{"id":35877,"date":"2025-07-14T01:10:04","date_gmt":"2025-07-13T17:10:04","guid":{"rendered":"https:\/\/snddm.com\/?p=35877"},"modified":"2025-10-07T16:32:02","modified_gmt":"2025-10-07T08:32:02","slug":"structured-data","status":"publish","type":"post","link":"https:\/\/snddm.com\/structured-data\/","title":{"rendered":"\u7d50\u69cb\u5316\u8cc7\u6599\u8207\u975e\u7d50\u69cb\u5316\u8cc7\u6599\u7684\u5dee\u5225\uff0c\u5c0d SEO \u7684\u5f71\u97ff\u8207\u5be6\u4f5c\u6307\u5357"},"content":{"rendered":"\n

\u4e86\u89e3\u7d50\u69cb\u5316\u8cc7\u6599\u8207\u975e\u7d50\u69cb\u5316\u8cc7\u6599\u7684\u5dee\u5225\uff0c\u638c\u63e1 \u7d50\u69cb\u5316\u8cc7\u6599\u5c0d\u65bc SEO \u7684\u512a\u5316\u95dc\u9375\uff0c\u8b93\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u91cd\u9ede\u8207\u6709\u6548\u63d0\u5347\u9ede\u64ca\u7387\uff0c\u6253\u9020\u66f4\u6709\u7af6\u722d\u529b\u7684\u7db2\u7ad9\u5167\u5bb9\u3002<\/p>\n\n\n\n

\u300a\u5ef6\u4f38\u95b1\u8b80\u300b\uff1a SEO \u662f\u4ec0\u9ebc\uff1f\u5b8c\u6574\u89e3\u6790 SEO \u884c\u92b7\u8207 2025 \u6700\u65b0\u7db2\u7ad9\u512a\u5316\u6280\u5de7<\/a><\/p>\n\n\n\n

\n

\n

\u6587\u7ae0\u76ee\u9304<\/p>\n Toggle<\/span>

\u4e00\u3001\u7d50\u69cb\u5316\u8cc7\u6599\uff08Schema\uff09\u662f\u4ec0\u9ebc\uff1f<\/a><\/li>

\u4e8c\u3001\u7d50\u69cb\u5316\u8cc7\u6599\u5c0d SEO \u6709\u54ea\u4e9b\u5e6b\u52a9\uff1f<\/a>

\u4e09\u3001\u5e38\u898b\u7d50\u69cb\u5316\u8cc7\u6599\u7684\u985e\u578b<\/a>

\u4e94\u3001\u5982\u4f55\u70ba\u7db2\u7ad9\u52a0\u5165\u7d50\u69cb\u5316\u8cc7\u6599\uff1f<\/a>

\u516d\u3001\u7d50\u69cb\u5316\u8cc7\u6599\u7522\u751f\u8207\u6e2c\u8a66\u7684\u63a8\u85a6\u5de5\u5177<\/a>

\u4e03\u3001\u7d50\u69cb\u5316\u8cc7\u6599\u5e38\u898b\u554f\u984c<\/a>

\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/a><\/li><\/ul><\/nav><\/div>\n

<\/span>\u4e00\u3001\u7d50\u69cb\u5316\u8cc7\u6599\uff08Schema\uff09\u662f\u4ec0\u9ebc\uff1f<\/span><\/h2>\n\n\n\n
\u7d50\u69cb\u5316\u8cc7\u6599\u53ef\u4ee5\u8aaa\u662f\u4e00\u7a2e\u8b93\u641c\u5c0b\u5f15\u64ce\u770b\u61c2\u4f60\u7db2\u7ad9\u5167\u5bb9\u7684\u6a19\u8a18\u8a9e\u8a00\uff0c\u4ed6\u4ee5\u4e00\u7a2e\u7279\u5b9a\u7684\u8a9e\u6cd5\u683c\u5f0f\uff08\u4f8b\u5982\uff1a JSON-LD\uff09\u5d4c\u5165\u5728\u7db2\u7ad9\u539f\u59cb\u78bc\u4e2d\uff0c\u7528\u4f86\u63cf\u8ff0\u7db2\u9801\u4e2d\u7684\u8cc7\u8a0a\u662f\u4ec0\u9ebc\u610f\u601d\uff0c\u900f\u904e\u9019\u6a23\u7684\u6a19\u8a18\uff0c\u641c\u5c0b\u5f15\u64ce\u4e0d\u53ea\u80fd\u66f4\u6e96\u78ba\u5730\u7406\u89e3\u5167\u5bb9\uff0c\u9084\u80fd\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\uff08SERP\uff09\u4e2d\u4ee5\u66f4\u8c50\u5bcc\u7684\u5f62\u5f0f\u51fa\u73fe\uff0c\u53ef\u4ee5\u5438\u5f15\u66f4\u591a\u9ede\u64ca\u8207\u6d41\u91cf\u3002<\/p>\n\n\n\n
