SEM \u662f\u6307\u900f\u904e\u4ed8\u8cbb\u5ee3\u544a\u7684\u65b9\u5f0f\u5728\u641c\u5c0b\u5f15\u64ce\u4e0a\u76f4\u63a5\u66dd\u5149\u63a8\u5ee3\u7522\u54c1\u6216\u670d\u52d9\uff0c\u7576\u4f7f\u7528\u8005\u641c\u5c0b\u7279\u5b9a\u95dc\u9375\u5b57\u6642\uff0c\u5ee3\u544a\u6703\u7acb\u5373\u51fa\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u7684\u986f\u773c\u4f4d\u7f6e\uff0c\u512a\u52e2\u5728\u65bc\u53ef\u4ee5\u5feb\u901f\u3001\u5f48\u6027\u9ad8\u4e14\u7cbe\u6e96\u89f8\u53ca\u76ee\u6a19\u5ba2\u7fa4\uff0c\u9069\u5408\u5e0c\u671b\u5728\u77ed\u6642\u9593\u5167\u5feb\u901f\u63d0\u5347\u66dd\u5149\u8207\u5c0e\u5165\u5927\u91cf\u6d41\u91cf\u7684\u884c\u92b7\u6d3b\u52d5\u3002<\/p>\n\n\n\n

\u5e38\u898b\u7528\u9014\u5305\u62ec\uff1a<\/p>\n\n\n\n

\n
1. \u65b0\u54c1\u4e0a\u5e02\u3001\u77ed\u671f\u7279\u6b8a\u4fc3\u92b7\u6d3b\u52d5<\/li>\n<\/ol>\n\n\n\n

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   \n
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      SEM \u56e0\u70ba\u662f\u5373\u6642\u6295\u653e\u5ee3\u544a\uff0c\u5ee3\u544a\u6642\u53ef\u4ee5\u76f4\u63a5\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u7684\u986f\u773c\u8655\u66dd\u5149\uff0c\u5982\u679c\u662f\u8981\u7af6\u722d\u8f03\u71b1\u9580\u7684\u95dc\u9375\u5b57\uff0cSEO \u512a\u5316\u9700\u8981\u4e00\u4e9b\u6642\u9593\uff0c\u800c SEM\u53ef\u4ee5\u5feb\u901f\u6436\u4f54\u7af6\u722d\u6fc0\u70c8\u7684\u95dc\u9375\u5b57\u7248\u4f4d\u3002<\/p>\n\n\n\n

      \n
      1. \u91dd\u5c0d\u7279\u5b9a\u65cf\u7fa4\uff08\u5982\u5730\u5340\u3001\u5e74\u9f61\u3001\u8208\u8da3\uff09\u9032\u884c\u7cbe\u6e96\u5ee3\u544a\u6295\u653e<\/li>\n<\/ol>\n\n\n\n

         SEM \u53ef\u4ee5\u8a2d\u5b9a\u7cbe\u78ba\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u6839\u64da\u5730\u7406\u4f4d\u7f6e\u3001\u5e74\u9f61\u3001\u6027\u5225\u7b49\u7b49\u689d\u4ef6\uff0c\u7cbe\u6e96\u89f8\u53ca\u4f60\u7684\u7406\u60f3\u5ba2\u7fa4\u3002<\/p>\n\n\n\n

