{"id":34462,"date":"2025-03-14T03:54:31","date_gmt":"2025-03-13T19:54:31","guid":{"rendered":"https:\/\/snddm.com\/?p=34462"},"modified":"2025-05-19T16:45:26","modified_gmt":"2025-05-19T08:45:26","slug":"fb-advertising-costs","status":"publish","type":"post","link":"https:\/\/snddm.com\/fb-advertising-costs\/","title":{"rendered":"FB \u5ee3\u544a\u8cbb\u7528\u600e\u9ebc\u7b97\uff1f\u8a08\u7b97\u3001\u67e5\u8a62\u65b9\u5f0f\u4e00\u6b21\u770b\uff0c\u907f\u514d FB \u5ee3\u544a\u4e82\u6536\u8cbb"},"content":{"rendered":"\n

Facebook\u5ee3\u544a\u5df2\u6210\u70ba\u4f01\u696d\u884c\u92b7\u7684\u91cd\u8981\u5de5\u5177\uff0c\u900f\u904e\u7cbe\u6e96\u7684\u53d7\u773e\u5b9a\u4f4d\uff0c\u80fd\u6709\u6548\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u92b7\u552e\u696d\u7e3e\u3002\u7136\u800c\uff0c\u5728\u6295\u5165\u5ee3\u544a\u524d\uff0c\u4e86\u89e3\u300cFB\u5ee3\u544a\u8cbb\u7528\u300d\u7684\u8a08\u7b97\u65b9\u5f0f\u3001\u6536\u8cbb\u6a21\u5f0f\uff0c\u4ee5\u53ca\u5982\u4f55\u67e5\u8a62\u76f8\u95dc\u8cbb\u7528\uff0c\u5c0d\u65bc\u5236\u5b9a\u884c\u92b7\u9810\u7b97\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n

\n

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\u6587\u7ae0\u76ee\u9304<\/p>\n Toggle<\/span>

\u4e00\u3001FB \u5ee3\u544a\u8cbb\u7528\u8a08\u7b97\u65b9\u5f0f<\/a>

\u4e8c\u3001\u5f71\u97ff FB \u5ee3\u544a\u8cbb\u7528\u7684\u56e0\u7d20<\/a>

\u4e09\u3001FB \u5ee3\u544a\u6536\u8cbb\u65b9\u5f0f<\/a>

\u516d\u3001\u5982\u4f55\u512a\u5316 FB \u5ee3\u544a\u8cbb\u7528<\/a>

\u4e03\u3001FB \u5ee3\u544a\u5e38\u898b\u554f\u984c<\/a>

\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/a><\/li><\/ul><\/nav><\/div>\n

<\/span>\u4e00\u3001FB \u5ee3\u544a\u8cbb\u7528\u8a08\u7b97\u65b9\u5f0f<\/span><\/h2>\n\n\n\n
Facebook \u5ee3\u544a\u7684\u8a08\u8cbb\u65b9\u5f0f\u4e3b\u8981\u4ee5\u66dd\u5149\uff08CPM\uff09\u8a08\u50f9<\/strong>\uff0c\u4f46\u5ee3\u544a\u4e3b\u53ef\u4ee5\u6839\u64da\u4e0d\u540c\u7684\u884c\u92b7\u76ee\u6a19\u4f86\u8a08\u7b97\u5be6\u969b\u7684\u9ede\u64ca\uff08CPC\uff09\u3001\u8f49\u63db\uff08CPA\uff09\u3001\u8868\u55ae\uff08CPL\uff09\u6216\u4e0b\u8f09\uff08CPI\uff09\u6210\u672c\u3002<\/p>\n\n\n\n
<\/span>1. \u7af6\u50f9\u8cfc\u8cb7\uff08Auction Buying\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
Facebook \u900f\u904e\u5373\u6642\u7af6\u50f9\u6a5f\u5236<\/strong>\uff0c\u6c7a\u5b9a\u5ee3\u544a\u7684\u66dd\u5149\u6210\u672c\uff0c\u5ee3\u544a\u4e3b\u7684\u51fa\u50f9\u3001\u53d7\u773e\u7af6\u722d\u5ea6\u53ca\u5ee3\u544a\u54c1\u8cea\u6703\u5f71\u97ff\u6700\u7d42\u8cbb\u7528\u3002<\/li>\n\n\n\n
\u8a08\u8cbb\u6a21\u5f0f\uff1a<\/strong> \u4ee5 CPM\uff08\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09<\/strong> \u70ba\u57fa\u790e\uff0c\u518d\u63a8\u7b97\u51fa CPC\u3001CPA\u3001CPL \u7b49\u7b49\u3002<\/strong><\/li>\n\n\n\n
\u9069\u7528\u60c5\u5883\uff1a<\/strong> \u96fb\u5546\u3001\u61c9\u7528\u4e0b\u8f09\u3001\u6d3b\u52d5\u63a8\u5ee3\u7b49\u9700\u8981\u5373\u6642\u512a\u5316\u6210\u6548\u7684\u5ee3\u544a\u4e3b\u3002<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u9810\u5b9a\u8cfc\u8cb7\uff08Reach & Frequency Buying\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u9069\u5408\u5e0c\u671b\u7372\u5f97\u7a69\u5b9a\u66dd\u5149\u7684\u54c1\u724c\u5ee3\u544a\u4e3b<\/strong>\uff0c\u5ee3\u544a\u4e3b\u53ef\u4ee5\u9810\u5148\u9078\u64c7\u53d7\u773e\u8207\u66dd\u5149\u983b\u7387\uff0c\u907f\u514d\u7af6\u50f9\u6ce2\u52d5\u3002<\/li>\n\n\n\n