\u7c21\u55ae\u4f86\u8aaa\uff0c\u7d50\u69cb\u5316\u8cc7\u6599\u80fd\u5e36\u4f86\u7684\u597d\u8655\u9664\u4e86\u53ef\u4ee5\u589e\u52a0\u7db2\u7ad9\u6458\u8981\uff08\u4f8b\u5982\uff1a\u8a55\u5206\u661f\u661f\u3001FAQ\u3001\u4f5c\u8005\u3001\u5546\u54c1\u50f9\u683c\u7b49\u7b49\uff09\u4e4b\u5916\uff0c\u53ef\u4ee5\u6709\u6548\u7684\u8b93\u641c\u5c0b\u7d50\u679c\u66f4\u986f\u773c\uff0c\u7528\u4ee5\u63d0\u9ad8\u9ede\u64ca\u7387\u3001\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u5167\u5bb9\u3001\u52a0\u5f37 SEO \u57fa\u790e\u7d50\u69cb\uff0c\u9019\u5c0d\u65bc\u6392\u540d\u7684\u63d0\u5347\u662f\u5f88\u91cd\u8981\u7684\u3002<\/p>\n\n\n\n
<\/span>\u4e8c\u3001\u7d50\u69cb\u5316\u8cc7\u6599\u5c0d SEO \u6709\u54ea\u4e9b\u5e6b\u52a9\uff1f<\/span><\/h2>\n\n\n\n
\u5728\u7d93\u71df\u7db2\u7ad9\u6216\u662f\u64b0\u5beb\u5167\u5bb9\u7684\u904e\u7a0b\u4e2d\uff0c\u6211\u5011\u5e38\u6703\u8457\u91cd\u5728\u95dc\u9375\u5b57\u3001\u5167\u90e8\u9023\u7d50\u8207\u9801\u9762\u901f\u5ea6\u7b49\u7b49\u7684 SEO \u512a\u5316\u6280\u5de7\uff0c\u4f46\u5176\u5be6\u7d50\u69cb\u5316\u8cc7\u6599\u4e5f\u662f\u6975\u5177\u5f71\u97ff\u529b\u7684\u4e00\u74b0\uff0c\u8b93\u641c\u5c0b\u5f15\u64ce\u66f4\u6df1\u5165\u7406\u89e3\u4f60\u7684\u7db2\u7ad9\uff0c\u80fd\u8b93\u4f60\u7684\u7db2\u7ad9\u4e0d\u53ea\u662f\u88ab\u770b\u898b\uff0c\u9084\u80fd\u4ee5\u66f4\u5438\u775b\u7684\u65b9\u5f0f\u88ab\u5448\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e2d\uff0c\u4ee5\u4e0b\u662f\u7d50\u69cb\u5316\u8cc7\u6599\u5c0d\u65bc SEO \u66f4\u5177\u9ad4\u7684\u5e6b\u52a9\u3002<\/p>\n\n\n\n
<\/span>1. \u63d0\u5347 CTR\uff08\u9ede\u64ca\u7387\uff09<\/span><\/h3>\n\n\n\n
\u7d50\u69cb\u5316\u8cc7\u6599\u53ef\u4ee5\u8b93\u4f60\u7684\u7db2\u7ad9\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e2d\u5448\u73fe\u66f4\u8c50\u5bcc\u7684\u5167\u5bb9\uff0c\u4f8b\u5982\uff1a\u986f\u793a\u8a55\u50f9\u661f\u7b49\u3001\u5e38\u898b\u554f\u7b54\uff08FAQ\uff09\u3001\u5546\u54c1\u50f9\u683c\u3001\u5f71\u7247\u7e2e\u5716\u7b49\u7b49\uff0c\u9019\u4e9b\u984d\u5916\u8cc7\u8a0a\u8b93\u4f60\u7684\u641c\u5c0b\u7d50\u679c\u66f4\u5438\u775b\uff0c\u9032\u800c\u63d0\u9ad8\u4f7f\u7528\u8005\u7684\u9ede\u64ca\u7387\uff08CTR\uff09\u3002<\/p>\n\n\n\n
<\/span>2. \u589e\u52a0 Rich Snippets \u986f\u793a\u6a5f\u7387<\/span><\/h3>\n\n\n\n
\u7d50\u69cb\u5316\u8cc7\u6599\u662f\u8b93 Google \u986f\u793a Rich Snippets\uff08\u7cbe\u9078\u6458\u8981\uff09\u7684\u95dc\u9375\u689d\u4ef6\u4e4b\u4e00\uff0c\u50cf\u662f\u5546\u54c1\u7684\u50f9\u683c\u8207\u5eab\u5b58\u3001FAQ \u5340\u584a\u3001\u6587\u7ae0\u4f5c\u8005\u8207\u767c\u4f48\u6642\u9593\u3001\u8a55\u50f9\u661f\u661f\u7b49\u7b49\uff0c\u6587\u7ae0\u80fd\u66f4\u5bb9\u6613\u7684\u88ab\u63a8\u64ad\u5230\u7cbe\u9078\u6458\u8981\uff0c\u9032\u800c\u63d0\u5347\u7db2\u7ad9\u81ea\u7136\u6d41\u91cf\u3002<\/p>\n\n\n\n
