9801\u6216\u7522\u54c1\u9ad4\u9a57\u4e0d\u8db3\u3002
<\/li>\n\n\n\n
\u4f4e CTR \u4f46\u9ad8 CVR\uff0c\u4ee3\u8868\u53d7\u773e\u7cbe\u6e96\uff0c\u4f46\u66dd\u5149\u4e0d\u8db3\u3002
<\/li>\n<\/ul>\n\n\n\n
\u56e0\u6b64\uff0c\u5ee3\u544a\u512a\u5316\u4e0d\u61c9\u53ea\u770b\u55ae\u4e00\u6578\u64da\uff0c\u800c\u662f\u9700\u8981\u540c\u6642\u8ffd\u8e64 CTR \u8207 CVR\uff0c\u624d\u80fd\u5168\u9762\u638c\u63e1\u5ee3\u544a\u6548\u7387\u3002
<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u4e94\u3001\u4e0d\u540c\u5ee3\u544a\u6295\u653e\u5e38\u898b\u6307\u6a19\u5c0d\u7167<\/strong><\/span><\/h2>\n\n\n\n
\u4e0d\u540c\u5ee3\u544a\u5e73\u53f0\u8207\u6295\u653e\u76ee\u6a19\uff0c\u6703\u95dc\u6ce8\u7684\u6838\u5fc3\u6307\u6a19\u4e0d\u4e00\u6a23\u3002\u4ee5\u4e0b\u6574\u7406\u5e38\u898b\u60c5\u5883\u8207\u5c0d\u61c9\u7684\u91cd\u9ede KPI\uff1a<\/p>\n\n\n\n
<\/span>1. Facebook \/ Instagram \u5ee3\u544a<\/strong><\/span><\/h3>\n\n\n\n
\n
\u54c1\u724c\u66dd\u5149\u578b\u5ee3\u544a<\/strong>\uff1aCPM\uff08\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09\u3001CTR\uff08\u9ede\u64ca\u7387\uff09\u3002
<\/li>\n\n\n\n
\u4e92\u52d5\u578b\u5ee3\u544a<\/strong>\uff1aCPE\uff08\u4e92\u52d5\u6210\u672c\uff09\u3001CPF\uff08\u7c89\u7d72\u6210\u672c\uff09\u3002
<\/li>\n\n\n\n
\u8f49\u63db\u578b\u5ee3\u544a<\/strong>\uff1aCPA\uff08\u8f49\u63db\u6210\u672c\uff09\u3001CVR\uff08\u8f49\u63db\u7387\uff09\u3001ROAS\uff08\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. Google Ads\uff08\u641c\u5c0b\u5ee3\u544a\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u95dc\u9375\u5b57\u5ee3\u544a<\/strong>\uff1aCPC\uff08\u9ede\u64ca\u6210\u672c\uff09\u3001CTR\uff08\u9ede\u64ca\u7387\uff09\u3001Quality Score\uff08\u54c1\u8cea\u5206\u6578\uff09\u3002
<\/li>\n\n\n\n
\u8cfc\u7269\u5ee3\u544a\uff08Shopping Ads\uff09<\/strong>\uff1aCPC\uff08\u9ede\u64ca\u6210\u672c\uff09\u3001CPS\uff08\u92b7\u552e\u6210\u672c\uff09\u3001ROAS\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. YouTube \u5ee3\u544a<\/strong><\/span><\/h3>\n\n\n\n
\n
\u54c1\u724c\u5f62\u8c61 \/ \u66dd\u5149<\/strong>\uff1aCPM\uff08\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09\u3001CPV\uff08\u6bcf\u6b21\u89c0\u770b\u6210\u672c\uff09\u3001\u89c0\u770b\u5b8c\u6210\u7387\u3002
<\/li>\n\n\n\n
\u5c0e\u6d41\u578b\u5ee3\u544a<\/strong>\uff1aCTR\uff08\u9ede\u64ca\u7387\uff09\u3001CPC\uff08\u9ede\u64ca\u6210\u672c\uff09\u3002
<\/li>\n\n\n\n
\u8f49\u63db\u578b\u5ee3\u544a<\/strong>\uff1aCPA\uff08\u8f49\u63db\u6210\u672c\uff09\u3001CVR\uff08\u8f49\u63db\u7387\uff09\u3002<\/li>\n<\/ul>\n\n\n\n
<\/span>4. TikTok \u5ee3\u544a<\/strong><\/span><\/h3>\n\n\n\n
\n
\u54c1\u724c\u6311\u6230\u8cfd \/ \u7279\u6548<\/strong>\uff1aCPE\uff08\u4e92\u52d5\u6210\u672c\uff09\u3001CPM\uff08\u66dd\u5149\u6210\u672c\uff09\u3002
<\/li>\n\n\n\n
App \u63a8\u5ee3<\/strong>\uff1aCPI\uff08\u5b89\u88dd\u6210\u672c\uff09\u3001CPA\uff08\u8f49\u63db\u6210\u672c\uff09\u3002
<\/li>\n\n\n\n
\u5c0e\u8cfc\u5ee3\u544a<\/strong>\uff1aCTR\uff08\u9ede\u64ca\u7387\uff09\u3001CPA\uff08\u8f49\u63db\u6210\u672c\uff09\u3001CVR\uff08\u8f49\u63db\u7387\uff09\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>5. EDM \/ \u518d\u884c\u92b7\u5ee3\u544a<\/strong><\/span><\/h3>\n\n\n\n
\n
\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7<\/strong>\uff1aCPC\uff08\u9ede\u64ca\u6210\u672c\uff09\u3001CVR\uff08\u8f49\u63db\u7387\uff09\u3001CPA\uff08\u8f49\u63db\u6210\u672c\uff09\u3002
<\/li>\n\n\n\n
\u518d\u884c\u92b7\u5ee3\u544a<\/strong>\uff1aCPA\uff08\u8f49\u63db\u6210\u672c\uff09\u3001ROAS\u3001CVR\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>6. \u88dc\u5145\uff1a\u5ee3\u544a\u8a08\u8cbb\u6a21\u5f0f\uff08PPC\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
PPC\uff08Pay Per Click\uff0c\u6309\u9ede\u64ca\u4ed8\u8cbb\uff09<\/strong>\uff1a\u6307\u5ee3\u544a\u4e3b\u53ea\u5728\u7528\u6236\u300c\u9ede\u64ca\u300d\u6642\u624d\u4ed8\u8cbb\uff0c\u5e38\u898b\u65bc Google Ads\u3001Meta Ads\u3002
<\/li>\n\n\n\n
\u8207 CPC \u7684\u95dc\u4fc2<\/strong>\uff1aPPC \u662f\u4e00\u7a2e\u300c\u6536\u8cbb\u6a21\u5f0f\u300d\uff0c\u800c CPC \u5247\u662f\u5ee3\u544a\u6210\u6548\u5831\u8868\u4e2d\u7684\u300c\u6210\u672c\u6307\u6a19\u300d\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u7576\u4f60\u6295\u653e PPC \u5ee3\u544a\u6642\uff0c\u6700\u5e38\u6aa2\u8996\u7684\u5c31\u662f CPC\u3002