\u8a08\u8cbb\u6a21\u5f0f\uff1a<\/strong> \u76f4\u63a5\u4ee5\u56fa\u5b9a CPM\uff08\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09<\/strong> \u8a08\u7b97\uff0c\u78ba\u4fdd\u5ee3\u544a\u5728\u7279\u5b9a\u671f\u9593\u5167\u7a69\u5b9a\u89f8\u53ca\u53d7\u773e\u3002<\/li>\n\n\n\n
\u9069\u7528\u60c5\u5883\uff1a<\/strong> \u54c1\u724c\u5f62\u8c61\u5ee3\u544a\u3001\u9577\u671f\u884c\u92b7\u6d3b\u52d5\u3001\u5927\u578b\u4f01\u696d\u884c\u92b7\u7b56\u7565\u3002<\/li>\n<\/ul>\n\n\n\n
<\/span>\u4e8c\u3001\u5f71\u97ff FB \u5ee3\u544a\u8cbb\u7528\u7684\u56e0\u7d20<\/span><\/h2>\n\n\n\n
FB \u5ee3\u544a\u7684\u8cbb\u7528\u6703\u53d7\u5230\u591a\u7a2e\u56e0\u7d20\u5f71\u97ff\uff0c\u9019\u4e9b\u56e0\u7d20\u6c7a\u5b9a\u4e86\u5ee3\u544a\u5728\u7af6\u50f9\u7cfb\u7d71\u4e2d\u7684\u8868\u73fe\uff0c\u9032\u800c\u5f71\u97ff\u9ede\u64ca\u6210\u672c\uff08CPC\uff09\u3001\u5343\u6b21\u66dd\u5149\u6210\u672c\uff08CPM\uff09\u3001\u8f49\u63db\u6210\u672c\uff08CPA\uff09\u7b49\u6307\u6a19\u3002\u4e0d\u540c\u7522\u696d\u3001\u4e0d\u540c\u5ee3\u544a\u76ee\u6a19\u3001\u4e0d\u540c\u7684\u6295\u653e\u7b56\u7565\uff0c\u6700\u7d42\u7684\u5ee3\u544a\u8cbb\u7528\u53ef\u80fd\u6709\u5f88\u5927\u7684\u5dee\u7570\u3002<\/p>\n\n\n\n
<\/span>1. \u7af6\u722d\u7a0b\u5ea6<\/span><\/h3>\n\n\n\n
Facebook \u5ee3\u544a\u63a1\u7528\u7af6\u50f9\u6a5f\u5236\uff0c\u7576\u591a\u500b\u5ee3\u544a\u4e3b\u540c\u6642\u7af6\u722d\u76f8\u540c\u7684\u53d7\u773e\u6642\uff0c\u7af6\u50f9\u58d3\u529b\u6703\u63a8\u9ad8\u5ee3\u544a\u6210\u672c\u3002\u56e0\u6b64\uff0c\u9ad8\u7af6\u722d\u5ea6\u7522\u696d\u5982 \u91d1\u878d\u3001\u96fb\u5546\u3001\u4fdd\u96aa\u3001\u623f\u5730\u7522\u3001\u6559\u80b2<\/strong>\uff0c\u5ee3\u544a\u8cbb\u7528\u901a\u5e38\u6bd4\u5176\u4ed6\u884c\u696d\u4f86\u5f97\u9ad8\u3002<\/p>\n\n\n\n
\u5f71\u97ff\u5ee3\u544a\u7af6\u722d\u5ea6\u7684\u56e0\u7d20<\/strong>\uff1a<\/p>\n\n\n\n
\n
\u7522\u696d\u985e\u5225\uff08\u4f8b\u5982\u96fb\u5546\u8207\u623f\u5730\u7522\u5ee3\u544a\u7af6\u722d\u6fc0\u70c8\uff0c\u8cbb\u7528\u901a\u5e38\u8f03\u9ad8\uff09<\/li>\n\n\n\n
\u53d7\u773e\u9700\u6c42\uff08\u71b1\u9580\u8208\u8da3\u3001\u71b1\u9580\u5730\u5340\u7684\u53d7\u773e\u8f03\u96e3\u722d\u53d6\uff09<\/li>\n\n\n\n
\u5ee3\u544a\u5b63\u7bc0\u6027\uff08\u5982\u96d9 11\u3001\u9ed1\u8272\u661f\u671f\u4e94\uff0c\u7af6\u50f9\u6210\u672c\u53ef\u80fd\u7ffb\u500d\uff09<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u53d7\u773e\u8a2d\u5b9a<\/span><\/h3>\n\n\n\n
FB \u5ee3\u544a\u53ef\u4f9d\u7167 \u5e74\u9f61\u3001\u6027\u5225\u3001\u8208\u8da3\u3001\u884c\u70ba\u3001\u5730\u57df<\/strong> \u4f86\u7be9\u9078\u76ee\u6a19\u53d7\u773e\uff0c\u4e0d\u540c\u7684\u53d7\u773e\u8a2d\u5b9a\u6703\u5f71\u97ff\u5ee3\u544a\u8cbb\u7528\u3002<\/p>\n\n\n\n
\n
\u7bc4\u570d\u592a\u5ee3 \u2192 \u9ede\u64ca\u7387\u4f4e\uff0c\u6d6a\u8cbb\u9810\u7b97<\/strong><\/li>\n\n\n\n
\u7bc4\u570d\u592a\u5c0f \u2192 \u7af6\u50f9\u6210\u672c\u9ad8\uff0c\u5c0e\u81f4 CPC \u63d0\u9ad8<\/strong><\/li>\n\n\n\n