<\/span>3. \u6539\u5584\u641c\u5c0b\u5f15\u64ce\u5c0d\u5167\u5bb9\u7684\u7406\u89e3<\/span><\/h3>\n\n\n\n
\u7d50\u69cb\u5316\u8cc7\u6599\u8b93\u641c\u5c0b\u5f15\u64ce\u4e0d\u53ea\u80fd\u8b80\u61c2\u4f60\u7db2\u7ad9\u7684\u5167\u5bb9\uff0c\u9084\u80fd\u7406\u89e3\u7db2\u7ad9\u5167\u5bb9\u88e1\u7684\u6587\u5b57\u662f\u4ec0\u9ebc\u610f\u601d\uff0c\u6709\u52a9\u65bc\u5f37\u5316\u8a9e\u610f\u641c\u5c0b\u6548\u679c\uff0c\u4e5f\u80fd\u589e\u52a0\u9032\u5165 Google \u77e5\u8b58\u5716\u8b5c\uff08Knowledge Graph\uff09\u7684\u6a5f\u6703\u3002<\/p>\n\n\n\n
<\/span>\u4e09\u3001\u5e38\u898b\u7d50\u69cb\u5316\u8cc7\u6599\u7684\u985e\u578b<\/span><\/h2>\n\n\n\n
\u6700\u4e3b\u8981\u4e0d\u540c\u985e\u578b\u7684\u7db2\u7ad9\u8207\u5167\u5bb9\uff0c\u5176\u5be6\u6240\u5c0d\u61c9\u7684\u7d50\u69cb\u5316\u8cc7\u6599\u4e5f\u4e0d\u540c\uff0c\u8209\u4f8b\u4f86\u8aaa\uff0c\u90e8\u843d\u683c\u7684\u6587\u7ae0\u53ef\u4ee5\u7528 Article \u6a19\u8a18\u3001\u7522\u54c1\u9801\u9762\u53ef\u4ee5\u4f7f\u7528 Product \u6a19\u8a18\u7b49\u7b49\uff0c\u66f4\u6b63\u78ba\u7684\u4f7f\u7528\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u6709\u52a9\u65bc\u66f4\u6e96\u78ba\u7684\u8b93\u641c\u5c0b\u5f15\u64ce\u8b80\u61c2\u7db2\u9801\u7684\u5167\u5bb9\uff0c\u4ee5\u4e0b\u6574\u7406\u4e86\u6700\u5e38\u898b\u7684\u5e7e\u7a2e\u7d50\u69cb\u5316\u8cc7\u6599\u985e\u578b\uff0c\u4e26\u8aaa\u660e\u5404\u81ea\u9069\u5408\u7684\u61c9\u7528\u60c5\u5883\uff0c\u8b93\u4f60\u5728\u5be6\u4f5c SEO \u6642\u66f4\u6709\u65b9\u5411\u505a\u7d50\u69cb\u5316\u8cc7\u6599\u7684\u9078\u64c7\u3002<\/p>\n\n\n\n
<\/span>1. \u6587\u7ae0\uff08Article\uff09<\/span><\/h3>\n\n\n\n
\u7d50\u69cb\u5316\u8cc7\u6599\u7528\u65bc\u5167\u5bb9\u884c\u92b7\u3001\u90e8\u843d\u683c\u6216\u65b0\u805e\u5167\u5bb9\uff0c\u63d0\u4f9b\u6a19\u984c\u3001\u4f5c\u8005\u3001\u767c\u4f48\u6642\u9593\u7b49\u7b49\u8cc7\u8a0a\uff0c\u6709\u52a9\u65bc\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u986f\u793a\u4f5c\u8005\u8cc7\u8a0a\u8207\u65e5\u671f\u3002<\/p>\n\n\n\n
<\/span>2. \u7522\u54c1\uff08Product\uff09<\/span><\/h3>\n\n\n\n
\u5e38\u898b\u4f7f\u7528\u65bc\u63cf\u8ff0\u5546\u54c1\u7684\u540d\u7a31\u3001\u50f9\u683c\u3001\u5eab\u5b58\u3001\u8a55\u50f9\u7b49\u7b49\u8cc7\u8a0a\uff0c\u662f\u96fb\u5546\u7db2\u7ad9\u5fc5\u5099\u7684 Schema\uff0c\u8cfc\u7269\u7db2\u7ad9\u6216\u54c1\u724c\u7522\u54c1\u9801\u90fd\u9069\u5408\u3002<\/p>\n\n\n\n
<\/span>3. \u5e38\u898b\u554f\u984c\uff08FAQPage\uff09<\/span><\/h3>\n\n\n\n