<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n
<\/span>\u516d\u3001\u6210\u672c\u578b\u3001\u6548\u7387\u578b\u6307\u6a19\u6574\u9ad4\u6bd4\u8f03\u8868<\/strong><\/span><\/h2>\n\n\n\n
\u6307\u6a19<\/strong><\/td> \u4e2d\u6587\u540d\u7a31<\/strong><\/td> \u8a08\u7b97\u65b9\u5f0f<\/strong><\/td> \u9069\u7528\u60c5\u5883<\/strong><\/td> \u5e38\u898b\u5ee3\u544a\u5e73\u53f0\u8207\u76ee\u6a19<\/strong><\/td> \u5224\u65b7\u91cd\u9ede<\/strong><\/td><\/tr>
CPM<\/strong><\/td> \u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c<\/td> \u5ee3\u544a\u8cbb \u00f7 \u66dd\u5149 \u00d7 1000<\/td> \u54c1\u724c\u66dd\u5149\u3001\u6d3b\u52d5\u5ba3\u50b3<\/td> FB\/IG \u54c1\u724c\u66dd\u5149\u578b\u3001YouTube \u54c1\u724c\u5ee3\u544a\u3001TikTok \u54c1\u724c\u6311\u6230\u8cfd<\/td> CPM \u4f4e \u2260 \u6210\u6548\u597d\uff0c\u9700\u642d\u914d CTR\/CVR \u4e00\u8d77\u770b<\/td><\/tr>
CPC<\/strong><\/td> \u6bcf\u6b21\u9ede\u64ca\u6210\u672c<\/td> \u5ee3\u544a\u8cbb \u00f7 \u9ede\u64ca\u6578<\/td> \u5c0e\u6d41\u5b98\u7db2\u3001\u63d0\u5347\u4e92\u52d5<\/td> Google \u95dc\u9375\u5b57\u5ee3\u544a\u3001FB\/IG \u5c0e\u6d41\u5ee3\u544a\u3001YouTube \u5c0e\u6d41\u5ee3\u544a<\/td> CPC \u8d8a\u4f4e\u4ee3\u8868\u9ede\u64ca\u6548\u7387\u4f73\uff0c\u4f46\u9700\u78ba\u8a8d\u9ede\u64ca\u54c1\u8cea<\/td><\/tr>
PPC<\/strong><\/td> \u6309\u9ede\u64ca\u4ed8\u8cbb\u6a21\u5f0f<\/td> \u9ede\u64ca\u624d\u6536\u8cbb<\/td> \u5e38\u898b\u65bc Google Ads<\/td> Google \u641c\u5c0b\u5ee3\u544a\u3001\u90e8\u5206 FB \u5ee3\u544a<\/td> \u5c6c\u65bc\u8a08\u8cbb\u6a21\u5f0f\uff0c\u8207 CPC \u642d\u914d\u7406\u89e3<\/td><\/tr>
CPA<\/strong><\/td> \u6bcf\u6b21\u8f49\u63db\u6210\u672c<\/td> \u5ee3\u544a\u8cbb \u00f7 \u8f49\u63db\u6578<\/td> \u8cfc\u8cb7\u3001\u8868\u55ae\u9001\u51fa<\/td> FB\/IG \u8f49\u63db\u5ee3\u544a\u3001Google \u641c\u5c0b\u8f49\u63db\u5ee3\u544a\u3001TikTok \u5c0e\u8cfc\u5ee3\u544a<\/td> \u4f01\u696d\u6700\u5e38\u770b\u7684\u6838\u5fc3\u6307\u6a19\uff0cCPA \u9ad8\u8868\u793a ROI \u504f\u4f4e<\/td><\/tr>
CPL<\/strong><\/td> \u6bcf\u500b\u540d\u55ae\u6210\u672c<\/td> \u5ee3\u544a\u8cbb \u00f7 \u540d\u55ae\u6578<\/td> \u6536\u96c6\u6f5b\u5728\u5ba2\u6236\u540d\u55ae<\/td> FB\/IG \u8868\u55ae\u5ee3\u544a\u3001B2B Lead \u5ee3\u544a\u3001\u8ab2\u7a0b\u62db\u751f\u5ee3\u544a<\/td> \u540d\u55ae\u8cea\u91cf\u6bd4 CPL \u66f4\u91cd\u8981\uff0c\u9700\u8ffd\u8e64\u5f8c\u7e8c\u8f49\u63db<\/td><\/tr>
CPI<\/strong><\/td> \u6bcf\u6b21\u5b89\u88dd\u6210\u672c<\/td> \u5ee3\u544a\u8cbb \u00f7 \u5b89\u88dd\u6578<\/td> App \u63a8\u5ee3<\/td> TikTok App \u63a8\u5ee3\u3001Google UAC\u3001FB App \u5ee3\u544a<\/td> CPI \u4f4e\u4e0d\u4ee3\u8868\u7528\u6236\u6d3b\u8e8d\uff0c\u9084\u8981\u89c0\u5bdf\u7559\u5b58\u7387<\/td><\/tr>
CPV<\/strong><\/td> \u6bcf\u6b21\u89c0\u770b\u6210\u672c<\/td> \u5ee3\u544a\u8cbb \u00f7 \u89c0\u770b\u6578<\/td> \u5f71\u97f3\u5ee3\u544a\u6210\u6548<\/td> YouTube TrueView \u5ee3\u544a\u3001TikTok \/ IG Reels \u5ee3\u544a<\/td> \u901a\u5e38\u9700\u8a2d\u5b9a\u300c\u6709\u6548\u89c0\u770b\u300d\u79d2\u6578\uff0c\u907f\u514d\u865b\u5047\u89c0\u770b<\/td><\/tr>
CPS<\/strong><\/td> \u6bcf\u7b46\u92b7\u552e\u6210\u672c<\/td> \u5ee3\u544a\u8cbb \u00f7 \u92b7\u552e\u6578<\/td> \u96fb\u5546\u8f49\u63db<\/td> Google Shopping Ads\u3001FB\/IG \u96fb\u5546\u5ee3\u544a<\/td> \u8207\u6bdb\u5229\u3001ROAS \u4e00\u8d77\u8a55\u4f30\uff0c\u55ae\u770b CPS \u5bb9\u6613\u8aa4\u5224<\/td><\/tr>
CPR<\/strong><\/td> \u6bcf\u6b21\u8a3b\u518a\u6210\u672c<\/td> \u5ee3\u544a\u8cbb \u00f7 \u8a3b\u518a\u6578<\/td> \u6703\u54e1\u5236\u670d\u52d9\u3001SaaS<\/td> FB\/IG \u8a3b\u518a\u5ee3\u544a\u3001Google Ads SaaS \u63a8\u5ee3<\/td> \u9069\u5408\u9577\u671f\u8ffd\u8e64\uff0c\u89c0\u5bdf\u7528\u6236\u5f8c\u7e8c\u4ed8\u8cbb\u7387<\/td><\/tr>
CPE<\/strong><\/td> \u6bcf\u6b21\u4e92\u52d5\u6210\u672c<\/td> \u5ee3\u544a\u8cbb \u00f7 \u4e92\u52d5\u6578<\/td> \u9ede\u8b9a\u3001\u7559\u8a00\u3001\u5206\u4eab<\/td> FB\/IG \u8cbc\u6587\u4e92\u52d5\u5ee3\u544a\u3001TikTok \u4e92\u52d5\u5ee3\u544a<\/td> \u4e92\u52d5\u6578\u9ad8 \u2260 \u92b7\u552e\u597d\uff0c\u504f\u5411\u54c1\u724c\u7d93\u71df\u578b\u6307\u6a19<\/td><\/tr>
