<\/span><\/h2>\n\n\n\nLanding Page \u662f\u6307\u4f7f\u7528\u8005\u5728\u9ede\u64ca\u5ee3\u544a\u3001\u96fb\u5b50\u5831\u3001\u793e\u7fa4\u5a92\u9ad4\u6216\u5176\u4ed6\u5916\u90e8\u9023\u7d50\u5f8c\uff0c\u9032\u5165\u7684\u5c08\u9580\u8a2d\u8a08\u9801\u9762\u3002\u8207\u7db2\u7ad9\u9996\u9801\u6216\u5176\u4ed6\u5167\u5bb9\u9801\u76f8\u6bd4\uff0cLanding Page \u7684\u8a2d\u8a08\u91cd\u9ede\u5728\u65bc\u7c21\u6f54\u660e\u78ba\uff0c\u5c08\u6ce8\u63a8\u52d5\u8a2a\u5ba2\u5b8c\u6210\u55ae\u4e00\u884c\u52d5\u76ee\u6a19\uff0c\u5982\u586b\u5beb\u8868\u55ae\u3001\u8a02\u95b1\u3001\u4e0b\u8f09\u3001\u8cfc\u8cb7\u6216\u9810\u7d04\u7b49\u3002<\/p>\n\n\n\n
<\/span>1. \u4e3b\u8981\u7279\u9ede\u8207\u4f5c\u7528<\/strong><\/span><\/h3>\n\n\n\n\n- \u55ae\u9801\u8a2d\u8a08<\/strong>
<\/strong> \u6240\u6709\u91cd\u8981\u8cc7\u8a0a\u548c\u884c\u52d5\u547c\u7c72\u90fd\u96c6\u4e2d\u65bc\u540c\u4e00\u9801\uff0c\u907f\u514d\u4f7f\u7528\u8005\u5206\u5fc3\u6216\u8df3\u8f49\u5176\u4ed6\u9801\u9762\uff0c\u63d0\u5347\u700f\u89bd\u6548\u7387\u3002
<\/li>\n\n\n\n- \u76ee\u6a19\u660e\u78ba<\/strong>
<\/strong> \u6574\u500b\u9801\u9762\u5167\u5bb9\u548c\u8a2d\u8a08\u570d\u7e5e\u8457\u4e00\u500b\u660e\u78ba\u7684\u884c\u92b7\u76ee\u7684\uff0c\u78ba\u4fdd\u8a2a\u5ba2\u7684\u6ce8\u610f\u529b\u805a\u7126\u5728\u8a72\u76ee\u6a19\u4e0a\u3002
<\/li>\n\n\n\n- \u9ad8\u8f49\u63db\u7387<\/strong>
<\/strong> \u900f\u904e\u7c21\u6f54\u6709\u529b\u7684\u6587\u6848\u3001\u8996\u89ba\u5143\u7d20\u8207\u660e\u78ba\u7684\u884c\u52d5\u547c\u7c72\uff08CTA\uff09\uff0c\u6709\u6548\u5f15\u5c0e\u8a2a\u5ba2\u5b8c\u6210\u671f\u671b\u7684\u52d5\u4f5c\uff0c\u63d0\u5347\u8f49\u63db\u7387\u3002
<\/li>\n\n\n\n- \u53ef\u5b9a\u5236\u6027\u9ad8<\/strong>
<\/strong> Landing Page \u80fd\u6839\u64da\u4e0d\u540c\u7684\u884c\u92b7\u6d3b\u52d5\u3001\u76ee\u6a19\u65cf\u7fa4\u53ca\u7522\u54c1\u7279\u6027\u9032\u884c\u5ba2\u88fd\u5316\u8a2d\u8a08\uff0c\u63d0\u4f9b\u5c08\u5c6c\u5316\u9ad4\u9a57\u3002
<\/li>\n<\/ul>\n\n\n\n<\/span>2. \u8207\u666e\u901a\u7db2\u9801\u7684\u5dee\u7570<\/strong><\/span><\/h3>\n\n\n\n\n- \u805a\u7126\u8f49\u63db<\/strong>