\u91dd\u5c0d\u7279\u5b9a\u8208\u8da3\u65cf\u7fa4 \u2192 \u5ee3\u544a\u66f4\u6709\u5438\u5f15\u529b\uff0c\u63d0\u5347\u8f49\u63db\u7387<\/strong><\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u5ee3\u544a\u54c1\u8cea\uff08Ad Relevance Score\uff09<\/span><\/h3>\n\n\n\n
Facebook \u6703\u6839\u64da \u5ee3\u544a\u5167\u5bb9\u3001\u4e92\u52d5\u7387\u3001\u53d7\u773e\u56de\u994b<\/strong>\uff0c\u8a55\u4f30\u5ee3\u544a\u7684\u300c\u54c1\u8cea\u5206\u6578\u300d\u3002\u54c1\u8cea\u8d8a\u9ad8\u7684\u5ee3\u544a\uff0cFacebook \u6703\u964d\u4f4e\u5176\u66dd\u5149\u6210\u672c\uff0c\u8b93\u5ee3\u544a\u80fd\u4ee5\u8f03\u4f4e\u7684 CPM \u6216 CPC \u6295\u653e\u3002<\/p>\n\n\n\n
\u5f71\u97ff\u5ee3\u544a\u54c1\u8cea\u7684\u56e0\u7d20<\/strong>\uff1a<\/p>\n\n\n\n
\n
\u5ee3\u544a\u9ede\u64ca\u7387\uff08CTR\uff09\uff1a\u9ad8\u9ede\u64ca\u7387\u4ee3\u8868\u5ee3\u544a\u5438\u5f15\u4eba\uff0c\u6709\u52a9\u65bc\u964d\u4f4e CPC<\/li>\n\n\n\n
\u8ca0\u9762\u56de\u994b\uff1a\u5982\u679c\u7528\u6236\u9078\u64c7\u300c\u96b1\u85cf\u5ee3\u544a\u300d\uff0cFacebook \u6703\u964d\u4f4e\u5ee3\u544a\u6392\u540d<\/li>\n\n\n\n
\u4e92\u52d5\u7387\uff1a\u7559\u8a00\u3001\u5206\u4eab\u3001\u6309\u8b9a\u7b49\u4e92\u52d5\u9ad8\uff0c\u4ee3\u8868\u5ee3\u544a\u5167\u5bb9\u5c0d\u53d7\u773e\u6709\u50f9\u503c<\/li>\n<\/ul>\n\n\n\n
<\/span>4. \u5ee3\u544a\u76ee\u6a19<\/span><\/h3>\n\n\n\n
\u4e0d\u540c\u7684\u5ee3\u544a\u76ee\u6a19\u6703\u5f71\u97ff\u5ee3\u544a\u8cbb\u7528\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n
\n
\u54c1\u724c\u66dd\u5149\u6210\u672c<\/strong>\uff08CPM\uff09\uff1a\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u8cbb\u7528\u8f03\u4f4e\u3002<\/li>\n\n\n\n
\u6d41\u91cf\u5c0e\u5411\u6210\u672c<\/strong>\uff08CPC\uff09\uff1a\u5c0e\u5165\u7db2\u7ad9\u6d41\u91cf\uff0c\u8cbb\u7528\u4e2d\u7b49\u3002<\/li>\n\n\n\n
\u6f5b\u5728\u5ba2\u6236\u958b\u767c\u6210\u672c<\/strong>\uff08CPL\uff09\uff1a\u5728 FB \u88e1\u5b8c\u6210\u8868\u55ae\u63d0\u4ea4\uff0c\u4e0d\u540c\u7522\u696d\u8cbb\u7528\u843d\u5dee\u8f03\u5927\u3002<\/li>\n\n\n\n
\u8f49\u63db\u5c0e\u5411\u6210\u672c<\/strong>\uff08CPA\uff09\uff1a\u5c0e\u5411\u5b98\u7db2\u4fc3\u9032\u8cfc\u8cb7\u6216\u586b\u5beb\u8868\u55ae\uff0c\u901a\u5e38\u8cbb\u7528\u8f03\u9ad8\u3002<\/li>\n\n\n\n
\u61c9\u7528\u7a0b\u5f0f\u4e0b\u8f09\u6210\u672c<\/strong>\uff08CPI\uff09\uff1a\u63a8\u5ee3 APP \u4e0b\u8f09\uff0c\u8cbb\u7528\u53d7\u5e02\u5834\u5f71\u97ff\u8f03\u5927\u3002<\/li>\n<\/ul>\n\n\n\n
<\/span>5. \u5ee3\u544a\u7d20\u6750\uff08Creative & Ad Format\uff09<\/span><\/h3>\n\n\n\n
FB \u5ee3\u544a\u7684 \u5716\u7247\u3001\u5f71\u7247\u3001\u6587\u6848<\/strong> \u6703\u76f4\u63a5\u5f71\u97ff\u5ee3\u544a\u7684\u9ede\u64ca\u7387\uff08CTR\uff09\uff0c\u9032\u800c\u5f71\u97ff CPC \u548c CPA \u6210\u672c\u3002<\/p>\n\n\n\n
\u5e38\u898b\u5f71\u97ff\u5ee3\u544a\u6210\u672c\u7684\u56e0\u7d20<\/strong>\uff1a<\/p>\n\n\n\n
\n
\u5716\u7247\u89e3\u6790\u5ea6\u4f4e\u3001\u904e\u5ea6\u6587\u5b57\u5316 \u2192 \u9ede\u64ca\u7387\u4e0b\u964d\uff0cCPC \u589e\u52a0<\/strong><\/li>\n\n\n\n
\u52d5\u614b\u5f71\u7247\u5ee3\u544a \u2192 \u66f4\u80fd\u5438\u5f15\u53d7\u773e\uff0c\u63d0\u9ad8\u4e92\u52d5\u7387<\/strong><\/li>\n\n\n\n