CPF<\/strong><\/td> \u6bcf\u4f4d\u7c89\u7d72\u6210\u672c<\/td> \u5ee3\u544a\u8cbb \u00f7 \u7c89\u7d72\u6578<\/td> \u7c89\u7d72\u5c08\u9801\u7d93\u71df<\/td> FB \u7c89\u7d72\u5c08\u9801\u5ee3\u544a\u3001IG \u7c89\u7d72\u7d2f\u7a4d<\/td> CPF \u504f\u4f4e\u6709\u52a9\u793e\u7fa4\u6210\u9577\uff0c\u4f46\u7c89\u7d72\u6d3b\u8e8d\u5ea6\u66f4\u95dc\u9375<\/td><\/tr>
CTR<\/strong><\/td> \u9ede\u64ca\u7387<\/td> \u9ede\u64ca \u00f7 \u66dd\u5149 \u00d7 100%<\/td> \u6e2c\u8a66\u7d20\u6750\u5438\u5f15\u529b<\/td> FB\/IG \u5c0e\u6d41\u5ee3\u544a\u3001Google Ads\u3001YouTube \u5c0e\u6d41\u5ee3\u544a<\/td> CTR \u9ad8\u4ee3\u8868\u7d20\u6750\u5438\u5f15\u4eba\uff0c\u4f46\u8981\u642d\u914d CVR \u8a55\u4f30\u50f9\u503c<\/td><\/tr>
CVR<\/strong><\/td> \u8f49\u63db\u7387<\/td> \u8f49\u63db \u00f7 \u9ede\u64ca \u00d7 100%<\/td> \u92b7\u552e\u3001\u8a3b\u518a\u6210\u6548<\/td> FB\/IG \u8f49\u63db\u5ee3\u544a\u3001Google \u641c\u5c0b\u5ee3\u544a\u3001TikTok \u5c0e\u8cfc<\/td> CVR \u4f4e\u4ee3\u8868\u843d\u5730\u9801\u6216\u6d41\u7a0b\u6709\u554f\u984c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\u5c0d\u884c\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u55ae\u4e00\u6307\u6a19\u5f80\u5f80\u4e0d\u8db3\u4ee5\u5224\u65b7\u5ee3\u544a\u6210\u6548\uff0c\u5fc5\u9808\u642d\u914d\u591a\u500b\u6578\u64da\u4e00\u8d77\u5206\u6790\uff0c\u4f8b\u5982\uff1aCPM \u642d\u914d CTR \u6aa2\u8996\u7d20\u6750\u5438\u5f15\u529b\uff0cCPA \u8207 CVR \u642d\u914d\u8861\u91cf\u8f49\u63db\u6548\u7387<\/strong>\u3002<\/p>\n\n\n\n
\u900f\u904e\u9019\u6a23\u7684\u6574\u5408\uff0c\u4f01\u696d\u80fd\u66f4\u6e05\u695a\u77e5\u9053\u5728\u4e0d\u540c\u5ee3\u544a\u76ee\u6a19\u4e0b\u8a72\u512a\u5148\u95dc\u6ce8\u54ea\u4e9b KPI\uff0c\u907f\u514d\u53ea\u8ffd\u6c42\u4f4e\u6210\u672c\u537b\u5ffd\u7565\u6d41\u91cf\u54c1\u8cea\u6216\u8f49\u63db\u50f9\u503c\u3002<\/p>\n\n\n\n
<\/span>\u4e03\u3001\u6578\u4f4d\u6307\u6a19\u5e38\u898b\u554f\u984c\uff08FAQ\uff09<\/strong><\/span><\/h2>\n\n\n\n
<\/span>1. \u70ba\u4ec0\u9ebc\u8981\u5b78\u6703\u770b\u5ee3\u544a\u6307\u6a19\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u5ee3\u544a\u6307\u6a19\u80fd\u8b93\u884c\u92b7\u4eba\u54e1\u7528\u6578\u64da\u9a57\u8b49\u5ee3\u544a\u6210\u6548\uff0c\u800c\u4e0d\u662f\u6191\u611f\u89ba\u64cd\u4f5c\u3002<\/p>\n\n\n\n
\u8209\u4f8b\u4f86\u8aaa\uff0cCPM \u53ef\u4ee5\u5e6b\u52a9\u4f60\u8a55\u4f30\u66dd\u5149\u6210\u672c\uff0cCPA \u5247\u80fd\u986f\u793a\u8f49\u63db\u6548\u7387\u3002\u900f\u904e\u4e0d\u540c\u6307\u6a19\u7684\u642d\u914d\uff0c\u4f01\u696d\u80fd\u627e\u5230\u6700\u5212\u7b97\u7684\u6295\u653e\u65b9\u5f0f\u3002<\/p>\n\n\n\n
<\/span>2. \u6700\u5e38\u7528\u7684\u5ee3\u544a\u6307\u6a19\u6709\u54ea\u4e9b\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u5e38\u898b\u7684\u6838\u5fc3\u6307\u6a19\u5305\u542b CPM\u3001CPC\u3001CPA\u3001CTR\u3001CVR<\/strong>\u3002<\/p>\n\n\n\n
\u9019\u4e9b\u6578\u5b57\u80fd\u6db5\u84cb\u300c\u66dd\u5149\u3001\u9ede\u64ca\u3001\u8f49\u63db\u300d\u4e09\u500b\u74b0\u7bc0\uff0c\u662f\u5224\u65b7\u5ee3\u544a ROI \u7684\u57fa\u790e\u3002<\/p>\n\n\n\n
<\/span>3. CPC \u548c PPC \u6709\u4ec0\u9ebc\u95dc\u4fc2\uff1f<\/strong><\/span><\/h3>\n\n\n\n
PPC\uff08Pay Per Click\uff09\u662f\u4e00\u7a2e\u4ed8\u8cbb\u6a21\u5f0f\uff0c\u6307\u5ee3\u544a\u4e3b\u53ea\u5728\u9ede\u64ca\u6642\u4ed8\u8cbb\u3002<\/p>\n\n\n\n
CPC\uff08Cost Per Click\uff09\u5247\u662f\u6578\u64da\u6307\u6a19\uff0c\u7528\u4f86\u8861\u91cf\u5e73\u5747\u6bcf\u6b21\u9ede\u64ca\u7684\u6210\u672c\u3002\u7c21\u55ae\u4f86\u8aaa\uff0cPPC \u662f\u6536\u8cbb\u65b9\u5f0f\uff0cCPC \u662f\u6210\u6548\u8861\u91cf\u6578\u5b57\u3002<\/p>\n\n\n\n
<\/span>4.CTR \u548c CVR \u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/strong><\/span><\/h3>\n\n\n\n
CTR\uff08\u9ede\u64ca\u7387\uff09\u4ee3\u8868\u5ee3\u544a\u6709\u591a\u5438\u5f15\u4eba\uff0c\u53cd\u6620\u7d20\u6750\u7684\u6210\u6548\u3002<\/p>\n\n\n\n
CVR\uff08\u8f49\u63db\u7387\uff09\u5247\u4ee3\u8868\u6d41\u91cf\u662f\u5426\u771f\u7684\u5e36\u4f86\u5be6\u969b\u6210\u679c\uff0c\u4f8b\u5982\u8cfc\u8cb7\u6216\u8a3b\u518a\u3002\u524d\u8005\u95dc\u6ce8\u300c\u524d\u7aef\u5438\u5f15\u529b\u300d\uff0c\u5f8c\u8005\u95dc\u6ce8\u300c\u5f8c\u7aef\u6210\u6548\u300d\u3002<\/p>\n\n\n\n
