<\/span>\u4e00\u3001\u8df3\u51fa\u7387\uff08Bounce Rate\uff09\u662f\u4ec0\u9ebc\uff1f<\/span><\/h2>\n\n\n\n

\u8df3\u51fa\u7387\uff08Bounce Rate\uff09\u662f\u6307\u4f7f\u7528\u8005\u9032\u5165\u7db2\u7ad9\u5f8c\uff0c\u6c92\u6709\u8207\u5176\u4ed6\u9801\u9762\u4e92\u52d5\u6216\u53ea\u505c\u7559\u5728\u55ae\u4e00\u9801\u9762\u4fbf\u96e2\u958b\u7db2\u7ad9\u7684\u6bd4\u4f8b\uff0c\u8df3\u51fa\u7387\u9ad8\u4f4e\u53ef\u4f5c\u70ba\u7db2\u7ad9\u5167\u5bb9\u662f\u5426\u5438\u5f15\u4eba\u3001\u7528\u6236\u9ad4\u9a57\u662f\u5426\u826f\u597d\u7684\u4e00\u9805\u53c3\u8003\u6307\u6a19\u3002<\/p>\n\n\n\n

<\/span>1. \u5982\u4f55\u8a08\u7b97\u8df3\u51fa\u7387\uff1f<\/span><\/h3>\n\n\n\n

\u8df3\u51fa\u7387\u7684\u516c\u5f0f\u70ba\uff1a<\/p>\n\n\n\n

\u8df3\u51fa\u7387 =\uff08\u8df3\u51fa\u6b21\u6578 \u00f7 \u7e3d\u9020\u8a2a\u6b21\u6578) \u00d7 100%\uff0c\u5176\u4e2d\u300c\u8df3\u51fa\u6b21\u6578\u300d\u6307\u7684\u662f\u53ea\u770b\u4e00\u9801\u5c31\u96e2\u958b\u7db2\u7ad9\u7684\u9020\u8a2a\u6b21\u6578\u3002<\/p>\n\n\n\n

\u8df3\u51fa\u7387\u9ad8\u4f4e\u6a19\u6e96\u6703\u56e0\u7db2\u7ad9\u985e\u578b\u800c\u6709\u6240\u4e0d\u540c\uff0c\u56e0\u50cf\u662f\u90e8\u843d\u683c\u6216\u662f\u65b0\u805e\u5a92\u9ad4\uff0c\u4f7f\u7528\u8005\u8f03\u591a\u6703\u662f\u6709\u76ee\u7684\u7684\u4f86\u770b\u4e00\u7bc7\u6587\u7ae0\u5c31\u96e2\u958b\uff0c\u9019\u7a2e\u60c5\u6cc1\u4e5f\u6703\u88ab\u8a08\u70ba\u8df3\u51fa\u3002<\/p>\n\n\n\n

\u7db2\u7ad9\u985e\u578b<\/td>	\u5408\u7406\u8df3\u51fa\u7387<\/td><\/tr>
\u90e8\u843d\u683c\u3001\u65b0\u805e\u5a92\u9ad4<\/td>	70%~90%<\/td><\/tr>
\u96fb\u5546\u7db2\u7ad9<\/td>	20%~45%<\/td><\/tr>
\u767b\u5165\u9801 \/ \u5c0e\u89bd\u9801<\/td>	10%~30%<\/td><\/tr>
\u4f01\u696d\u5f62\u8c61\u7db2\u7ad9<\/td>	30%~60%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n <\/span>2. GA4 \u8207\u820a\u7248 Google Analytics \u7684\u8df3\u51fa\u7387\u5dee\u7570<\/span><\/h3>\n\n\n\n \u5728\u820a\u7248\u7684 Google Analytics\uff08Universal Analytics\uff0c\u7c21\u7a31 