\u5438\u775b\u6a19\u984c + CTA\uff08\u884c\u52d5\u547c\u7c72\uff09\u2192 \u63d0\u9ad8\u8f49\u63db\u7387\uff0c\u964d\u4f4e CPA<\/strong><\/li>\n<\/ul>\n\n\n\n
<\/span>6. \u5ee3\u544a\u51fa\u50f9\uff08Bidding Strategy\uff09<\/span><\/h3>\n\n\n\n
Facebook \u63d0\u4f9b\u591a\u7a2e\u51fa\u50f9\u6a21\u5f0f\uff0c\u5ee3\u544a\u4e3b\u53ef\u4ee5\u9078\u64c7 \u6700\u4f4e\u6210\u672c\u3001\u81ea\u52d5\u51fa\u50f9\u3001\u624b\u52d5\u51fa\u50f9<\/strong> \u4f86\u63a7\u5236\u9810\u7b97\u3002\u4f46\u51fa\u50f9\u904e\u4f4e\uff0c\u53ef\u80fd\u5c0e\u81f4\u5ee3\u544a\u7121\u6cd5\u7372\u5f97\u8db3\u5920\u66dd\u5149\u3002<\/p>\n\n\n\n
\u5e38\u898b\u51fa\u50f9\u6a21\u5f0f<\/strong>\uff1a<\/p>\n\n\n\n
\n
\u6700\u4f4e\u6210\u672c\uff08Lowest Cost\uff09<\/strong>\uff1aFacebook \u81ea\u52d5\u8abf\u6574\u51fa\u50f9\uff0c\u78ba\u4fdd\u6700\u4fbf\u5b9c\u7684\u8f49\u63db\u6210\u672c<\/li>\n\n\n\n
\u6700\u9ad8\u51fa\u50f9\uff08Highest Bid\uff09<\/strong>\uff1a\u9069\u5408\u9ad8\u7af6\u722d\u5e02\u5834\uff0c\u4f46\u5bb9\u6613\u9020\u6210\u904e\u9ad8\u6210\u672c<\/li>\n\n\n\n
\u624b\u52d5\u51fa\u50f9\uff08Manual Bidding\uff09<\/strong>\uff1a\u5ee3\u544a\u4e3b\u81ea\u884c\u8a2d\u5b9a\u55ae\u6b21\u8f49\u63db\u6700\u9ad8\u9858\u610f\u652f\u4ed8\u7684\u91d1\u984d<\/li>\n<\/ol>\n\n\n\n
<\/span>\u4e09\u3001FB \u5ee3\u544a\u6536\u8cbb\u65b9\u5f0f<\/span><\/h2>\n\n\n\n
$\"FB$ <\/figure>\n\n\n\n
<\/span>1. \u9054\u5230\u4ed8\u6b3e\u9580\u6abb\u6642\u6536\u8cbb<\/span><\/h3>\n\n\n\n
\u7576\u5ee3\u544a\u8cbb\u7528\u7d2f\u7a4d\u9054\u5230 Facebook \u7cfb\u7d71\u8a2d\u5b9a\u7684\u4ed8\u6b3e\u9580\u6abb\u6642\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u5f9e\u60a8\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff08\u5982\u4fe1\u7528\u5361\u6216 PayPal\uff09\u4e2d\u6263\u6b3e\u3002\u4ed8\u6b3e\u9580\u6abb\u6703\u6839\u64da\u5ee3\u544a\u5e33\u6236\u7684\u6b77\u53f2\u6d88\u8cbb\u7d00\u9304\u52d5\u614b\u8abf\u6574\uff0c\u525b\u958b\u59cb\u6295\u653e\u6642\u9580\u6abb\u8f03\u4f4e\uff0c\u7576\u5e33\u6236\u4fe1\u8b7d\u63d0\u5347\u5f8c\uff0c\u9580\u6abb\u53ef\u80fd\u6703\u9010\u6b65\u63d0\u9ad8\u3002<\/p>\n\n\n\n
\u5e38\u898b\u7684\u4ed8\u6b3e\u9580\u6abb\u7bc4\u570d\uff1a<\/strong><\/p>\n\n\n\n
\n
\u65b0\u5e33\u6236\uff1aNT$300\uff5eNT$600<\/li>\n\n\n\n
\u7a69\u5b9a\u5e33\u6236\uff1aNT$1,500\uff5eNT$3,000<\/li>\n\n\n\n
\u9ad8\u6d88\u8cbb\u5e33\u6236\uff1aNT$10,000 \u4ee5\u4e0a<\/li>\n<\/ul>\n\n\n\n
\u60a8\u53ef\u4ee5\u5728\u300c\u5e33\u55ae\u300d\u9801\u9762\u67e5\u770b\u76ee\u524d\u7684\u4ed8\u6b3e\u9580\u6abb\u3002<\/p>\n\n\n\n
<\/span>2. \u6bcf\u6708\u5b9a\u671f\u6536\u8cbb<\/span><\/h3>\n\n\n\n
\u5982\u679c\u5728\u4e00\u500b\u8a08\u8cbb\u9031\u671f\u5167\uff0c\u5ee3\u544a\u6d88\u8cbb\u672a\u9054\u4ed8\u6b3e\u9580\u6abb\uff0cFacebook \u6703\u5728\u6bcf\u500b\u6708\u7684\u7d50\u7b97\u65e5\u671f\u81ea\u52d5\u6263\u6b3e\uff0c\u4ee5\u78ba\u4fdd\u5e33\u55ae\u7d50\u7b97\u6b63\u5e38\u9032\u884c\u3002\u901a\u5e38\uff0c\u7d50\u7b97\u65e5\u671f\u70ba\u6bcf\u6708\u56fa\u5b9a\u7684\u4e00\u5929\uff0c\u4f8b\u5982\u6bcf\u6708 1 \u65e5\u6216 15 \u65e5\uff0c\u5177\u9ad4\u65e5\u671f\u53ef\u5728\u300c\u5e33\u55ae\u300d\u9801\u9762\u67e5\u770b\u4e26\u78ba\u8a8d\u3002<\/p>\n\n\n\n