<\/span>5. \u4e0d\u540c\u7522\u696d\u61c9\u8a72\u91cd\u8996\u54ea\u4e9b\u6307\u6a19\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\n
\u96fb\u5546<\/strong>\uff1aCPA\u3001CPS\u3001ROAS\uff08\u76f4\u63a5\u95dc\u806f\u71df\u6536\uff09\u3002
<\/li>\n\n\n\n
App \u63a8\u5ee3<\/strong>\uff1aCPI\u3001CPA\u3001CVR\uff08\u5b89\u88dd\u8207\u8a3b\u518a\uff09\u3002
<\/li>\n\n\n\n
\u54c1\u724c\u884c\u92b7<\/strong>\uff1aCPM\u3001CPV\u3001CPE\uff08\u66dd\u5149\u8207\u4e92\u52d5\uff09\u3002
<\/li>\n\n\n\n
B2B<\/strong>\uff1aCPL\u3001CPA\uff08\u540d\u55ae\u8207\u8f49\u63db\uff09\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>6. \u770b\u5230\u5ee3\u544a\u6307\u6a19\u6578\u5b57\u504f\u9ad8\uff0c\u8981\u600e\u9ebc\u512a\u5316\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u5148\u91d0\u6e05\u662f\u54ea\u4e00\u6bb5\u51fa\u73fe\u554f\u984c\uff1a<\/p>\n\n\n\n
\n
CPM \u9ad8<\/strong>\uff1a\u53d7\u773e\u9396\u5b9a\u592a\u7a84\uff0c\u53ef\u4ee5\u64f4\u5927\u7bc4\u570d\u3002
<\/li>\n\n\n\n
CTR \u4f4e<\/strong>\uff1a\u5ee3\u544a\u7d20\u6750\u4e0d\u5438\u5f15\u4eba\uff0c\u9700\u512a\u5316\u6587\u6848\u6216\u5716\u7247\u3002
<\/li>\n\n\n\n
CPA \u9ad8 \/ CVR \u4f4e<\/strong>\uff1a\u843d\u5730\u9801\u6216\u7d50\u5e33\u6d41\u7a0b\u6709\u554f\u984c\uff0c\u9700\u6539\u5584\u8f49\u63db\u7387\u3002<\/li>\n<\/ul>\n\n\n\n
<\/span>7. Facebook CTR \u591a\u5c11\u7b97\u597d\uff1f<\/strong><\/span><\/h3>\n\n\n\n
CTR\uff08Click-Through Rate\uff0c\u9ede\u64ca\u7387\uff09\u7684\u6a19\u6e96\u6703\u56e0 \u5e73\u53f0\u3001\u7522\u696d\u3001\u5ee3\u544a\u985e\u578b<\/strong> \u4e0d\u540c\u800c\u6709\u6240\u5dee\u7570\u3002\u4ee5\u4e0b\u662f\u4e00\u822c\u53c3\u8003\u7bc4\u570d\uff1a<\/p>\n\n\n\n
\n
Facebook \/ Instagram \u5ee3\u544a<\/strong>\uff1a\u5e73\u5747 0.9%\u20131.5%<\/strong>\uff0c\u8d85\u904e 2% \u7b97\u8868\u73fe\u4e0d\u932f\u3002
<\/li>\n\n\n\n
Google \u641c\u5c0b\u5ee3\u544a<\/strong>\uff1a\u5e73\u5747 2%\u20136%<\/strong>\uff0c\u71b1\u9580\u95dc\u9375\u5b57\u751a\u81f3\u66f4\u9ad8\u3002
<\/li>\n\n\n\n
YouTube \/ TikTok \u5f71\u97f3\u5ee3\u544a<\/strong>\uff1aCTR \u901a\u5e38\u504f\u4f4e\uff0c\u7d04 0.3%\u20131%<\/strong>\uff0c\u66f4\u91cd\u8981\u7684\u662f\u89c0\u770b\u5b8c\u6210\u7387\u8207\u8f49\u63db\u3002
<\/li>\n\n\n\n
EDM \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7<\/strong>\uff1a\u5e73\u5747 2%\u20135%<\/strong>\uff0c\u540d\u55ae\u54c1\u8cea\u5f71\u97ff\u5f88\u5927\u3002
<\/li>\n<\/ul>\n\n\n\n
\u5224\u65b7 CTR \u662f\u5426\u300c\u597d\u300d\u4e0d\u80fd\u53ea\u770b\u6578\u5b57\uff0c\u9084\u8981\u642d\u914d \u5ee3\u544a\u76ee\u6a19<\/strong> \u8207 CVR\uff08\u8f49\u63db\u7387\uff09<\/strong> \u4e00\u8d77\u8a55\u4f30\u3002\u4f8b\u5982\u66dd\u5149\u578b\u5ee3\u544a\u4e0d\u5fc5\u904e\u5ea6\u8ffd\u6c42 CTR\uff0c\u4f46\u5c0e\u6d41\u6216\u8f49\u63db\u578b\u5ee3\u544a CTR \u504f\u4f4e\uff0c\u5c31\u8868\u793a\u7d20\u6750\u6216\u53d7\u773e\u9700\u8981\u512a\u5316\u3002<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u7d50\u8ad6<\/strong><\/span><\/h2>\n\n\n\n
\u6578\u4f4d\u884c\u92b7\u8b1b\u6c42\u300c\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\u300d\uff0c\u800c\u5404\u7a2e\u5ee3\u544a\u6307\u6a19\uff08CPM\u3001CPC\u3001CPA\u3001CPL\u3001CPI\u3001CPV\u3001CTR\u3001CVR\u2026\uff09\u6b63\u662f\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u8861\u91cf\u5ee3\u544a\u8868\u73fe\u3001\u512a\u5316\u9810\u7b97\u914d\u7f6e\u7684\u91cd\u8981\u5de5\u5177\u3002<\/p>\n\n\n\n
\n
\u6210\u672c\u578b\u6307\u6a19<\/strong>\uff08\u5982 CPM\u3001CPC\u3001CPA\u3001CPL\u3001CPI\uff09\u80fd\u8b93\u4f60\u638c\u63e1\u6bcf\u4e00\u7b46\u9322\u7684\u82b1\u8cbb\u6548\u7387\u3002
<\/li>\n\n\n\n
\u6548\u7387\u578b\u6307\u6a19<\/strong>\uff08\u5982 CTR\u3001CVR\uff09\u5247\u63ed\u793a\u5ee3\u544a\u7d20\u6750\u7684\u5438\u5f15\u529b\u8207\u6d41\u91cf\u54c1\u8cea\u3002
<\/li>\n\n\n\n
\u4e0d\u540c\u5e73\u53f0\u8207\u6295\u653e\u76ee\u6a19\uff0c\u4e5f\u6709\u5c0d\u61c9\u7684\u6838\u5fc3 KPI\uff0c\u50cf Facebook \u8f49\u63db\u5ee3\u544a\u91cd\u8996 CPA \u8207 CVR\uff0cYouTube \u66dd\u5149\u5ee3\u544a\u5247\u504f\u5411 CPM \u8207 CPV\u3002
<\/li>\n<\/ul>\n\n\n\n