UA\uff09\u4e2d\uff0c\u8df3\u51fa\u7387\u7684\u5b9a\u7fa9\u662f\uff1a\u4f7f\u7528\u8005\u8a2a\u5ba2\u53ea\u770b\u4e86\u4e00\u500b\u9801\u9762\u5c31\u96e2\u958b\uff0c\u800c\u4e14\u6c92\u6709\u8207\u7db2\u7ad9\u7522\u751f\u4e92\u52d5\uff0c\u53ea\u8981\u6c92\u6709\u9ede\u64ca\u5176\u4ed6\u9801\u9762\u3001\u6c92\u6709\u89f8\u767c\u4e8b\u4ef6\u6216\u6c92\u6709\u8207\u9801\u9762\u6709\u4efb\u4f55\u4e92\u52d5\u7684\u884c\u70ba\uff0c\u9019\u6b21\u9020\u8a2a\u5c31\u6703\u88ab\u8a08\u70ba\u8df3\u51fa\u3002<\/p>\n\n\n\n \u4f46\u5728\u65b0\u7248\u7684 GA4 \u4e2d\uff0c\u8df3\u51fa\u7387\u7684\u5b9a\u7fa9\u6709\u6240\u4e0d\u540c\uff0cGA4 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Rate\uff09\uff1a\u6307\u4f7f\u7528\u8005\u9032\u5165\u7db2\u7ad9\u5f8c\uff0c\u53ea\u700f\u89bd\u4e86\u4e00\u500b\u9801\u9762\u5c31\u96e2\u958b\u7684\u6bd4\u4f8b\uff0c\u4e5f\u5c31\u662f\u8aaa\uff0c\u6574\u6b21\u9020\u8a2a\u4e2d\uff0c\u4ed6\u5011\u5b8c\u5168\u6c92\u6709\u9ede\u64ca\u5176\u4ed6\u9801\u9762\uff0c\u6c92\u6709\u9032\u4e00\u6b65\u4e92\u52d5\u3002<\/li>\n\n\n\n \u96e2\u958b\u7387\uff08Exit Rate\uff09\uff1a\u6307\u91dd\u5c0d\u67d0\u500b\u7279\u5b9a\u9801\u9762\u4f86\u770b\u7684\uff0c\u4ed6\u8868\u793a\u6709\u591a\u5c11\u4f7f\u7528\u8005\u5728\u770b\u5b8c\u9019\u500b\u9801\u9762\u4e4b\u5f8c\u96e2\u958b\u7db2\u7ad9\uff0c\u4f46\u4ed6\u5011\u5728\u9019\u4e4b\u524d\u53ef\u80fd\u5df2\u7d93\u770b\u904e\u5176\u4ed6\u9801\u9762\u4e86\uff0c\u6240\u4ee5\u96e2\u958b\u7387\u662f\u767c\u751f\u5728\u300c\u6700\u5f8c\u4e00\u9801\u300d\uff0c\u4f46\u4e0d\u4ee3\u8868\u662f\u55ae\u4e00\u9801\u9020\u8a2a\u3002<\/li>\n<\/ul>\n\n\n\n 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\u505c\u7559\u6642\u9593\uff08Time on Site\uff09\uff1a\u8a2a\u5ba2\u5982\u679c\u5feb\u901f\u8df3\u51fa\uff0c\u4ee3\u8868\u5728\u7db2\u7ad9\u505c\u7559\u6642\u9593\u904e\u77ed\uff0cGoogle \u53ef\u80fd\u6703\u5224\u5b9a\u9019\u500b\u9801\u9762\u4e0d\u7b26\u5408\u641c\u5c0b\u610f\u5716\u3002 <\/li>\n\n\n\n \u9ede\u64ca\u5f8c\u77ed\u66ab\u8fd4\u56de\uff08Pogo-sticking\uff09\uff1a\u4f7f\u7528\u8005\u9ede\u9032\u4f60\u7684\u7db2\u7ad9\u6c92\u591a\u4e45\u5c31\u8df3\u56de\u641c\u5c0b\u7d50\u679c\uff0c\u8868\u793a\u4ed6\u5011\u6c92\u627e\u5230\u60f3\u8981\u7684\u8cc7\u8a0a\uff0c\u9019\u6703\u7d66 Google \u8ca0\u9762\u4fe1\u865f\u3002 <\/li>\n\n\n\n \u9801\u9762\u50f9\u503c\u8a55\u4f30\uff1a\u5982\u679c\u7db2\u7ad9\u67d0\u4e9b\u9801\u9762\u6301\u7e8c\u8df3\u51fa\u7387\u9ad8\u3001\u4e92\u52d5\u4f4e\uff0cGoogle \u53ef\u80fd\u6703\u964d\u4f4e\u5176\u66dd\u5149\u6216\u641c\u5c0b\u6392\u540d\u3002<\/li>\n<\/ul>\n\n\n\n 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CTA\uff08\u884c\u52d5\u547c\u7c72\uff09\uff0c\u4f7f\u7528\u8005\u770b\u5b8c\u5167\u5bb9\u5f8c\u4e0d\u6703\u4e3b\u52d5\u53bb\u627e\u5176\u4ed6\u9801\u9762\uff0c\u81ea\u7136\u6703\u8df3\u51fa\u3002<\/p>\n\n\n\n <\/span>4. \u7db2\u7ad9\u6392\u7248\u6df7\u4e82\u6216\u5ee3\u544a\u5e72\u64fe<\/span><\/h3>\n\n\n\n \u4e0d\u6e05\u695a\u7684\u7248\u9762\u3001\u592a\u591a\u5f48\u8df3\u8996\u7a97\u6216\u5ee3\u544a\uff0c\u9019\u4e9b\u90fd\u6703\u9020\u6210\u4f7f\u7528\u8005\u53cd\u611f\uff0c\u5373\u4f7f\u5167\u5bb9\u518d\u597d\uff0c\u5982\u679c\u95b1\u89bd\u904e\u7a0b\u4e0d\u9806\u66a2\uff0c\u4e5f\u6703\u8b93\u4eba\u99ac\u4e0a\u96e2\u958b\u3002<\/p>\n\n\n\n <\/span>5. \u884c\u52d5\u7248\u9ad4\u9a57\u4e0d\u4f73<\/span><\/h3>\n\n\n\n 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Action\uff09\uff0c\u4f8b\u5982\uff1a\u67e5\u770b\u66f4\u591a\u3001\u7acb\u5373\u4e0b\u8f09\u3001\u586b\u5beb\u8868\u55ae\u7b49\u7b49\uff0c\u5f15\u5c0e\u4f7f\u7528\u8005\u63a1\u53d6\u4e0b\u4e00\u6b65\u884c\u52d5\uff0c\u53ef\u4ee5\u5927\u5e45\u63d0\u5347\u4e92\u52d5\u7387\uff0c\u4e5f\u53ef\u4ee5\u5728\u6587\u7ae0\u4e2d\u7a7f\u63d2\u5167\u90e8\u9023\u7d50\u5f15\u5c0e\u5ef6\u4f38\u95b1\u8b80\u3002<\/p>\n\n\n\n <\/span>2. \u63d0\u5347\u9801\u9762\u52a0\u8f09\u901f\u5ea6<\/span><\/h3>\n\n\n\n Google \u5efa\u8b70\u9801\u9762\u52a0\u8f09\u6642\u9593\u61c9\u8a72\u63a7\u5236\u5728 2~3 \u79d2\u5167\uff0c\u5982\u679c\u901f\u5ea6\u8d8a\u6162\uff0c\u8df3\u51fa\u7387\u5c31\u6709\u53ef\u80fd\u8d8a\u9ad8\uff0c\u53ef\u4ee5\u900f\u904e\u50cf\u662f PageSpeed Insights \u9019\u985e\u5de5\u5177\u4f86\u5206\u6790\u4e26\u512a\u5316\u7db2\u7ad9\u901f\u5ea6\u3002<\/p>\n\n\n\n <\/span>3. \u512a\u5316\u6392\u7248\u8207\u5167\u5bb9\u7d50\u69cb<\/span><\/h3>\n\n\n\n \u5982\u679c\u6587\u5b57\u6392\u7248\u6df7\u4e82\u3001\u6bb5\u843d\u904e\u9577\u3001\u6c92\u6709\u5c0f\u6a19\u984c\u8207\u91cd\u9ede\u6a19\u793a\u7b49\u7b49\uff0c\u9020\u6210\u8b93\u4eba\u4e0d\u597d\u95b1\u8b80\uff0c\u6703\u8b93\u4f7f\u7528\u8005\u5931\u53bb\u8010\u5fc3\u5feb\u901f\u96e2\u958b\uff0c\u6240\u4ee5\u5728\u5167\u5bb9\u7684\u6392\u7248\u4e0a\u61c9\u8a72\u4ee5\u597d\u95b1\u8b80\u700f\u89bd\u70ba\u4e3b\u8981\u512a\u5316\u91cd\u9ede\u3002<\/p>\n\n\n\n <\/span>4. \u5ba2\u88fd\u5316 404 \u9801\u9762\u8207\u8457\u9678\u9801\u8a2d\u8a08<\/span><\/h3>\n\n\n\n \u7576\u4f7f\u7528\u8005\u8aa4\u5165 404 \u6216\u9032\u5165\u7121\u5167\u5bb9\u7684\u9801\u9762\u6642\uff0c\u5982\u679c\u6c92\u6709\u53cb\u5584\u7684\u63d0\u793a\u8207\u5f15\u5c0e\uff0c\u5f88\u5bb9\u6613\u9020\u6210\u8df3\u51fa\uff0c\u5efa\u8b70\u5ba2\u88fd\u5316 404 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Rate\uff09\u8a08\u7b97\u65b9\u5f0f\u70ba\uff1a\u8df3\u51fa\u7387 =\uff08\u8df3\u51fa\u6b21\u6578 \u00f7 \u7e3d\u9020\u8a2a\u6b21\u6578) \u00d7 100%\uff0c\u5176\u4e2d\u300c\u8df3\u51fa\u6b21\u6578\u300d\u6307\u7684\u662f\u53ea\u770b\u4e00\u9801\u5c31\u96e2\u958b\u7db2\u7ad9\u7684\u9020\u8a2a\u6b21\u6578\u3002<\/p>\n\n\n\n <\/span>2. bounce rate\u662f\u4ec0\u9ebc\uff1f<\/span><\/h3>\n\n\n\n Bounce Rate \u662f\u300c\u8df3\u51fa\u7387\u300d\u7684\u82f1\u6587\u540d\u7a31\uff0c\u4ed6\u4ee3\u8868\u7684\u662f\u4f7f\u7528\u8005\u8a2a\u5ba2\u6c92\u6709\u8207\u7db2\u7ad9\u9032\u4e00\u6b65\u4e92\u52d5\uff0c\u5c31\u76f4\u63a5\u96e2\u958b\u7684\u6bd4\u4f8b\uff0c\u4e5f\u5c31\u662f\u8aaa\u6c92\u6709\u9ede\u64ca\u3001\u6c92\u6709\u89f8\u767c\u4e8b\u4ef6\u3001\u6c92\u6709\u9032\u5165\u5176\u4ed6\u9801\u9762\uff0c\u5c31\u7d50\u675f\u6574\u6b21\u9020\u8a2a\u3002<\/p>\n\n\n\n <\/span>3. google analytics (\u5206\u6790) 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<\/span>\u516d\u3001\u7d50\u8ad6<\/span><\/h2>\n\n\n\n \u8df3\u51fa\u7387\u4e0d\u662f\u55ae\u7d14\u7684\u6578\u5b57\uff0c\u800c\u662f\u80fd\u53cd\u6620\u51fa\u4f7f\u7528\u8005\u662f\u5426\u559c\u6b61\u4f60\u7684\u7db2\u7ad9\u3001\u662f\u5426\u627e\u5230\u4ed6\u5011\u60f3\u8981\u7684\u5167\u5bb9\uff0c\u96d6\u7136\u4ed6\u4e0d\u662f\u5f71\u97ff Google \u6392\u540d\u7684\u76f4\u63a5\u539f\u56e0\uff0c\u4f46\u8df3\u51fa\u7387\u592a\u591a\u9084\u662f\u6703\u9593\u63a5\u7684\u5f71\u97ff\u5230\uff0c\u5f9e\u5167\u5bb9\u54c1\u8cea\u3001\u9801\u9762\u9ad4\u9a57\u5230\u4e92\u52d5\u8a2d\u8a08\uff0c\u8df3\u51fa\u7387\u90fd\u80fd\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u512a\u5316\u65b9\u5411\u3002<\/p>\n\n\n\n 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