<\/span>3. \u53ef\u80fd\u767c\u751f\u7684\u984d\u5916\u8cbb\u7528<\/span><\/h3>\n\n\n\n
\n
\u5ee3\u544a\u9810\u7b97\u8abf\u6574\u5f71\u97ff\u4ed8\u6b3e\u983b\u7387<\/strong>\uff1a\u5982\u679c\u60a8\u81e8\u6642\u589e\u52a0\u5ee3\u544a\u9810\u7b97\uff0c\u53ef\u80fd\u6703\u66f4\u5feb\u9054\u5230\u4ed8\u6b3e\u9580\u6abb\uff0c\u5c0e\u81f4 Facebook \u983b\u7e41\u6263\u6b3e\u3002<\/li>\n\n\n\n
\u591a\u7b46\u5c0f\u984d\u6263\u6b3e<\/strong>\uff1a\u7cfb\u7d71\u53ef\u80fd\u6703\u62c6\u5206\u6263\u6b3e\uff0c\u800c\u4e0d\u662f\u4e00\u6b21\u6027\u6263\u9664\u6574\u7b46\u8cbb\u7528\uff0c\u9019\u53ef\u80fd\u6703\u8b93\u5e33\u55ae\u986f\u793a\u591a\u7b46\u4ed8\u6b3e\u8a18\u9304\u3002<\/li>\n\n\n\n
\u8ca8\u5e63\u8207\u7a05\u8cbb<\/strong>\uff1a\u5982\u679c\u60a8\u7684\u5ee3\u544a\u5e33\u6236\u5c6c\u65bc\u53f0\u7063\u5730\u5340\uff0cFacebook \u6703\u52a0\u6536 5% \u71df\u696d\u7a05\uff08VAT\uff09\uff0c\u8acb\u5728\u9810\u7b97\u898f\u5283\u6642\u8003\u91cf\u9019\u500b\u984d\u5916\u8cbb\u7528\u3002<\/li>\n<\/ul>\n\n\n\n
\u60a8\u53ef\u4ee5\u96a8\u6642\u5728 \u5ee3\u544a\u7ba1\u7406\u54e1 > \u5e33\u55ae<\/strong> \u4e2d\u67e5\u770b\u5ee3\u544a\u8cbb\u7528\u8207\u4ed8\u6b3e\u7d00\u9304\uff0c\u78ba\u4fdd\u5e33\u52d9\u900f\u660e\uff0c\u907f\u514d\u300cFB \u5ee3\u544a\u4e82\u6536\u8cbb\u300d\u7684\u554f\u984c\u3002<\/p>\n\n\n\n
<\/span>\u56db\u3001\u5982\u4f55\u67e5\u8a62 FB \u5ee3\u544a\u8cbb\u7528<\/span><\/h2>\n\n\n\n
\u8981\u67e5\u8a62\u60a8\u7684Facebook\u5ee3\u544a\u8cbb\u7528\uff0c\u8acb\u6309\u7167\u4ee5\u4e0b\u6b65\u9a5f\uff1a<\/p>\n\n\n\n
\n
\u524d\u5f80\u5ee3\u544a\u7ba1\u7406\u54e1\u7684\u300c\u5e33\u55ae\u300d\u90e8\u5206\u3002<\/li>\n\n\n\n
\u9ede\u64ca\u4ea4\u6613\u6e05\u55ae\u4e2d\u7684\u65e5\u671f\u4e0b\u62c9\u5f0f\u529f\u80fd\u8868\uff0c\u9078\u64c7\u60a8\u60f3\u67e5\u770b\u8cbb\u7528\u7684\u65e5\u671f\u7bc4\u570d\u3002<\/li>\n\n\n\n
\u9ede\u64ca\u60f3\u8981\u4e86\u89e3\u8a73\u7d30\u8cc7\u8a0a\u7684\u8a72\u7b46\u6536\u8cbb\u7684\u4ea4\u6613\u7de8\u865f\u3002<\/li>\n<\/ol>\n\n\n\n
\u900f\u904e\u4e0a\u8ff0\u6b65\u9a5f\uff0c\u60a8\u53ef\u4ee5\u6e05\u6670\u5730\u67e5\u770b\u6bcf\u7b46\u5ee3\u544a\u8cbb\u7528\u7684\u8a73\u7d30\u8cc7\u8a0a\uff0c\u907f\u514d\u51fa\u73fe\u300cFB \u5ee3\u544a\u4e82\u6536\u8cbb\u300d\u7684\u60c5\u6cc1\u3002<\/p>\n\n\n\n
<\/span>\u4e94\u3001\u5408\u7406\u7684\u5e73\u5747 CPC\u3001CPM\u3001CPL\u3001CPA \u8cbb\u7528<\/span><\/h2>\n\n\n\n
\u6839\u64da\u904e\u5f80\u5be6\u64cd\u6848\u4f8b\u8a55\u4f30\uff0cFacebook \u5ee3\u544a\u8cbb\u7528\u5e73\u5747\u5982\u4e0b\uff1a<\/p>\n\n\n\n
\n
\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff08CPM\uff09<\/strong>\uff1a\u7d04\u70ba $25~$30 \u5143\u3002<\/li>\n\n\n\n
\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff08CPC\uff09<\/strong>\uff1a\u7d04\u70ba $3~$5 \u5143\u3002<\/li>\n\n\n\n
\u6bcf\u6b21\u6f5b\u5728\u5ba2\u6236\u6210\u672c\uff08CPL\uff09<\/strong>\uff1a\u7d04\u70ba $800~$1,200 \u5143\u3002<\/li>\n\n\n\n
\u6bcf\u6b21\u884c\u52d5\u6210\u672c\uff08CPA\uff09<\/strong>\uff1a\u7d04\u70ba $300~$1,500 \u5143\u3002<\/li>\n\n\n\n
\u6bcf\u6b21\u4e0b\u8f09\u6210\u672c\uff08CPI\uff09\uff1a<\/strong>\u7d04\u70ba $250~$600 \u5143\u3002<\/li>\n<\/ul>\n\n\n\n