\u5448\u73fe\u5e38\u898b\u554f\u7b54\u683c\u5f0f\u7684\u5167\u5bb9\uff0c\u50cf\u662f\u54c1\u724c\u5b98\u7db2\u7684 FAQ \u5340\uff0c\u6216\u662f\u6559\u5b78\u578b\u7684\u6587\u7ae0\uff0c\u5982\u679c\u6709\u6b63\u78ba\u6a19\u8a18\uff0cGoogle \u6709\u6a5f\u6703\u5c07 FAQ \u986f\u793a\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e2d\u63d0\u5347\u9801\u9762\u53ef\u898b\u6027\u3002<\/p>\n\n\n\n
<\/span>4. \u7d44\u7e54\u8207\u672c\u5730\u5546\u5bb6\uff08Organization \/ LocalBusiness\uff09<\/span><\/h3>\n\n\n\n
\u5e38\u898b\u7684\u50cf\u662f\u516c\u53f8\u9996\u9801\u6216\u662f\u5be6\u9ad4\u5e97\u5bb6\u7684\u7db2\u7ad9\uff0c\u53ef\u4ee5\u63d0\u4f9b\u516c\u53f8\u540d\u7a31\u3001\u5730\u5740\u3001\u96fb\u8a71\u3001\u71df\u696d\u6642\u9593\u7b49\u7b49\u76f8\u95dc\u8cc7\u8a0a\uff0c\u6709\u52a9\u65bc\u5728\u77e5\u8b58\u5716\u8b5c\u6216\u5728\u5730\u641c\u5c0b\u4e2d\u986f\u793a\u8a73\u7d30\u8cc7\u8a0a\u3002<\/p>\n\n\n\n
<\/span>5. \u5f71\u7247\uff08VideoObject\uff09<\/span><\/h3>\n\n\n\n
\u7528\u4f86\u6a19\u8a18\u7db2\u7ad9\u4e0a\u7684\u5f71\u7247\u5167\u5bb9\uff0c\u50cf\u662f\u6559\u5b78\u5f71\u7247\u6216\u662f\u7522\u54c1\u4ecb\u7d39\u5f71\u7247\u9019\u4e00\u985e\uff0c\u5305\u62ec\u6a19\u984c\u3001\u7e2e\u5716\u3001\u9577\u5ea6\u3001\u4e0a\u50b3\u65e5\u671f\u7b49\u7b49\u8cc7\u8a0a\uff0c\u6709\u52a9\u65bc\u5f71\u7247\u5728\u641c\u5c0b\u4e2d\u986f\u793a\u9810\u89bd\u5716\u3002<\/p>\n\n\n\n
<\/span>6. \u5c0e\u89bd\u6a19\u8a18 (BreadcrumbList)<\/span><\/h3>\n\n\n\n
\u7528\u65bc\u5167\u5bb9\u91cf\u8f03\u5927\u7684\u7db2\u7ad9\uff0c\u53ef\u4ee5\u5448\u73fe\u7db2\u7ad9\u9801\u9762\u968e\u5c64\u7684\u300c\u9eb5\u5305\u5c51\u300d\u5c0e\u822a\uff0c\u6709\u52a9\u65bc Google \u7406\u89e3\u7db2\u7ad9\u67b6\u69cb\uff0c\u4e26\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u986f\u793a\u5c64\u7d1a\u8def\u5f91\u3002<\/p>\n\n\n\n
<\/span>7. Logo \u6a19\u8a8c<\/span><\/h3>\n\n\n\n
\u5728\u54c1\u724c\u5b98\u7db2\u9996\u9801\u6a19\u8a18\u54c1\u724c\u7684\u5b98\u65b9 Logo\uff0c\u8b93\u641c\u5c0b\u5f15\u64ce\u5728\u77e5\u8b58\u9762\u677f\u6216\u54c1\u724c\u8cc7\u8a0a\u4e2d\u53ef\u4ee5\u4f7f\u7528\u6b63\u78ba\u7684\u5716\u50cf\u986f\u793a\u3002<\/p>\n\n\n\n
<\/span>8. Carousel \u8f2a\u8f49\u4ecb\u9762<\/span><\/h3>\n\n\n\n
\u7528\u65bc\u6a19\u8a18\u591a\u500b\u5167\u5bb9\u9805\u76ee\uff0c\u8b93 Google \u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e2d\u4ee5\u6ed1\u52d5\u8f2a\u64ad\u7684\u65b9\u5f0f\u5448\u73fe\uff0c\u4f8b\u5982\uff1a\u591a\u7bc7\u6587\u7ae0\u3001\u5f71\u7247\u6216\u7522\u54c1\u3002<\/p>\n\n\n\n