<\/strong> Landing Page \u7684\u6838\u5fc3\u76ee\u6a19\u662f\u5f15\u5c0e\u8a2a\u5ba2\u5b8c\u6210\u7279\u5b9a\u884c\u52d5\uff08\u5982\u5831\u540d\u3001\u8cfc\u8cb7\uff09\uff0c\u800c\u666e\u901a\u7db2\u7ad9\u9801\u9762\u5247\u66f4\u6ce8\u91cd\u8cc7\u8a0a\u5c55\u793a\u8207\u54c1\u724c\u5f62\u8c61\u5851\u9020\u3002
<\/li>\n\n\n\n- \u7c21\u5316\u5c0e\u822a<\/strong>
<\/strong> \u70ba\u4e86\u907f\u514d\u5206\u6563\u8a2a\u5ba2\u6ce8\u610f\u529b\uff0cLanding Page \u5e38\u53d6\u6d88\u6216\u6e1b\u5c11\u591a\u9918\u7684\u5c0e\u822a\u9023\u7d50\uff0c\u8b93\u4f7f\u7528\u8005\u5c08\u6ce8\u65bc\u76ee\u6a19\u884c\u52d5\u3002
<\/li>\n\n\n\n- \u5167\u5bb9\u7c21\u6f54<\/strong>
<\/strong> Landing Page \u5167\u5bb9\u901a\u5e38\u7cbe\u7c21\u4e14\u805a\u7126\uff0c\u907f\u514d\u8cc7\u8a0a\u904e\u8f09\uff0c\u5f37\u8abf\u6838\u5fc3\u50f9\u503c\u8207\u660e\u78ba\u7684\u884c\u52d5\u6307\u5f15\uff1b\u666e\u901a\u7db2\u9801\u5247\u63d0\u4f9b\u66f4\u591a\u5143\u8c50\u5bcc\u7684\u8cc7\u8a0a\u3002
<\/li>\n<\/ul>\n\n\n\n<\/span>3. \u5e38\u898b\u61c9\u7528\u5834\u666f<\/strong><\/span><\/h3>\n\n\n\n\n- \u63a8\u5ee3\u7522\u54c1\u6216\u670d\u52d9<\/strong>
<\/strong> \u91dd\u5c0d\u65b0\u54c1\u4e0a\u5e02\u6216\u7279\u5b9a\u5546\u54c1\uff0c\u8a2d\u8a08\u92b7\u552e\u9801\u9762\uff0c\u5feb\u901f\u5438\u5f15\u76ee\u6a19\u6d88\u8cbb\u8005\u5b8c\u6210\u8cfc\u8cb7\u3002
<\/li>\n\n\n\n- \u6536\u96c6\u6f5b\u5728\u5ba2\u6236\u8cc7\u8a0a<\/strong>
<\/strong> \u4f8b\u5982\u8a3b\u518a\u9801\u3001\u5831\u540d\u9801\uff0c\u7528\u4f86\u8490\u96c6\u5ba2\u6236\u8cc7\u6599\uff0c\u505a\u5f8c\u7e8c\u7684\u884c\u92b7\u8ddf\u9032\u3002
<\/li>\n\n\n\n- \u6d3b\u52d5\u4fc3\u92b7\u6216\u512a\u60e0\u63a8\u5ee3<\/strong>
<\/strong> \u5982\u6d3b\u52d5\u5831\u540d\u3001\u6298\u6263\u5238\u514c\u63db\u7b49\u9801\u9762\uff0c\u9f13\u52f5\u8a2a\u5ba2\u7acb\u5373\u53c3\u8207\u6216\u514c\u63db\uff0c\u63d0\u5347\u6d3b\u52d5\u53c3\u8207\u5ea6\u3002
<\/li>\n<\/ul>\n\n\n\n<\/span>\u4e8c\u3001\u70ba\u4ec0\u9ebc\u8981\u505a Landing Page\uff1f<\/strong><\/span><\/h2>\n\n\n\n\u5728\u6578\u4f4d\u884c\u92b7\u4e2d\uff0cLanding Page \u662f\u63d0\u5347\u6d3b\u52d5\u6210\u6548\u8207\u8f49\u63db\u7387\u7684\u91cd\u8981\u5de5\u5177\u3002\u4ee5\u4e0b\u8aaa\u660e\u5b83\u7684\u4e3b\u8981\u50f9\u503c\u8207\u512a\u52e2\uff1a<\/p>\n\n\n\n