FB \u5ee3\u544a\u8cbb\u7528<\/td> CPM\uff08\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09<\/td> CPC\uff08\u55ae\u6b21\u9ede\u64ca\u6210\u672c\uff09<\/td> CPL\uff08\u6bcf\u6b21\u6f5b\u5728\u5ba2\u6236\uff09<\/td> CPA\uff08\u6bcf\u6b21\u8f49\u63db\uff09<\/td> CPI\uff08\u6bcf\u6b21\u4e0b\u8f09\uff09<\/td><\/tr>
\u82f1\u6587\u5168\u540d<\/td> Cost Per Mille<\/td> Cost Per Click<\/td> Cost Per Lead<\/td> Cost Per Action<\/td> Cost Per Install<\/td><\/tr>
\u8a08\u8cbb\u6a21\u5f0f<\/td> \u76f4\u63a5\u6309\u66dd\u5149\u6578\u6536\u8cbb<\/td> \u4ee5\u66dd\u5149\u8a08\u8cbb\uff0c\u518d\u63a8\u7b97\u9ede\u64ca\u6210\u672c<\/td> \u4ee5\u66dd\u5149\u8a08\u8cbb\uff0c\u518d\u63a8\u7b97\u6f5b\u5728\u5ba2\u6236\u6210\u672c<\/td> \u4ee5\u66dd\u5149\u8a08\u8cbb\uff0c\u518d\u63a8\u7b97\u8f49\u63db\u6210\u672c<\/td> \u4ee5\u66dd\u5149\u8a08\u8cbb\uff0c\u518d\u63a8\u7b97\u4e0b\u8f09\u6210\u672c<\/td><\/tr>
\u8a08\u7b97\u516c\u5f0f<\/td> \u7e3d\u8cbb\u7528 \u00f7 \u9ede\u64ca\u6b21\u6578<\/td> (\u7e3d\u8cbb\u7528 \u00f7 \u66dd\u5149\u6b21\u6578) \u00d7 1000<\/td> \u7e3d\u8cbb\u7528 \u00f7 \u7372\u5f97\u7684\u6f5b\u5728\u5ba2\u6236\u6578<\/td> \u7e3d\u8cbb\u7528 \u00f7 \u5b8c\u6210\u76ee\u6a19\u884c\u52d5\u6b21\u6578<\/td> \u7e3d\u8cbb\u7528 \u00f7 \u61c9\u7528\u4e0b\u8f09\u6b21\u6578<\/td><\/tr>
\u5e73\u5747\u8cbb\u7528 (NTD)<\/td> $25~$30<\/td> $3~$5<\/td> $800~$1,200<\/td> $300~$1,500<\/td> $250~$600<\/td><\/tr>
\u4e3b\u8981\u5f71\u97ff\u56e0\u7d20<\/td> \u53d7\u773e\u7cbe\u6e96\u5ea6\u3001\u5ee3\u544a\u7d20\u6750\u3001\u7af6\u722d\u7a0b\u5ea6<\/td> \u5ee3\u544a\u7d20\u6750\u3001\u53d7\u773e\u7cbe\u6e96\u5ea6\u3001\u7af6\u722d\u7a0b\u5ea6<\/td> \u5ee3\u544a\u7d20\u6750\u3001\u53d7\u773e\u7cbe\u6e96\u5ea6\u3001\u884c\u92b7\u6f0f\u6597\u512a\u5316<\/td> \u5ee3\u544a\u7d20\u6750\u3001\u7522\u54c1\u50f9\u683c\u3001\u7db2\u9801\u8f49\u63db\u7387<\/td> \u5ee3\u544a\u7d20\u6750\u3001\u53d7\u773e\u5e02\u5834\u3001\u4e0b\u8f09\u8f49\u63db\u7387<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\u8acb\u6ce8\u610f\uff0c\u4ee5\u4e0a\u6578\u64da\u50c5\u4f9b\u53c3\u8003\uff0c\u5be6\u969b\u8cbb\u7528\u6703\u56e0\u884c\u696d\u3001\u76ee\u6a19\u53d7\u773e\u3001\u5ee3\u544a\u5167\u5bb9\u548c\u7af6\u722d\u7a0b\u5ea6\u7b49\u56e0\u7d20\u800c\u7570\u3002<\/p>\n\n\n\n
<\/span>\u516d\u3001\u5982\u4f55\u512a\u5316 FB \u5ee3\u544a\u8cbb\u7528<\/span><\/h2>\n\n\n\n
$\"\u5982\u4f55\u512a\u5316$ <\/figure>\n\n\n\n
<\/span>1. \u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u53d7\u773e<\/strong><\/span><\/h3>\n\n\n\n
\n
\u4f7f\u7528 Facebook \u53d7\u773e\u5de5\u5177<\/strong>\n
\n
\u81ea\u8a02\u53d7\u773e\uff08Custom Audience\uff09\uff1a\u5229\u7528\u7db2\u7ad9\u8a2a\u5ba2\u3001\u8cfc\u8cb7\u904e\u7684\u5ba2\u6236\u3001\u96fb\u5b50\u90f5\u4ef6\u540d\u55ae\u4f86\u6295\u653e\u518d\u884c\u92b7\u5ee3\u544a\u3002<\/li>\n\n\n\n
\u76f8\u4f3c\u53d7\u773e\uff08Lookalike Audience\uff09\uff1a\u6839\u64da\u9ad8\u50f9\u503c\u5ba2\u6236\u5efa\u7acb\u985e\u4f3c\u65cf\u7fa4\uff0c\u63d0\u5347\u8f49\u63db\u7387\u3002<\/li>\n\n\n\n
\u53d7\u773e\u7d30\u5206\uff08Audience Segmentation\uff09\uff1a\u91dd\u5c0d\u5e74\u9f61\u3001\u8208\u8da3\u3001\u884c\u70ba\u7b49\u9032\u884c\u66f4\u7d30\u7dfb\u7684\u7be9\u9078\u3002