\u9664\u4e86\u4ee5\u4e0a\u5e7e\u7a2e\u5e38\u7528\u7684\u7d50\u69cb\u5316\u8cc7\u6599\u6a19\u8a18\u4e4b\u5916\uff0c\u5176\u5be6\u4e5f\u9084\u6709\u50cf\u662f\u66f8\u7c4d\u52d5\u4f5c\u3001\u8ab2\u7a0b\u8cc7\u8a0a\u3001\u8ab2\u7a0b\u8868\u3001\u8cc7\u6599\u96c6\u3001\u8a0e\u8ad6\u5340\u3001\u6d3b\u52d5\u3001\u6578\u5b78\u89e3\u984c\u5de5\u5177\u3001\u96fb\u5f71\u3001\u98df\u8b5c\u3001\u8a55\u8ad6\u6458\u9304\u7b49\u7b49\u4e0d\u540c\u7684\u985e\u5225\uff0c\u5982\u679c\u60f3\u8981\u9032\u4e00\u6b65\u4e86\u89e3\u66f4\u7d30\u7bc0\u7684\u5167\u5bb9\u4e5f\u53ef\u4ee5\u76f4\u63a5\u53c3\u8003 Google \u641c\u5c0b\u4e2d\u5fc3<\/a>\u3002<\/p>\n\n\n\n
<\/span>\u56db\u3001\u7d50\u69cb\u5316\u8cc7\u6599\u3001\u975e\u7d50\u69cb\u5316\u8cc7\u6599\u7684\u5dee\u5225<\/span><\/h2>\n\n\n\n
\u53e6\u5916\u6240\u6709\u4e0d\u662f\u7d50\u69cb\u5316\u8cc7\u6599\u7684\u8cc7\u6599\u90fd\u53ef\u4ee5\u88ab\u6b78\u985e\u70ba\u975e\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u9019\u4e00\u985e\u7684\u8cc7\u6599\u5927\u90e8\u5206\u50cf\u662f\u793e\u7fa4\u5a92\u9ad4\u5167\u5bb9\u3001\u5ba2\u670d\u7d00\u9304\u3001\u5275\u610f\u7d20\u6750\u7b49\u7b49\u6301\u7e8c\u8b8a\u52d5\u7684\u8cc7\u6599\u70ba\u4e3b\uff0c\u4ee5\u4e0b\u6211\u5011\u6574\u7406\u6210\u8868\u683c\uff0c\u53ef\u4ee5\u66f4\u6e05\u695a\u6bd4\u8f03\u5169\u8005\u7684\u5dee\u7570\uff0c\u5e6b\u52a9\u4f60\u5feb\u901f\u638c\u63e1\u5404\u81ea\u7684\u7279\u6027\u8207\u61c9\u7528\u60c5\u5883\u3002<\/p>\n\n\n\n
\u9805\u76ee<\/td> \u7d50\u69cb\u5316\u8cc7\u6599\uff08Structured Data\uff09<\/td> \u975e\u7d50\u69cb\u5316\u8cc7\u6599\uff08Unstructured Data\uff09<\/td><\/tr>
\u8cc7\u6599\u7279\u6027<\/td> \u6709\u6e05\u695a\u5b9a\u7fa9\u7684\u6b04\u4f4d\u8207\u683c\u5f0f\uff0c\u4f9d\u7167\u7279\u5b9a\u7d50\u69cb\u5132\u5b58<\/td> \u6c92\u6709\u56fa\u5b9a\u683c\u5f0f\u8207\u6b04\u4f4d\uff0c\u5167\u5bb9\u81ea\u7531\u3001\u4e0d\u898f\u5247<\/td><\/tr>
\u5e38\u898b\u683c\u5f0f<\/td> JSON\u3001JSON-LD\u3001CSV\u3001XML\u3001\u8cc7\u6599\u8868\uff08\u4f8b\u5982\uff1a MySQL\uff09<\/td> \u6587\u5b57\u6a94\u3001\u5f71\u7247\u3001\u5716\u7247\u3001\u793e\u7fa4\u8cbc\u6587\u3001Email\u3001PDF \u7b49\u7b49<\/td><\/tr>
\u641c\u5c0b\u5f15\u64ce\u7684\u53ef\u8b80\u6027<\/td> \u9ad8\uff0c\u641c\u5c0b\u5f15\u64ce\u80fd\u6e05\u695a\u7406\u89e3\u6bcf\u500b\u6b04\u4f4d\u7684\u610f\u7fa9<\/td> \u4f4e\uff0c\u9700\u4f9d\u8cf4\u81ea\u7136\u8a9e\u8a00\u8655\u7406\uff08NLP\uff09\u6216 AI \u7406\u89e3\u5167\u5bb9<\/td><\/tr>
\u641c\u5c0b\u8207\u5206\u6790<\/td> \u5bb9\u6613\u67e5\u8a62\u8207\u7be9\u9078\uff0c\u9069\u5408\u7528 SQL\u3001API \u7b49\u7b49\u65b9\u5f0f\u5206\u6790<\/td> \u96e3\u4ee5\u7d50\u69cb\u5316\u67e5\u8a62\uff0c\u9700\u9032\u884c\u8cc7\u6599\u6e05\u6d17\u8207\u6a19\u8a18<\/td><\/tr>
\u5132\u5b58\u65b9\u5f0f<\/td> \u50b3\u7d71\u8cc7\u6599\u5eab\uff08\u4f8b\u5982\uff1a\u95dc\u806f\u5f0f\u8cc7\u6599\u5eab\uff09<\/td> \u6587\u4ef6\u7cfb\u7d71\u3001NoSQL\u3001\u7269\u4ef6\u5132\u5b58\uff08\u4f8b\u5982\uff1a AWS S3\uff09<\/td><\/tr>