<\/span>1. \u96c6\u4e2d\u8a2a\u5ba2\u6ce8\u610f\u529b\uff0c\u63d0\u5347\u8f49\u63db\u7387<\/strong><\/span><\/h3>\n\n\n\nLanding Page \u5c07\u6240\u6709\u5167\u5bb9\u96c6\u4e2d\u65bc\u55ae\u4e00\u9801\u9762\uff0c\u907f\u514d\u591a\u9918\u7684\u5c0e\u89bd\u9023\u7d50\u6216\u8907\u96dc\u7684\u8cc7\u8a0a\u7d50\u69cb\uff0c\u8b93\u8a2a\u5ba2\u4e0d\u6703\u56e0\u70ba\u5206\u5fc3\u800c\u6d41\u5931\u3002
\u9019\u7a2e\u805a\u7126\u80fd\u6709\u6548\u5f15\u5c0e\u4f7f\u7528\u8005\u57f7\u884c\u76ee\u6a19\u884c\u52d5\uff0c\u5982\u586b\u5beb\u8868\u55ae\u3001\u8cfc\u8cb7\u5546\u54c1\u6216\u8a02\u95b1\u670d\u52d9\uff0c\u5927\u5e45\u63d0\u5347\u8f49\u63db\u7387\u3002<\/p>\n\n\n\n
<\/span>2. \u6392\u9664\u5916\u90e8\u5e72\u64fe\uff0c\u7c21\u5316\u6c7a\u7b56\u6d41\u7a0b<\/strong><\/span><\/h3>\n\n\n\n\u8207\u4e00\u822c\u7db2\u7ad9\u76f8\u6bd4\uff0cLanding Page \u901a\u5e38\u6703\u6e1b\u5c11\u4e0d\u5fc5\u8981\u7684\u9078\u9805\u548c\u9023\u7d50\uff0c\u907f\u514d\u8a2a\u5ba2\u88ab\u5176\u4ed6\u5167\u5bb9\u5438\u5f15\u6216\u5206\u5fc3\uff0c\u7c21\u5316\u8a2a\u5ba2\u7684\u6c7a\u7b56\u6d41\u7a0b\uff0c\u8b93\u884c\u52d5\u8b8a\u5f97\u66f4\u76f4\u63a5\u3002<\/p>\n\n\n\n
<\/span>3. \u65b9\u4fbf\u6578\u64da\u8ffd\u8e64\u8207\u6210\u6548\u5206\u6790<\/strong><\/span><\/h3>\n\n\n\nLanding Page \u6613\u65bc\u6574\u5408 Google Analytics\u3001Facebook Pixel \u7b49\u8ffd\u8e64\u5de5\u5177\uff0c\u8b93\u884c\u92b7\u4eba\u54e1\u80fd\u7cbe\u6e96\u638c\u63e1\u7528\u6236\u884c\u70ba\u6578\u64da\u3002
\u900f\u904e\u6578\u64da\u5206\u6790\uff0c\u53ef\u4ee5\u4e86\u89e3\u54ea\u4e9b\u5143\u7d20\u6709\u6548\uff0c\u54ea\u4e9b\u9700\u8981\u8abf\u6574\uff0c\u5e6b\u52a9\u512a\u5316\u5ee3\u544a\u6295\u653e\u7b56\u7565\uff0c\u63d0\u9ad8 ROI\u3002<\/p>\n\n\n\n
<\/span>4. \u652f\u63f4\u5feb\u901f A\/B \u6e2c\u8a66\u8207\u512a\u5316<\/strong><\/span><\/h3>\n\n\n\nLanding Page \u8b93\u884c\u92b7\u5718\u968a\u53ef\u4ee5\u8f15\u9b06\u9032\u884c\u591a\u7248\u672c\u6e2c\u8a66\uff08A\/B Testing\uff09\uff0c\u6bd4\u8f03\u4e0d\u540c\u6587\u6848\u3001\u8a2d\u8a08\u3001CTA \u4f4d\u7f6e\u7684\u6210\u6548\uff0c\u627e\u5230\u6700\u4f73\u7d44\u5408\uff0c\u4e0d\u65b7\u63d0\u5347\u9801\u9762\u6548\u80fd\u3002<\/p>\n\n\n\n