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
\u6392\u9664\u7121\u6548\u53d7\u773e<\/strong>\n
\n
\u79fb\u9664\u5df2\u8f49\u63db\u7684\u53d7\u773e\uff0c\u907f\u514d\u91cd\u8907\u66dd\u5149\u9020\u6210\u6d6a\u8cbb\u3002<\/li>\n\n\n\n
\u904e\u6ffe\u7121\u6548\u7684\u8208\u8da3\u6216\u4f4e\u50f9\u503c\u7528\u6236\uff08\u5982\u9ede\u64ca\u7387\u9ad8\u4f46\u7121\u8f49\u63db\u7684\u65cf\u7fa4\uff09\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u512a\u5316\u5ee3\u544a\u5275\u610f<\/strong><\/span><\/h3>\n\n\n\n
\n
\u6e2c\u8a66\u4e0d\u540c\u7248\u672c\u7684\u7d20\u6750<\/strong>\n
\n
A\/B \u6e2c\u8a66\u4e0d\u540c\u7684\u5716\u7247\u3001\u5f71\u7247\u3001\u6587\u6848\uff0c\u627e\u51fa\u6700\u4f73\u7d44\u5408\u3002<\/li>\n\n\n\n
\u4f7f\u7528\u52d5\u614b\u5ee3\u544a\uff08Dynamic Creative Ads\uff09\uff0c\u8b93 Facebook \u81ea\u52d5\u512a\u5316\u4e0d\u540c\u7684\u5ee3\u544a\u5143\u7d20\u3002
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
\u63d0\u9ad8\u5438\u5f15\u529b<\/strong>\n
\n
\u8996\u89ba\u7d20\u6750\u8981\u6293\u773c\u7403\uff0c\u4f8b\u5982\uff1a\u5c0d\u6bd4\u8272\u3001\u5f37\u70c8 CTA\uff08Call-to-Action\uff09\u3002<\/li>\n\n\n\n
\u5ee3\u544a\u6587\u6848\u8981\u7c21\u55ae\u76f4\u63a5\uff0c\u6e05\u695a\u544a\u8a34\u7528\u6236\u70ba\u4f55\u8981\u9ede\u64ca\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u512a\u5316\u51fa\u50f9\u8207\u9810\u7b97<\/strong><\/span><\/h3>\n\n\n\n
\n
\u4f7f\u7528\u6700\u4f73\u7684\u7af6\u50f9\u7b56\u7565<\/strong>\n
\n
\u82e5\u76ee\u6a19\u662f\u7372\u53d6\u8f49\u63db\uff0c\u53ef\u4f7f\u7528\u300c\u6700\u4f4e\u6210\u672c\uff08Lowest Cost\uff09\u300d\u51fa\u50f9\u6a21\u5f0f\u3002<\/li>\n\n\n\n
\u82e5\u6709\u56fa\u5b9a\u8f49\u63db\u6210\u672c\u9810\u7b97\uff0c\u53ef\u9078\u64c7\u300c\u6700\u9ad8\u6210\u672c\uff08Cost Cap\uff09\u300d\u4f86\u63a7\u5236\u55ae\u6b21\u8f49\u63db\u6210\u672c\u3002
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
\u5408\u7406\u5206\u914d\u9810\u7b97<\/strong>\n
\n
\u5148\u4ee5\u5c0f\u984d\u9810\u7b97\u6e2c\u8a66\uff0c\u627e\u5230\u6700\u4f73\u53d7\u773e\u5f8c\u518d\u653e\u5927\u6295\u653e\u3002<\/li>\n\n\n\n
\u4f7f\u7528\u300cCBO\uff08Campaign Budget Optimization\uff09\u300d\u8b93 Facebook \u81ea\u52d5\u5206\u914d\u9810\u7b97\u5230\u6700\u4f73\u8868\u73fe\u7684\u5ee3\u544a\u7d44\u5408\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
<\/span>4. \u63d0\u9ad8\u8f49\u63db\u7387\uff08CRO\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u512a\u5316\u843d\u5730\u9801\u9762\uff08Landing Page\uff09<\/strong>\n
\n
\u78ba\u4fdd\u9801\u9762\u8f09\u5165\u901f\u5ea6\u5feb\uff083 \u79d2\u5167\uff09\uff0c\u6e1b\u5c11\u8df3\u51fa\u7387\u3002<\/li>\n\n\n\n
CTA \u6e05\u6670\u660e\u78ba\uff0c\u6e1b\u5c11\u4e0d\u5fc5\u8981\u7684\u6b65\u9a5f\u63d0\u5347\u8f49\u63db\u7387\u3002
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
\u4f7f\u7528 Facebook Pixel \u8ffd\u8e64\u8f49\u63db<\/strong>\n
\n
\u8a2d\u7f6e Facebook Pixel \u4e26\u8ffd\u8e64\u4e0d\u540c\u7684\u8f49\u63db\u4e8b\u4ef6\uff0c\u5982\u8cfc\u8cb7\u3001\u8a3b\u518a\u3001\u52a0\u8cfc\u7b49\u3002<\/li>\n\n\n\n