\u638c\u63e1\u9019\u4e9b\u6578\u5b57\uff0c\u4e0d\u53ea\u662f\u505a\u5831\u8868\uff0c\u800c\u662f\u80fd\u5e6b\u52a9\u4f60\u627e\u5230 \u6700\u6709\u6548\u7684\u5ee3\u544a\u7b56\u7565<\/strong>\uff1a\u662f\u8a72\u63d0\u9ad8\u9810\u7b97\u3001\u63db\u53d7\u773e\uff0c\u9084\u662f\u91cd\u65b0\u512a\u5316\u7d20\u6750\u3002<\/p>\n\n\n\n
\u5982\u679c\u4f60\u5e0c\u671b\u66f4\u7cbe\u6e96\u5730\u89e3\u8b80\u6578\u64da\uff0c\u6216\u9700\u8981\u5c08\u696d\u5354\u52a9\u898f\u5283\u5ee3\u544a\u6295\u653e\u7b56\u7565\uff0c\u5c11\u5e74\u61c2\u884c\u92b7<\/strong> \u80fd\u5e6b\u4f60\u91d0\u6e05\u6307\u6a19\u80cc\u5f8c\u7684\u610f\u7fa9\uff0c\u4e26\u7528\u6578\u64da\u5e36\u52d5\u6210\u6548\uff0c\u8b93\u6bcf\u4e00\u5206\u5ee3\u544a\u9810\u7b97\u90fd\u767c\u63ee\u6700\u5927\u50f9\u503c\u3002<\/p>\n\n\n\n
\n
\n
\n\n\n\n
<\/span>\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/span><\/h2>\n\n\n\n
\u60f3\u4e86\u89e3\u66f4\u591a\u7684 FB \u5ee3\u544a\u7d30\u7bc0<\/p>\n\n\n\n
\n
\u7acb\u5373\u52a0 LINE \u8aee\u8a62<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/p>\n\n\n\n
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\u6307\u6a19<\/strong><\/td>	\u4e2d\u6587\u540d\u7a31<\/strong><\/td>	\u8a08\u7b97\u65b9\u5f0f<\/strong><\/td>	\u9069\u7528\u60c5\u5883<\/strong><\/td>	\u5e38\u898b\u5ee3\u544a\u5e73\u53f0\u8207\u76ee\u6a19<\/strong><\/td>	\u5224\u65b7\u91cd\u9ede<\/strong><\/td><\/tr>
CPM<\/strong><\/td>	\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c<\/td>	\u5ee3\u544a\u8cbb \u00f7 \u66dd\u5149 \u00d7 1000<\/td>	\u54c1\u724c\u66dd\u5149\u3001\u6d3b\u52d5\u5ba3\u50b3<\/td>	FB\/IG \u54c1\u724c\u66dd\u5149\u578b\u3001YouTube \u54c1\u724c\u5ee3\u544a\u3001TikTok \u54c1\u724c\u6311\u6230\u8cfd<\/td>	CPM \u4f4e \u2260 \u6210\u6548\u597d\uff0c\u9700\u642d\u914d CTR\/CVR \u4e00\u8d77\u770b<\/td><\/tr>
CPC<\/strong><\/td>	\u6bcf\u6b21\u9ede\u64ca\u6210\u672c<\/td>	\u5ee3\u544a\u8cbb \u00f7 \u9ede\u64ca\u6578<\/td>	\u5c0e\u6d41\u5b98\u7db2\u3001\u63d0\u5347\u4e92\u52d5<\/td>	Google \u95dc\u9375\u5b57\u5ee3\u544a\u3001FB\/IG \u5c0e\u6d41\u5ee3\u544a\u3001YouTube \u5c0e\u6d41\u5ee3\u544a<\/td>	CPC \u8d8a\u4f4e\u4ee3\u8868\u9ede\u64ca\u6548\u7387\u4f73\uff0c\u4f46\u9700\u78ba\u8a8d\u9ede\u64ca\u54c1\u8cea<\/td><\/tr>
PPC<\/strong><\/td>	\u6309\u9ede\u64ca\u4ed8\u8cbb\u6a21\u5f0f<\/td>	\u9ede\u64ca\u624d\u6536\u8cbb<\/td>	\u5e38\u898b\u65bc Google Ads<\/td>	Google \u641c\u5c0b\u5ee3\u544a\u3001\u90e8\u5206 FB \u5ee3\u544a<\/td>	\u5c6c\u65bc\u8a08\u8cbb\u6a21\u5f0f\uff0c\u8207 CPC \u642d\u914d\u7406\u89e3<\/td><\/tr>
CPA<\/strong><\/td>	\u6bcf\u6b21\u8f49\u63db\u6210\u672c<\/td>	\u5ee3\u544a\u8cbb \u00f7 \u8f49\u63db\u6578<\/td>	\u8cfc\u8cb7\u3001\u8868\u55ae\u9001\u51fa<\/td>	FB\/IG \u8f49\u63db\u5ee3\u544a\u3001Google \u641c\u5c0b\u8f49\u63db\u5ee3\u544a\u3001TikTok \u5c0e\u8cfc\u5ee3\u544a<\/td>	\u4f01\u696d\u6700\u5e38\u770b\u7684\u6838\u5fc3\u6307\u6a19\uff0cCPA \u9ad8\u8868\u793a ROI \u504f\u4f4e<\/td><\/tr>
CPL<\/strong><\/td>	\u6bcf\u500b\u540d\u55ae\u6210\u672c<\/td>	\u5ee3\u544a\u8cbb \u00f7 \u540d\u55ae\u6578<\/td>	\u6536\u96c6\u6f5b\u5728\u5ba2\u6236\u540d\u55ae<\/td>	FB\/IG \u8868\u55ae\u5ee3\u544a\u3001B2B Lead \u5ee3\u544a\u3001\u8ab2\u7a0b\u62db\u751f\u5ee3\u544a<\/td>	\u540d\u55ae\u8cea\u91cf\u6bd4 CPL \u66f4\u91cd\u8981\uff0c\u9700\u8ffd\u8e64\u5f8c\u7e8c\u8f49\u63db<\/td><\/tr>
CPI<\/strong><\/td>	\u6bcf\u6b21\u5b89\u88dd\u6210\u672c<\/td>	\u5ee3\u544a\u8cbb \u00f7 \u5b89\u88dd\u6578<\/td>	App \u63a8\u5ee3<\/td>	TikTok App \u63a8\u5ee3\u3001Google UAC\u3001FB App \u5ee3\u544a<\/td>	CPI \u4f4e\u4e0d\u4ee3\u8868\u7528\u6236\u6d3b\u8e8d\uff0c\u9084\u8981\u89c0\u5bdf\u7559\u5b58\u7387<\/td><\/tr>
CPV<\/strong><\/td>	\u6bcf\u6b21\u89c0\u770b\u6210\u672c<\/td>	\u5ee3\u544a\u8cbb \u00f7 \u89c0\u770b\u6578<\/td>	\u5f71\u97f3\u5ee3\u544a\u6210\u6548<\/td>	YouTube TrueView \u5ee3\u544a\u3001TikTok \/ IG Reels \u5ee3\u544a<\/td>	\u901a\u5e38\u9700\u8a2d\u5b9a\u300c\u6709\u6548\u89c0\u770b\u300d\u79d2\u6578\uff0c\u907f\u514d\u865b\u5047\u89c0\u770b<\/td><\/tr>
CPS<\/strong><\/td>	\u6bcf\u7b46\u92b7\u552e\u6210\u672c<\/td>	\u5ee3\u544a\u8cbb \u00f7 \u92b7\u552e\u6578<\/td>	\u96fb\u5546\u8f49\u63db<\/td>	Google Shopping Ads\u3001FB\/IG \u96fb\u5546\u5ee3\u544a<\/td>	\u8207\u6bdb\u5229\u3001ROAS \u4e00\u8d77\u8a55\u4f30\uff0c\u55ae\u770b CPS \u5bb9\u6613\u8aa4\u5224<\/td><\/tr>