<\/span>5. \u5f48\u6027\u9069\u7528\u591a\u7a2e\u884c\u92b7\u6d3b\u52d5<\/strong><\/span><\/h3>\n\n\n\n\u4e0d\u8ad6\u662f\u65b0\u54c1\u4e0a\u5e02\u3001\u4fc3\u92b7\u6d3b\u52d5\u3001\u7dda\u4e0a\u7814\u8a0e\u6703\u5831\u540d\uff0c\u6216\u662f\u4e0b\u8f09\u96fb\u5b50\u66f8\u7b49\uff0cLanding Page \u90fd\u80fd\u91dd\u5c0d\u4e0d\u540c\u9700\u6c42\u91cf\u8eab\u8a2d\u8a08\uff0c\u5feb\u901f\u90e8\u7f72\uff0c\u6709\u6548\u652f\u63f4\u5404\u985e\u884c\u92b7\u76ee\u6a19\u3002<\/p>\n\n\n\n
<\/span>6. \u964d\u4f4e\u884c\u92b7\u6210\u672c\uff0c\u63d0\u9ad8\u6295\u8cc7\u5831\u916c\u7387<\/strong><\/span><\/h3>\n\n\n\n\u900f\u904e\u9ad8\u6548\u7684\u8f49\u63db\u6a5f\u5236\uff0cLanding Page \u5e6b\u52a9\u4f01\u696d\u7528\u66f4\u5c11\u7684\u5ee3\u544a\u8cbb\u7528\u53d6\u5f97\u66f4\u591a\u6f5b\u5728\u5ba2\u6236\u8207\u8a02\u55ae\uff0c\u63d0\u9ad8\u6574\u9ad4\u884c\u92b7\u6d3b\u52d5\u7684\u6295\u8cc7\u5831\u916c\u7387\u3002<\/p>\n\n\n\n
<\/span>\u4e09\u3001Landing Page \u5fc5\u5099\u4e94\u5927\u5143\u7d20<\/strong><\/span><\/h2>\n\n\n\n\u6253\u9020\u4e00\u500b\u9ad8\u6548\u4e14\u5177\u8f49\u63db\u529b\u7684 Landing Page\uff0c\u5fc5\u9808\u7cbe\u5fc3\u8a2d\u8a08\u4ee5\u4e0b\u4e94\u5927\u95dc\u9375\u5143\u7d20\uff0c\u7f3a\u4e00\u4e0d\u53ef\uff1a<\/p>\n\n\n\n
<\/span>1. \u660e\u78ba\u4e14\u5438\u5f15\u4eba\u7684\u6a19\u984c<\/strong><\/span><\/h3>\n\n\n\n\u8a2a\u5ba2\u9032\u5165\u9801\u9762\u7684\u7b2c\u4e00\u79d2\uff0c\u6703\u5148\u88ab\u6a19\u984c\u5438\u5f15\u3002\u6a19\u984c\u5fc5\u9808\u6e05\u6670\u8868\u9054\u4f60\u63d0\u4f9b\u7684\u50f9\u503c\u6216\u89e3\u6c7a\u65b9\u6848\uff0c\u8b93\u4f7f\u7528\u8005\u7acb\u523b\u660e\u767d\u9019\u500b\u9801\u9762\u80fd\u70ba\u4ed6\u5e36\u4f86\u4ec0\u9ebc\u597d\u8655\u3002
\u597d\u7684\u6a19\u984c\u61c9\u8a72\u7c21\u77ed\u3001\u6709\u529b\uff0c\u4e26\u80fd\u6fc0\u767c\u8a2a\u5ba2\u7684\u597d\u5947\u5fc3\u6216\u9700\u6c42\u611f\uff0c\u4fc3\u4f7f\u4ed6\u5011\u7e7c\u7e8c\u5f80\u4e0b\u700f\u89bd\u3002<\/p>\n\n\n\n
<\/span>2. \u6709\u8aaa\u670d\u529b\u7684\u526f\u6a19\u984c\u6216\u8aaa\u660e\u6587<\/strong><\/span><\/h3>\n\n\n\n\u526f\u6a19\u984c\u6216\u8aaa\u660e\u6587\u8d77\u5230\u88dc\u5145\u6a19\u984c\u7684\u4f5c\u7528\uff0c\u5e6b\u52a9\u8a2a\u5ba2\u66f4\u6df1\u5165\u7406\u89e3\u7522\u54c1\u6216\u670d\u52d9\u7684\u7279\u8272\u8207\u512a\u52e2\u3002