\u7dad\u8b77\u8207\u4e00\u81f4\u6027<\/td> \u683c\u5f0f\u660e\u78ba\u3001\u53ef\u9a57\u8b49\uff0c\u7dad\u8b77\u6027\u9ad8<\/td> \u6613\u6df7\u4e82\u3001\u4e0d\u4e00\u81f4\uff0c\u9700\u984d\u5916\u8655\u7406\u8207\u5206\u985e<\/td><\/tr>
\u8209\u4f8b<\/td> FAQ \u7d50\u69cb\u5316\u6a19\u8a18\u3001\u7522\u54c1\u50f9\u683c JSON\u3001\u6703\u54e1\u8cc7\u6599\u8868\u683c<\/td> \u5ba2\u6236\u7559\u8a00\u3001\u90e8\u843d\u683c\u6587\u7ae0\u3001\u8a9e\u97f3\u5099\u5fd8\u9304\u3001\u7167\u7247<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
<\/span>\u4e94\u3001\u5982\u4f55\u70ba\u7db2\u7ad9\u52a0\u5165\u7d50\u69cb\u5316\u8cc7\u6599\uff1f<\/span><\/h2>\n\n\n\n
\u5efa\u7acb\u7d50\u69cb\u5316\u8cc7\u6599\u4e3b\u8981\u6709\u4ee5\u4e0b 5 \u7a2e\u65b9\u5f0f\uff0c\u4ee5\u4e0b\u662f\u5be6\u4f5c\u65b9\u5f0f\u7684\u8aaa\u660e\uff0c\u80fd\u5e6b\u52a9\u65b0\u624b\u5165\u9580\u7684\u4f60\u5feb\u901f\u4e86\u89e3\u61c9\u8a72\u600e\u9ebc\u505a\u3002<\/p>\n\n\n\n
<\/span>1. \u4f7f\u7528 JSON-LD\u00a0<\/span><\/h3>\n\n\n\n
JSON-LD \u662f Google \u5b98\u65b9\u63a8\u85a6\u7684\u7d50\u69cb\u5316\u8cc7\u6599\u683c\u5f0f\uff0c\u900f\u904e Javascript \u4ee5 <script> \u6a19\u7c64\u5d4c\u5165\u9801\u9762 <head> \u6216 <body> \u4e2d\uff0c\u4e0d\u5f71\u97ff\u9801\u9762\u6392\u7248\uff0c\u512a\u9ede\u5728\u65bc\u7d50\u69cb\u6e05\u6670\u3001\u8207 HTML \u5206\u96e2\u3001\u7dad\u8b77\u4e0a\u4f86\u8aaa\u4e5f\u6bd4\u8f03\u65b9\u4fbf\uff0c\u6703\u6bd4\u8f03\u9069\u5408\u7db2\u7ad9\u958b\u767c\u8005\u3001\u81ea\u67b6\u7db2\u7ad9\u3001SEO \u5c08\u696d\u4eba\u54e1\u3002<\/p>\n\n\n\n
<\/span>2. CMS\uff08\u4f8b\u5982\uff1a WordPress\uff09\u53ef\u900f\u904e\u5916\u639b\u4f7f\u7528<\/span><\/h3>\n\n\n\n
\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u662f\u4f7f\u7528 WordPress\u3001Wix \u7b49\u5167\u5bb9\u7ba1\u7406\u7cfb\u7d71\uff08CMS\uff09\uff0c\u9019\u500b\u65b9\u5f0f\u6bd4\u8f03\u9069\u5408\u4e0d\u719f\u7a0b\u5f0f\u78bc\u7684\u7ad9\u9577\u3001\u90e8\u843d\u5ba2\u3001\u5c0f\u578b\u5e97\u5546\uff0c\u53ef\u4ee5\u5b89\u88dd\u5916\u639b\u81ea\u52d5\u7522\u751f Schema\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n
\n
Yoast SEO\uff1a\u5167\u5efa\u57fa\u672c\u7d50\u69cb\u5316\u8cc7\u6599\u6a19\u8a18
<\/li>\n\n\n\n
Rank Math\uff1a\u652f\u63f4\u6587\u7ae0\u3001FAQ\u3001\u7522\u54c1\u7b49\u7b49\u985e\u578b
<\/li>\n\n\n\n
Schema Pro\uff1a\u9032\u968e\u4f7f\u7528\u8005\u53ef\u81ea\u8a02\u6a19\u8a18\u689d\u4ef6<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u4f7f\u7528 Microdata<\/span><\/h3>\n\n\n\n