CPR<\/strong><\/td>	\u6bcf\u6b21\u8a3b\u518a\u6210\u672c<\/td>	\u5ee3\u544a\u8cbb \u00f7 \u8a3b\u518a\u6578<\/td>	\u6703\u54e1\u5236\u670d\u52d9\u3001SaaS<\/td>	FB\/IG \u8a3b\u518a\u5ee3\u544a\u3001Google Ads SaaS \u63a8\u5ee3<\/td>	\u9069\u5408\u9577\u671f\u8ffd\u8e64\uff0c\u89c0\u5bdf\u7528\u6236\u5f8c\u7e8c\u4ed8\u8cbb\u7387<\/td><\/tr>
CPE<\/strong><\/td>	\u6bcf\u6b21\u4e92\u52d5\u6210\u672c<\/td>	\u5ee3\u544a\u8cbb \u00f7 \u4e92\u52d5\u6578<\/td>	\u9ede\u8b9a\u3001\u7559\u8a00\u3001\u5206\u4eab<\/td>	FB\/IG \u8cbc\u6587\u4e92\u52d5\u5ee3\u544a\u3001TikTok \u4e92\u52d5\u5ee3\u544a<\/td>	\u4e92\u52d5\u6578\u9ad8 \u2260 \u92b7\u552e\u597d\uff0c\u504f\u5411\u54c1\u724c\u7d93\u71df\u578b\u6307\u6a19<\/td><\/tr>
CPF<\/strong><\/td>	\u6bcf\u4f4d\u7c89\u7d72\u6210\u672c<\/td>	\u5ee3\u544a\u8cbb \u00f7 \u7c89\u7d72\u6578<\/td>	\u7c89\u7d72\u5c08\u9801\u7d93\u71df<\/td>	FB \u7c89\u7d72\u5c08\u9801\u5ee3\u544a\u3001IG \u7c89\u7d72\u7d2f\u7a4d<\/td>	CPF \u504f\u4f4e\u6709\u52a9\u793e\u7fa4\u6210\u9577\uff0c\u4f46\u7c89\u7d72\u6d3b\u8e8d\u5ea6\u66f4\u95dc\u9375<\/td><\/tr>
CTR<\/strong><\/td>	\u9ede\u64ca\u7387<\/td>	\u9ede\u64ca \u00f7 \u66dd\u5149 \u00d7 100%<\/td>	\u6e2c\u8a66\u7d20\u6750\u5438\u5f15\u529b<\/td>	FB\/IG \u5c0e\u6d41\u5ee3\u544a\u3001Google Ads\u3001YouTube \u5c0e\u6d41\u5ee3\u544a<\/td>	CTR \u9ad8\u4ee3\u8868\u7d20\u6750\u5438\u5f15\u4eba\uff0c\u4f46\u8981\u642d\u914d CVR \u8a55\u4f30\u50f9\u503c<\/td><\/tr>
CVR<\/strong><\/td>	\u8f49\u63db\u7387<\/td>	\u8f49\u63db \u00f7 \u9ede\u64ca \u00d7 100%<\/td>	\u92b7\u552e\u3001\u8a3b\u518a\u6210\u6548<\/td>	FB\/IG \u8f49\u63db\u5ee3\u544a\u3001Google \u641c\u5c0b\u5ee3\u544a\u3001TikTok \u5c0e\u8cfc<\/td>	CVR \u4f4e\u4ee3\u8868\u843d\u5730\u9801\u6216\u6d41\u7a0b\u6709\u554f\u984c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n \u5c0d\u884c\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u55ae\u4e00\u6307\u6a19\u5f80\u5f80\u4e0d\u8db3\u4ee5\u5224\u65b7\u5ee3\u544a\u6210\u6548\uff0c\u5fc5\u9808\u642d\u914d\u591a\u500b\u6578\u64da\u4e00\u8d77\u5206\u6790\uff0c\u4f8b\u5982\uff1aCPM \u642d\u914d CTR \u6aa2\u8996\u7d20\u6750\u5438\u5f15\u529b\uff0cCPA \u8207 CVR \u642d\u914d\u8861\u91cf\u8f49\u63db\u6548\u7387<\/strong>\u3002<\/p>\n\n\n\n \u900f\u904e\u9019\u6a23\u7684\u6574\u5408\uff0c\u4f01\u696d\u80fd\u66f4\u6e05\u695a\u77e5\u9053\u5728\u4e0d\u540c\u5ee3\u544a\u76ee\u6a19\u4e0b\u8a72\u512a\u5148\u95dc\u6ce8\u54ea\u4e9b KPI\uff0c\u907f\u514d\u53ea\u8ffd\u6c42\u4f4e\u6210\u672c\u537b\u5ffd\u7565\u6d41\u91cf\u54c1\u8cea\u6216\u8f49\u63db\u50f9\u503c\u3002<\/p>\n\n\n\n <\/span>\u4e03\u3001\u6578\u4f4d\u6307\u6a19\u5e38\u898b\u554f\u984c\uff08FAQ\uff09<\/strong><\/span><\/h2>\n\n\n\n <\/span>1. \u70ba\u4ec0\u9ebc\u8981\u5b78\u6703\u770b\u5ee3\u544a\u6307\u6a19\uff1f<\/strong><\/span><\/h3>\n\n\n\n \u5ee3\u544a\u6307\u6a19\u80fd\u8b93\u884c\u92b7\u4eba\u54e1\u7528\u6578\u64da\u9a57\u8b49\u5ee3\u544a\u6210\u6548\uff0c\u800c\u4e0d\u662f\u6191\u611f\u89ba\u64cd\u4f5c\u3002<\/p>\n\n\n\n \u8209\u4f8b\u4f86\u8aaa\uff0cCPM \u53ef\u4ee5\u5e6b\u52a9\u4f60\u8a55\u4f30\u66dd\u5149\u6210\u672c\uff0cCPA \u5247\u80fd\u986f\u793a\u8f49\u63db\u6548\u7387\u3002\u900f\u904e\u4e0d\u540c\u6307\u6a19\u7684\u642d\u914d\uff0c\u4f01\u696d\u80fd\u627e\u5230\u6700\u5212\u7b97\u7684\u6295\u653e\u65b9\u5f0f\u3002<\/p>\n\n\n\n <\/span>2. \u6700\u5e38\u7528\u7684\u5ee3\u544a\u6307\u6a19\u6709\u54ea\u4e9b\uff1f<\/strong><\/span><\/h3>\n\n\n\n \u5e38\u898b\u7684\u6838\u5fc3\u6307\u6a19\u5305\u542b CPM\u3001CPC\u3001CPA\u3001CTR\u3001CVR<\/strong>\u3002<\/p>\n\n\n\n \u9019\u4e9b\u6578\u5b57\u80fd\u6db5\u84cb\u300c\u66dd\u5149\u3001\u9ede\u64ca\u3001\u8f49\u63db\u300d\u4e09\u500b\u74b0\u7bc0\uff0c\u662f\u5224\u65b7\u5ee3\u544a ROI \u7684\u57fa\u790e\u3002<\/p>\n\n\n\n <\/span>3. CPC \u548c PPC \u6709\u4ec0\u9ebc\u95dc\u4fc2\uff1f<\/strong><\/span><\/h3>\n\n\n\n PPC\uff08Pay Per Click\uff09\u662f\u4e00\u7a2e\u4ed8\u8cbb\u6a21\u5f0f\uff0c\u6307\u5ee3\u544a\u4e3b\u53ea\u5728\u9ede\u64ca\u6642\u4ed8\u8cbb\u3002<\/p>\n\n\n\n CPC\uff08Cost Per