\u9019\u90e8\u5206\u6587\u5b57\u61c9\u8a72\u8a00\u7c21\u610f\u8cc5\uff0c\u5f37\u8abf\u89e3\u6c7a\u554f\u984c\u7684\u6838\u5fc3\u50f9\u503c\uff0c\u4e26\u91dd\u5c0d\u76ee\u6a19\u53d7\u773e\u7684\u75db\u9ede\u6216\u9700\u6c42\u505a\u51fa\u56de\u61c9\uff0c\u9032\u4e00\u6b65\u589e\u5f37\u8a2a\u5ba2\u4fe1\u4efb\u3002<\/p>\n\n\n\n
<\/span>3. \u8996\u89ba\u5438\u5f15\u7684\u5716\u7247\u6216\u5f71\u7247<\/strong><\/span><\/h3>\n\n\n\n\u6070\u7576\u7684\u5716\u7247\u6216\u77ed\u5f71\u7247\u80fd\u5927\u5e45\u63d0\u5347\u9801\u9762\u7684\u5438\u5f15\u529b\u8207\u8aaa\u670d\u529b\u3002
\u900f\u904e\u8996\u89ba\u5167\u5bb9\uff0c\u8a2a\u5ba2\u80fd\u66f4\u5feb\u901f\u7406\u89e3\u7522\u54c1\u529f\u80fd\u3001\u4f7f\u7528\u60c5\u5883\u6216\u670d\u52d9\u6548\u679c\uff0c\u540c\u6642\u4e5f\u63d0\u5347\u5c08\u696d\u611f\u8207\u54c1\u724c\u5f62\u8c61\u3002
\u8996\u89ba\u5143\u7d20\u9700\u8207\u6574\u9ad4\u98a8\u683c\u4e00\u81f4\uff0c\u907f\u514d\u96dc\u4e82\u6216\u904e\u5ea6\u82b1\u4fcf\u3002<\/p>\n\n\n\n
<\/span>4. \u660e\u78ba\u4e14\u7a81\u51fa\u884c\u52d5\u547c\u7c72\uff08CTA\uff09\u6309\u9215<\/strong><\/span><\/h3>\n\n\n\n\u884c\u52d5\u547c\u7c72\u662f\u8f49\u63db\u7684\u6838\u5fc3\u3002CTA \u6309\u9215\u5fc5\u9808\u8a2d\u8a08\u9192\u76ee\uff0c\u984f\u8272\u8207\u5927\u5c0f\u8981\u7a81\u51fa\uff0c\u4e26\u7f6e\u65bc\u8a2a\u5ba2\u5bb9\u6613\u767c\u73fe\u548c\u9ede\u64ca\u7684\u4f4d\u7f6e\u3002
\u6587\u6848\u8981\u7c21\u6f54\u6709\u529b\uff0c\u76f4\u6307\u76ee\u6a19\uff0c\u4f8b\u5982\u300c\u7acb\u5373\u5831\u540d\u300d\u3001\u300c\u514d\u8cbb\u8a66\u7528\u300d\u3001\u300c\u7acb\u523b\u8cfc\u8cb7\u300d\u7b49\uff0c\u8b93\u8a2a\u5ba2\u6e05\u695a\u77e5\u9053\u4e0b\u4e00\u6b65\u8a72\u505a\u4ec0\u9ebc\u3002<\/p>\n\n\n\n
<\/span>5. \u4fe1\u4efb\u8207\u5b89\u5168\u611f\u6a19\u793a<\/strong><\/span><\/h3>\n\n\n\n\u6f5b\u5728\u5ba2\u6236\u901a\u5e38\u5728\u4e0b\u6c7a\u5b9a\u524d\u6703\u6709\u7591\u616e\uff0c\u900f\u904e\u4fe1\u4efb\u6a19\u793a\u80fd\u6709\u6548\u964d\u4f4e\u4ed6\u5011\u7684\u9867\u616e\u3002
\u9019\u4e9b\u6a19\u793a\u53ef\u5305\u62ec\uff1a<\/p>\n\n\n\n