         <\/span>3. SEO\u3001SEM \u6bd4\u8f03\u8868<\/span><\/h3>\n\n\n\n

         <\/td>	SEM\uff08\u641c\u5c0b\u5f15\u64ce\u884c\u92b7\uff09<\/td>	SEO\uff08\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff09<\/td><\/tr>
         \u64cd\u4f5c\u65b9\u5f0f<\/td>	\u4ed8\u8cbb\u8cfc\u8cb7\u5ee3\u544a<\/td>	\u512a\u5316\u7db2\u7ad9\u3001\u5167\u5bb9<\/td><\/tr>
         \u54c1\u724c\u66dd\u5149\u6210\u6548<\/td>	\u5feb\u901f\u5927\u91cf\u66dd\u5149<\/td>	\u7a69\u5b9a\u66dd\u5149\u3001\u63d0\u5347\u54c1\u724c\u4fe1\u4efb\u5ea6<\/td><\/tr>
         \u6210\u6548\u901f\u5ea6<\/td>	\u8f03\u5feb\u901f\uff0c\u4ed8\u8cbb\u8a2d\u5b9a\u597d\u5ee3\u544a\u5373\u53ef\u66dd\u5149<\/td>	\u8f03\u6162\uff0c\u8996\u512a\u5316\u96e3\u6613\u5ea6\uff0c\u6709\u53ef\u80fd\u5e7e\u9031 ~ \u5e7e\u500b\u6708<\/td><\/tr>
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\u7684\u8a73\u7d30\u6b65\u9a5f\uff0c\u5354\u52a9\u4f60\u66f4\u6df1\u5165\u4e86\u89e3 \u3002<\/p>\n\n\n\n <\/span>1. \u4e86\u89e3\u54c1\u724c\u7522\u696d\u5b9a\u4f4d\u53ca\u8490\u96c6\u76f8\u95dc\u6578\u64da\u5206\u6790<\/span><\/h3>\n\n\n\n \u5728\u958b\u59cb\u9032\u884c SEM \u7b56\u7565\u4e4b\u524d\uff0c\u9996\u5148\u9700\u8981\u8981\u5165\u4e86\u89e3\u54c1\u724c\u5728\u7522\u696d\u5e02\u5834\u4e2d\u7684\u5b9a\u4f4d\u8207\u76ee\u6a19\u53d7\u773e\u3002\u4f8b\u5982\uff1a\u4f60\u7684\u54c1\u724c\u662f\u5b9a\u4f4d\u65bc\u9ad8\u7aef\u5e02\u5834\u3001\u5e74\u8f15\u65cf\u7fa4\uff0c\u9084\u662f\u5927\u773e\u6d88\u8cbb\u5e02\u5834\u7b49\u7b49\u3002<\/p>\n\n\n\n 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\u64b0\u5beb\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u7684\u5ee3\u544a\u6587\u6848\uff0c\u5ee3\u544a\u6587\u6848\u9700\u8981\u7c21\u6f54\u3001\u6709\u5438\u5f15\u529b\uff0c\u4e26\u4e14\u7b26\u5408\u7528\u6236\u641c\u5c0b\u610f\u5716\u3001\u53ef\u4ee5\u5438\u5f15\u6253\u52d5\u5230\u53d7\u773e\u624d\u80fd\u4fc3\u4f7f\u7528\u6236\u9ede\u64ca\uff0c\u4e3b\u8981\u5305\u542b\u54c1\u724c\u7684\u512a\u52e2\u53ca\u6838\u5fc3\u50f9\u503c\u8207\u884c\u52d5\u547c\u7c72\uff0c\u70ba\u4e86\u63d0\u9ad8\u5be6\u969b\u7684\u8f49\u63db\u7387\uff0c\u53ef\u4ee5\u9032\u884c A\/B \u6e2c\u8a66\uff0c\u6e2c\u8a66\u4e0d\u540c\u7684\u5ee3\u544a\u6587\u6848\u7248\u672c\uff0c\u627e\u51fa\u6700\u5177\u5438\u5f15\u529b\u548c\u6210\u6548\u7684\u5ee3\u544a\u3002<\/p>\n\n\n\n <\/span>4. \u63a7\u5236\u9810\u7b97\u3001\u8a55\u4f30\u6210\u6548<\/span><\/h3>\n\n\n\n \u6839\u64da\u54c1\u724c\u7684\u884c\u92b7\u76ee\u6a19\u3001\u5ee3\u544a\u7684\u7af6\u722d\u7a0b\u5ea6\u53ca\u76ee\u6a19\u53d7\u773e\u78ba\u8a8d\u597d\u5ee3\u544a\u8a2d\u5b9a\u4e4b\u5f8c\u5c31\u662f\u8a2d\u5b9a\u6bcf\u65e5\u6216\u6bcf\u6708\u7684\u5ee3\u544a\u9810\u7b97\u4e86\uff0cSEM \u662f\u4e00\u9805\u57fa\u65bc\u9ede\u64ca\u4ed8\u8cbb\uff08PPC\uff09\u7684\u5ee3\u544a\u5f62\u5f0f\uff0c\u56e0\u6b64\u5c0d\u9810\u7b97\u7684\u63a7\u5236\u76f8\u7576\u91cd\u8981\uff0c\u8a2d\u5b9a\u5ee3\u544a\u9810\u7b97\u4e26\u9032\u884c\u6301\u7e8c\u7684\u76e3\u63a7\uff0c\u53ef\u4ee5\u78ba\u4fdd\u6295\u8cc7\u8207\u56de\u5831\u6210\u6548\u662f\u5426\u76f8\u7b26\uff0c\u4e26\u4e14\u4ee5\u5be6\u969b\u6578\u64da\u8a55\u4f30\u6bcf\u4e00\u7b46\u5ee3\u544a\u652f\u51fa\u7684\u6210\u6548\uff0c\u9069\u6642\u7684\u8abf\u6574\u9810\u7b97\u5206\u914d\u3001\u51fa\u50f9\u7b56\u7565\u53ca\u5ee3\u544a\u7d20\u6750\uff0c\u78ba\u4fdd\u5ee3\u544a\u6548\u76ca\u6700\u5927\u5316\u3002<\/p>\n\n\n\n <\/span>5. \u6301\u7e8c\u8ffd\u8e64\u512a\u5316<\/span><\/h3>\n\n\n\n SEM \u96d6\u7136\u8aaa\u662f\u53ef\u4ee5\u6709\u8f03\u5feb\u901f\u7acb\u5373\u7684\u6210\u6548\uff0c\u4f46\u4ed6\u9084\u662f\u9700\u8981\u4e0d\u65b7\u7684\u6839\u64da\u6578\u64da\u5206\u6790\u4f86\u8abf\u6574\u95dc\u9375\u5b57\u3001\u5ee3\u544a\u6587\u6848\u3001\u51fa\u50f9\u7b56\u7565\u7b49\u7b49\uff0c\u4ee5\u9054\u5230\u6700\u4f73\u7684\u6210\u6548\u3002<\/p>\n\n\n\n <\/span>6. \u642d\u914d SEO \u7d50\u5408\u884c\u92b7<\/span><\/h3>\n\n\n\n SEO \u548c SEM \u662f\u4e92\u88dc\u7684\u884c\u92b7\u7b56\u7565\uff0cSEO \u53ef\u4ee5\u5e6b\u52a9\u63d0\u5347\u7db2\u7ad9\u7684\u81ea\u7136\u6392\u540d\uff0c\u4e26\u5e36\u4f86\u7a69\u5b9a\u7684\u9577\u671f\u6d41\u91cf\uff0c\u800c SEM \u5247\u53ef\u4ee5\u5728\u77ed\u671f\u5167\u5e36\u4f86\u5feb\u901f\u7684\u66dd\u5149\u548c\u8f49\u63db\uff0c\u900f\u904e\u7d50\u5408 SEO \u548c SEM\uff0c\u54c1\u724c\u53ef\u4ee5\u5728\u4fdd\u8b49\u7a69\u5b9a\u6d41\u91cf\u7684\u540c\u6642\uff0c\u53c8\u80fd\u5feb\u901f\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u4f54\u6709\u4e00\u5e2d\u4e4b\u5730\uff0c\u9054\u5230\u66f4\u512a\u7684\u884c\u92b7\u6210\u6548\u3002<\/p>\n\n\n\n <\/span>\u4e94\u3001SEM \u5ee3\u544a\u600e\u9ebc\u505a\uff1f<\/span><\/h2>\n\n\n\n <\/figure>\n\n\n\n \u5728\u6e05\u695a\u7406\u89e3 SEM \u884c\u92b7\u7b56\u7565\u4e4b\u5f8c\uff0c\u63a5\u4e0b\u4f86\u5c31\u53ef\u4ee5\u66f4\u5177\u9ad4\u7684\u4e86\u89e3\u8a72\u5982\u4f55\u8a2d\u5b9a\u4e26\u64cd\u4f5c\u5ee3\u544a\uff0c\u76ee\u524d\u5e02\u5834\u4e0a\u6700\u5e38\u4f7f\u7528\u7684 SEM \u5de5\u5177\u662f Google \u95dc\u9375\u5b57\u5ee3\u544a\uff08Google Ads\uff09\uff0c\u900f\u904e\u6b63\u78ba\u7684\u64cd\u4f5c\u6d41\u7a0b\u8207\u6301\u7e8c\u512a\u5316\uff0c\u80fd\u8b93\u5ee3\u544a\u6295\u8cc7\u56de\u5831\u7387\uff08ROI\uff09\u5927\u5e45\u63d0\u5347\uff0c\u4ee5\u4e0b\u6574\u7406\u51fa\u5be6\u7528\u7684 SEM 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