Click\uff09\u5247\u662f\u6578\u64da\u6307\u6a19\uff0c\u7528\u4f86\u8861\u91cf\u5e73\u5747\u6bcf\u6b21\u9ede\u64ca\u7684\u6210\u672c\u3002\u7c21\u55ae\u4f86\u8aaa\uff0cPPC \u662f\u6536\u8cbb\u65b9\u5f0f\uff0cCPC \u662f\u6210\u6548\u8861\u91cf\u6578\u5b57\u3002<\/p>\n\n\n\n <\/span>4.CTR \u548c CVR \u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/strong><\/span><\/h3>\n\n\n\n CTR\uff08\u9ede\u64ca\u7387\uff09\u4ee3\u8868\u5ee3\u544a\u6709\u591a\u5438\u5f15\u4eba\uff0c\u53cd\u6620\u7d20\u6750\u7684\u6210\u6548\u3002<\/p>\n\n\n\n CVR\uff08\u8f49\u63db\u7387\uff09\u5247\u4ee3\u8868\u6d41\u91cf\u662f\u5426\u771f\u7684\u5e36\u4f86\u5be6\u969b\u6210\u679c\uff0c\u4f8b\u5982\u8cfc\u8cb7\u6216\u8a3b\u518a\u3002\u524d\u8005\u95dc\u6ce8\u300c\u524d\u7aef\u5438\u5f15\u529b\u300d\uff0c\u5f8c\u8005\u95dc\u6ce8\u300c\u5f8c\u7aef\u6210\u6548\u300d\u3002<\/p>\n\n\n\n <\/span>5. \u4e0d\u540c\u7522\u696d\u61c9\u8a72\u91cd\u8996\u54ea\u4e9b\u6307\u6a19\uff1f<\/strong><\/span><\/h3>\n\n\n\n \n \u96fb\u5546<\/strong>\uff1aCPA\u3001CPS\u3001ROAS\uff08\u76f4\u63a5\u95dc\u806f\u71df\u6536\uff09\u3002 <\/li>\n\n\n\n App \u63a8\u5ee3<\/strong>\uff1aCPI\u3001CPA\u3001CVR\uff08\u5b89\u88dd\u8207\u8a3b\u518a\uff09\u3002 <\/li>\n\n\n\n \u54c1\u724c\u884c\u92b7<\/strong>\uff1aCPM\u3001CPV\u3001CPE\uff08\u66dd\u5149\u8207\u4e92\u52d5\uff09\u3002 <\/li>\n\n\n\n B2B<\/strong>\uff1aCPL\u3001CPA\uff08\u540d\u55ae\u8207\u8f49\u63db\uff09\u3002 <\/li>\n<\/ul>\n\n\n\n <\/span>6. \u770b\u5230\u5ee3\u544a\u6307\u6a19\u6578\u5b57\u504f\u9ad8\uff0c\u8981\u600e\u9ebc\u512a\u5316\uff1f<\/strong><\/span><\/h3>\n\n\n\n \u5148\u91d0\u6e05\u662f\u54ea\u4e00\u6bb5\u51fa\u73fe\u554f\u984c\uff1a<\/p>\n\n\n\n \n CPM \u9ad8<\/strong>\uff1a\u53d7\u773e\u9396\u5b9a\u592a\u7a84\uff0c\u53ef\u4ee5\u64f4\u5927\u7bc4\u570d\u3002 <\/li>\n\n\n\n CTR \u4f4e<\/strong>\uff1a\u5ee3\u544a\u7d20\u6750\u4e0d\u5438\u5f15\u4eba\uff0c\u9700\u512a\u5316\u6587\u6848\u6216\u5716\u7247\u3002 <\/li>\n\n\n\n CPA \u9ad8 \/ CVR \u4f4e<\/strong>\uff1a\u843d\u5730\u9801\u6216\u7d50\u5e33\u6d41\u7a0b\u6709\u554f\u984c\uff0c\u9700\u6539\u5584\u8f49\u63db\u7387\u3002<\/li>\n<\/ul>\n\n\n\n <\/span>7. Facebook CTR \u591a\u5c11\u7b97\u597d\uff1f<\/strong><\/span><\/h3>\n\n\n\n CTR\uff08Click-Through Rate\uff0c\u9ede\u64ca\u7387\uff09\u7684\u6a19\u6e96\u6703\u56e0 \u5e73\u53f0\u3001\u7522\u696d\u3001\u5ee3\u544a\u985e\u578b<\/strong> \u4e0d\u540c\u800c\u6709\u6240\u5dee\u7570\u3002\u4ee5\u4e0b\u662f\u4e00\u822c\u53c3\u8003\u7bc4\u570d\uff1a<\/p>\n\n\n\n \n Facebook \/ Instagram \u5ee3\u544a<\/strong>\uff1a\u5e73\u5747 0.9%\u20131.5%<\/strong>\uff0c\u8d85\u904e 2% \u7b97\u8868\u73fe\u4e0d\u932f\u3002 <\/li>\n\n\n\n Google \u641c\u5c0b\u5ee3\u544a<\/strong>\uff1a\u5e73\u5747 2%\u20136%<\/strong>\uff0c\u71b1\u9580\u95dc\u9375\u5b57\u751a\u81f3\u66f4\u9ad8\u3002 <\/li>\n\n\n\n YouTube \/ TikTok \u5f71\u97f3\u5ee3\u544a<\/strong>\uff1aCTR \u901a\u5e38\u504f\u4f4e\uff0c\u7d04 0.3%\u20131%<\/strong>\uff0c\u66f4\u91cd\u8981\u7684\u662f\u89c0\u770b\u5b8c\u6210\u7387\u8207\u8f49\u63db\u3002 <\/li>\n\n\n\n EDM \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7<\/strong>\uff1a\u5e73\u5747 2%\u20135%<\/strong>\uff0c\u540d\u55ae\u54c1\u8cea\u5f71\u97ff\u5f88\u5927\u3002 <\/li>\n<\/ul>\n\n\n\n \u5224\u65b7 CTR \u662f\u5426\u300c\u597d\u300d\u4e0d\u80fd\u53ea\u770b\u6578\u5b57\uff0c\u9084\u8981\u642d\u914d \u5ee3\u544a\u76ee\u6a19<\/strong> \u8207 CVR\uff08\u8f49\u63db\u7387\uff09<\/strong> \u4e00\u8d77\u8a55\u4f30\u3002\u4f8b\u5982\u66dd\u5149\u578b\u5ee3\u544a\u4e0d\u5fc5\u904e\u5ea6\u8ffd\u6c42 CTR\uff0c\u4f46\u5c0e\u6d41\u6216\u8f49\u63db\u578b\u5ee3\u544a CTR \u504f\u4f4e\uff0c\u5c31\u8868\u793a\u7d20\u6750\u6216\u53d7\u773e\u9700\u8981\u512a\u5316\u3002<\/p>\n\n\n\n \n\n\n\n <\/span>\u7d50\u8ad6<\/strong><\/span><\/h2>\n\n\n\n \u6578\u4f4d\u884c\u92b7\u8b1b\u6c42\u300c\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\u300d\uff0c\u800c\u5404\u7a2e\u5ee3\u544a\u6307\u6a19\uff08CPM\u3001CPC\u3001CPA\u3001CPL\u3001CPI\u3001CPV\u3001CTR\u3001CVR\u2026\uff09\u6b63\u662f\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u8861\u91cf\u5ee3\u544a\u8868\u73fe\u3001\u512a\u5316\u9810\u7b97\u914d\u7f6e\u7684\u91cd\u8981\u5de5\u5177\u3002<\/p>\n\n\n\n \n \u6210\u672c\u578b\u6307\u6a19<\/strong>\uff08\u5982 CPM\u3001CPC\u3001CPA\u3001CPL\u3001CPI\uff09\u80fd\u8b93\u4f60\u638c\u63e1\u6bcf\u4e00\u7b46\u9322\u7684\u82b1\u8cbb\u6548\u7387\u3002 <\/li>\n\n\n\n \u6548\u7387\u578b\u6307\u6a19<\/strong>\uff08\u5982 CTR\u3001CVR\uff09\u5247\u63ed\u793a\u5ee3\u544a\u7d20\u6750\u7684\u5438\u5f15\u529b\u8207\u6d41\u91cf\u54c1\u8cea\u3002 <\/li>\n\n\n\n \u4e0d\u540c\u5e73\u53f0\u8207\u6295\u653e\u76ee\u6a19\uff0c\u4e5f\u6709\u5c0d\u61c9\u7684\u6838\u5fc3 KPI\uff0c\u50cf Facebook \u8f49\u63db\u5ee3\u544a\u91cd\u8996 CPA \u8207 CVR\uff0cYouTube \u66dd\u5149\u5ee3\u544a\u5247\u504f\u5411 CPM \u8207 CPV\u3002 <\/li>\n<\/ul>\n\n\n\n \u638c\u63e1\u9019\u4e9b\u6578\u5b57\uff0c\u4e0d\u53ea\u662f\u505a\u5831\u8868\uff0c\u800c\u662f\u80fd\u5e6b\u52a9\u4f60\u627e\u5230 \u6700\u6709\u6548\u7684\u5ee3\u544a\u7b56\u7565<\/strong>\uff1a\u662f\u8a72\u63d0\u9ad8\u9810\u7b97\u3001\u63db\u53d7\u773e\uff0c\u9084\u662f\u91cd\u65b0\u512a\u5316\u7d20\u6750\u3002<\/p>\n\n\n\n \u5982\u679c\u4f60\u5e0c\u671b\u66f4\u7cbe\u6e96\u5730\u89e3\u8b80\u6578\u64da\uff0c\u6216\u9700\u8981\u5c08\u696d\u5354\u52a9\u898f\u5283\u5ee3\u544a\u6295\u653e\u7b56\u7565\uff0c\u5c11\u5e74\u61c2\u884c\u92b7<\/strong> \u80fd\u5e6b\u4f60\u91d0\u6e05\u6307\u6a19\u80cc\u5f8c\u7684\u610f\u7fa9\uff0c\u4e26\u7528\u6578\u64da\u5e36\u52d5\u6210\u6548\uff0c\u8b93\u6bcf\u4e00\u5206\u5ee3\u544a\u9810\u7b97\u90fd\u767c\u63ee\u6700\u5927\u50f9\u503c\u3002<\/p>\n\n\n\n \n \n \n\n\n\n <\/span>\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/span><\/h2>\n\n\n\n \u60f3\u4e86\u89e3\u66f4\u591a\u7684 FB \u5ee3\u544a\u7d30\u7bc0<\/p>\n\n\n\n \n \u7acb\u5373\u52a0 LINE \u8aee\u8a62<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n <\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" \u5728\u6578\u4f4d\u884c\u92b7\u8207\u5ee3\u544a\u6295\u653e\u4e2d\uff0c\u6307\u6a19\u662f\u6aa2\u8996\u6210\u6548\u8207\u63a7\u7ba1\u9810\u7b97\u7684\u6838\u5fc3\u5de5\u5177\u3002\u7121\u8ad6\u662f\u54c1\u724c\u66dd\u5149\u3001\u7db2\u7ad9\u5c0e\u6d41\uff0c\u9084\u662f\u96fb\u5546\u8f49\u63db\uff0c\u90fd\u96e2\u4e0d\u958b\u6578 […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[157],"class_list":["post-35986","post","type-post","status-publish","format-standard","hentry","category-advertise","tag-advertising-agency-recommendation"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/posts\/35986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/comments?post=35986"}],"version-history":[{"count":1,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/posts\/35986\/revisions"}],"predecessor-version":[{"id":35987,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/posts\/35986\/revisions\/35987"}],"wp:attachment":[{"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/media?parent=35986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/categories?post=35986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/tags?post=35986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} ubao snddm index pchome yahoo rakuten mypaper meadowduck bidyahoo youbao zxmzxm asda bnvcg cvbfg dfscv mmhjk xxddc yybgb zznbn ccubao uaitu acv GXCV ET GDG YH FG BCVB FJFH CBRE CBC GDG ET54 WRWR RWER WREW WRWER RWER SDG EW SF DSFSF fbbs ubao fhd dfg ewr dg df ewwr ewwr et ruyut utut dfg fgd gdfgt etg dfgt dfgd ert4 gd fgg wr 235 wer3 we vsdf sdf gdf ert xcv sdf rwer hfd dfg cvb rwf afb dfh jgh bmn lgh rty gfds cxv xcv xcs vdas fdf fgd cv sdf tert sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf shasha9178 shasha9178 shasha9178 shasha9178 shasha9178 liflif2 liflif2 liflif2 liflif2 liflif2 liblib3 liblib3 liblib3 liblib3 liblib3 zhazha444 zhazha444 zhazha444 zhazha444 zhazha444 dende5 dende denden denden2 denden21 fenfen9 fenf619 fen619 fenfe9 fe619 sdf sdf sdf sdf sdf zhazh90 zhazh0 zhaa50 zha90 zh590 zho zhoz zhozh zhozho zhozho2 lislis lls95 lili95 lils5 liss9 sdf0ty987 sdft876 sdft9876 sdf09876 sd0t9876 sdf0ty98 sdf0976 sdf0ty986 sdf0ty96 sdf0t76 sdf0876 df0ty98 sf0t876 sd0ty76 sdy76 sdf76 sdf0t76 sdf0ty9 sdf0ty98 sdf0ty987 sdf0ty98 sdf6676 sdf876 sd876 sd876 sdf6 sdf6 sdf9876 sdf0t sdf06 sdf0ty9776 sdf0ty9776 sdf0ty76 sdf8876 sdf0t sd6 sdf06 s688876 sd688 sdf86