Microdata \u662f\u53e6\u4e00\u7a2e\u5d4c\u5165\u5728 HTML \u6a19\u7c64\u4e2d\u7684 Schema \u8a9e\u6cd5\uff0c\u900f\u904e itemprop\u3001itemscope \u7b49\u5c6c\u6027\u6a19\u8a18\u5167\u5bb9\uff0c\u4ed6\u4e0d\u50cf JSON-LD \u662f\u7368\u7acb\u7684\u4e00\u6bb5\u8a9e\u6cd5\uff0c\u6240\u4ee5\u5728\u4fee\u6539\u4e0a\u9700\u8981\u6bd4\u8f03\u6ce8\u610f\u907f\u514d\u66f4\u52d5\u5230\u4f7f\u7528\u8b80\u8005\u53ef\u4ee5\u770b\u898b\u7684\u7db2\u9801\u5167\u5bb9\uff0c\u4e5f\u56e0\u70ba\u8a9e\u6cd5\u8207\u5167\u5bb9\u6df7\u5408\u5728\u4e00\u8d77\uff0c\u6703\u6bd4\u8f03\u96e3\u7dad\u8b77\uff0c\u4e0d\u63a8\u85a6\u5927\u578b\u7db2\u7ad9\u4f7f\u7528 \u3002<\/p>\n\n\n\n
<\/span>4. \u4f7f\u7528 RDFa<\/span><\/h3>\n\n\n\n
RDFa \u4e5f\u662f\u4e00\u7a2e\u5d4c\u5165 HTML \u7684\u6a19\u8a18\u8a9e\u6cd5\uff0c\u9069\u7528\u65bc\u8a9e\u610f\u7db2\u76f8\u95dc\u7684\u61c9\u7528\uff0c\u4e00\u6a23\u5728\u4fee\u6539\u4e0a\u8981\u7279\u5225\u6ce8\u610f\uff0c\u76ee\u524d\u5728 SEO \u5be6\u52d9\u4e2d\u4f7f\u7528\u7387\u8f03\u4f4e\uff0c\u6bd4\u8f03\u9069\u7528\u65bc\u5c08\u696d\u7684\u7db2\u7ad9\u958b\u767c\u8005\u3002<\/p>\n\n\n\n
<\/span>5. \u624b\u52d5\u64b0\u5beb\u8207\u5d4c\u5165 HTML \u7684\u65b9\u6cd5<\/span><\/h3>\n\n\n\n
\u5c0d\u6709\u958b\u767c\u80fd\u529b\u7684\u7db2\u7ad9\u7ba1\u7406\u8005\u4f86\u8aaa\uff0c\u4e5f\u53ef\u4ee5\u6839\u64da Schema.org \u898f\u7bc4\uff0c\u81ea\u884c\u64b0\u5beb JSON-LD \u683c\u5f0f\u7684\u6a19\u8a18\uff0c\u4e26\u5d4c\u5165\u7db2\u9801\u4e2d\uff0c\u9069\u7528\u65bc\u81ea\u67b6\u7db2\u7ad9\u6216\u662f\u958b\u767c\u5ba2\u88fd\u5316\u529f\u80fd\uff0c\u5efa\u8b70\u64b0\u5beb\u5f8c\u4f7f\u7528 Google \u7684 Rich Results Test \u9a57\u8b49\u662f\u5426\u6b63\u78ba\u3002<\/p>\n\n\n\n
<\/span>\u516d\u3001\u7d50\u69cb\u5316\u8cc7\u6599\u7522\u751f\u8207\u6e2c\u8a66\u7684\u63a8\u85a6\u5de5\u5177<\/span><\/h2>\n\n\n\n
\u7576\u4f60\u6e96\u5099\u70ba\u7db2\u7ad9\u52a0\u5165\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u9078\u5c0d\u5de5\u5177\u4e5f\u6703\u8b93\u6574\u500b\u6d41\u7a0b\u66f4\u7c21\u55ae\u3001\u6548\u7387\u66f4\u9ad8\uff0c\u4ee5\u4e0b\u63a8\u85a6\u7d50\u69cb\u5316\u8cc7\u6599\u7522\u751f\u8207\u6e2c\u8a66\u5de5\u5177\uff0c\u5e6b\u52a9\u4f60\u5f9e\u7522\u751f\u3001\u5d4c\u5165\u3001\u9a57\u8b49\u90fd\u80fd\u5920\u4e00\u6b21\u641e\u5b9a\u3002<\/p>\n\n\n\n
<\/span>1. Google Search Console<\/span><\/h3>\n\n\n\n
\u53ef\u4ee5\u7528\u4f86\u76e3\u63a7\u7db2\u7ad9\u5728 Google \u641c\u5c0b\u4e2d\u7684\u8868\u73fe\uff0c\u63d0\u4f9b\u7d50\u69cb\u5316\u8cc7\u6599\u5075\u6e2c\u8207\u932f\u8aa4\u5831\u544a\uff0c\u8ffd\u8e64\u7db2\u7ad9\u662f\u5426\u6b63\u78ba\u5be6\u4f5c\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u9069\u5408\u8ffd\u8e64\u7db2\u7ad9\u5065\u5eb7\u72c0\u614b\u8207 SEO \u6210\u6548\u3002<\/p>\n\n\n\n
<\/span>2. Google Structured Data Markup Helper<\/span><\/h3>\n\n\n\n
\u5728\u65bc\u65b0\u624b\u5165\u9580\u6642\u5f88\u5be6\u7528\u7684\u5f15\u5c0e\u5f0f\u5de5\u5177\uff0c\u5e6b\u4f60\u5728\u9801\u9762\u4e2d\u624b\u52d5\u6a19\u8a18\u8cc7\u6599\uff0c\u4e26\u7522\u51fa\u5c0d\u61c9\u7684 HTML \/ JSON-LD \u7a0b\u5f0f\u78bc\u3002<\/p>\n\n\n\n
<\/span>3. Schema Markup Generator\u00a0<\/span><\/h3>\n\n\n\n
\u53ef\u4ee5\u5feb\u901f\u7522\u751f\u7279\u5b9a\u985e\u578b Schema\uff0c\u53ea\u8981\u8f38\u5165\u95dc\u9375\u5167\u5bb9\uff08\u4f8b\u5982\uff1a\u6a19\u984c\u3001\u50f9\u683c\u3001FAQ\uff09\uff0c\u5c31\u53ef\u4ee5\u5373\u6642\u751f\u6210 JSON-LD \u7d50\u69cb\u5316\u8cc7\u6599\u3002<\/p>\n\n\n\n
<\/span>4. Google Rich Results Test<\/span><\/h3>\n\n\n\n
\u9019\u662f\u4e0a\u7dda\u524d\u5fc5\u6e2c\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u78ba\u8a8d\u6a19\u8a18\u7121\u8aa4\u4e14\u80fd\u88ab Google \u8a8d\u5f97\uff0c\u9a57\u8b49\u4f60\u7684\u7db2\u9801\u662f\u5426\u80fd\u7522\u751f\u300c\u5bcc\u5a92\u9ad4\u7d50\u679c\uff08Rich Snippets\uff09\u300d\u7684\u5b98\u65b9\u5de5\u5177\uff0c\u6703\u986f\u793a\u932f\u8aa4\u8207\u8b66\u544a\uff0c\u53ef\u4ee5\u7c21\u55ae\u7406\u89e3\u70ba\u5be6\u4f5c\u5b8c\u6210\u5f8c\u9032\u884c\u6700\u7d42\u6e2c\u8a66\u3002<\/p>\n\n\n\n
<\/span>\u4e03\u3001\u7d50\u69cb\u5316\u8cc7\u6599\u5e38\u898b\u554f\u984c<\/span><\/h2>\n\n\n\n
<\/span>1. \u975e\u7d50\u69cb\u5316\u8cc7\u6599\u6709\u54ea\u4e9b\uff1f<\/span><\/h3>\n\n\n\n
\u975e\u7d50\u69cb\u5316\u8cc7\u6599\u662f\u6307\u6c92\u6709\u56fa\u5b9a\u6b04\u4f4d\u6216\u8cc7\u6599\u6a21\u578b\u7684\u5167\u5bb9\uff0c\u4f8b\u5982\uff1a\u90e8\u843d\u683c\u6587\u7ae0\u3001\u793e\u7fa4\u8cbc\u6587\u3001\u96fb\u5b50\u90f5\u4ef6\u3001\u5ba2\u6236\u7559\u8a00\u3001\u7dda\u4e0a\u5c0d\u8a71\u7d00\u9304\u7b49\u7b49\uff0c\u9019\u4e9b\u8cc7\u6599\u6bd4\u8f03\u96e3\u7528\u50b3\u7d71\u7684\u7d50\u69cb\u5316\u8cc7\u6599\u4f86\u505a\u6574\u7406\uff0c\u901a\u5e38\u9700\u900f\u904e AI \u6216 NLP \u6280\u8853\u9032\u884c\u8655\u7406\u3002<\/p>\n\n\n\n
<\/span>2. \u7d50\u69cb\u5316\u662f\u4ec0\u9ebc\uff1f<\/span><\/h3>\n\n\n\n
\u7d50\u69cb\u5316\u8cc7\u6599\u662f\u4e00\u7a2e\u7528\u6a19\u6e96\u683c\u5f0f\uff08\u4f8b\u5982\uff1a JSON-LD\uff09\u70ba\u7db2\u9801\u5167\u5bb9\u52a0\u4e0a\u8a9e\u610f\u6a19\u8a18\uff0c\u8b93\u641c\u5c0b\u5f15\u64ce\u66f4\u5bb9\u6613\u7406\u89e3\u7db2\u9801\u7684\u610f\u5716\u8207\u7d50\u69cb\uff0c\u9019\u5c0d\u65bc\u63d0\u5347 SEO \u8868\u73fe\u3001\u51fa\u73fe Rich Snippets\uff08\u7cbe\u9078\u6458\u8981\uff09\u975e\u5e38\u6709\u5e6b\u52a9\u3002<\/p>\n\n\n\n
<\/span>3. \u54ea\u4e9b\u5167\u5bb9\u9069\u5408\u52a0\u4e0a\u7d50\u69cb\u5316\u8cc7\u6599\uff1f<\/span><\/h3>\n\n\n\n
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