\u6839\u64da\u6578\u64da\u8abf\u6574\u6295\u653e\u7b56\u7565\uff0c\u4f8b\u5982\u91dd\u5c0d\u8cfc\u7269\u8eca\u653e\u68c4\u8005\u63d0\u4f9b\u6298\u6263\u518d\u884c\u92b7\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
<\/span>5. \u5b9a\u671f\u5206\u6790\u8207\u8abf\u6574<\/strong><\/span><\/h3>\n\n\n\n
\n
\u95dc\u6ce8\u6578\u64da\u6307\u6a19<\/strong>\n
\n
ROAS\uff08\u5ee3\u544a\u6295\u8cc7\u56de\u5831\u7387\uff09<\/li>\n\n\n\n
CTR\uff08\u9ede\u64ca\u7387\uff09<\/li>\n\n\n\n
CPA\uff08\u6bcf\u6b21\u7372\u5ba2\u6210\u672c\uff09<\/li>\n\n\n\n
CPM\uff08\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
\u505c\u6389\u6548\u679c\u4e0d\u4f73\u7684\u5ee3\u544a<\/strong>\n
\n
\u5982\u679c\u67d0\u5247\u5ee3\u544a\u9ede\u64ca\u7387\u4f4e\uff0c\u6e2c\u8a66\u4e0d\u540c\u7684\u6a19\u984c\u3001\u5716\u7247\u6216 CTA\u3002<\/li>\n\n\n\n
\u5ee3\u544a\u983b\u6b21\u904e\u9ad8\uff08\u8d85\u904e 3 \u6b21\uff09\u4f46\u8f49\u63db\u7387\u4e0b\u964d\uff0c\u53ef\u80fd\u9700\u8981\u66f4\u63db\u5275\u610f\u6216\u8abf\u6574\u53d7\u773e\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
<\/span>\u4e03\u3001FB \u5ee3\u544a\u5e38\u898b\u554f\u984c<\/span><\/h2>\n\n\n\n
<\/span>1. FB \u6295\u5ee3\u544a\u8981\u591a\u5c11\u9322\uff1f<\/span><\/h3>\n\n\n\n
Facebook \u5ee3\u544a\u6c92\u6709\u56fa\u5b9a\u50f9\u683c\uff0c\u6700\u4f4e\u4e00\u5929\u53ef\u4ee5\u6295\u5165 NT$32~NT$100 \u53f0\u5e63\uff0c\u9810\u7b97\u53ef\u4ee5\u4f9d\u9700\u6c42\u81ea\u7531\u8abf\u6574\u3002\u53ef\u4ee5\u9078\u64c7\u5ee3\u544a\u300c\u6bcf\u65e5\u9810\u7b97\u300d\u4f86\u63a7\u5236\u6bcf\u5929\u82b1\u8cbb\uff0c\u6216\u8a2d\u5b9a\u5ee3\u544a\u300c\u9810\u7b97\u4e0a\u9650\u300d\uff0c\u8b93\u7cfb\u7d71\u5728\u6307\u5b9a\u671f\u9593\u5167\u81ea\u52d5\u5206\u914d\u82b1\u8cbb\u3002<\/p>\n\n\n\n
<\/span>2. FB \u5ee3\u544a\u600e\u9ebc\u4ed8\u8cbb\uff1f<\/span><\/h2>\n\n\n\n
Facebook \u5ee3\u544a\u63d0\u4f9b\u591a\u7a2e\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u5305\u62ec\u4fe1\u7528\u5361\u3001\u81ea\u52d5\u6263\u6b3e\u548c\u9810\u4ed8\u5132\u503c\u3002\u8cbb\u7528\u6703\u6839\u64da\u5ee3\u544a\u7684\u66dd\u5149\u6b21\u6578\u8a08\u7b97\uff0c\u7576\u9054\u5230\u5e33\u55ae\u7d50\u7b97\u9580\u6abb\u6642\uff0c\u7cfb\u7d71\u5c31\u6703\u81ea\u52d5\u6263\u6b3e\u3002<\/p>\n\n\n\n
<\/span>3. FB \u5ee3\u544a\u8cbb\u7528\u600e\u9ebc\u67e5\u8a62\uff1f<\/span><\/h2>\n\n\n\n
\u53ef\u4ee5\u5728 Meta \u5ee3\u544a\u7ba1\u7406\u54e1\u7684\u300c\u5e33\u55ae\u300d\u9801\u9762\u67e5\u770b\u6240\u6709\u5ee3\u544a\u8cbb\u7528\u8207\u4ed8\u6b3e\u7d00\u9304\uff0c\u5305\u542b\u6bcf\u7b46\u4ea4\u6613\u7684\u91d1\u984d\u3001\u652f\u4ed8\u65b9\u5f0f\u4ee5\u53ca\u5ee3\u544a\u6210\u6548\u6578\u64da\uff0c\u65b9\u4fbf\u8ffd\u8e64\u9810\u7b97\u4f7f\u7528\u60c5\u6cc1\u3002<\/p>\n\n\n\n
<\/span>4. FB \u52a0\u5f37\u63a8\u5ee3\u8cbc\u6587\u8981\u9322\u55ce\uff1f<\/span><\/h2>\n\n\n\n
\u662f\u7684\uff0c\u63a8\u5ee3\u8cbc\u6587\uff08Boost Post\uff09\u4e5f\u662f Facebook \u5ee3\u544a\u7684\u4e00\u7a2e\uff0c\u8cbb\u7528\u6703\u6839\u64da\u66dd\u5149\u6b21\u6578\u8a08\u7b97\u3002\u96d6\u7136\u9019\u7a2e\u65b9\u5f0f\u7c21\u55ae\u65b9\u4fbf\uff0c\u4f46\u901a\u5e38\u6210\u6548\u4e0d\u5982\u900f\u904e Meta \u5ee3\u544a\u7ba1\u7406\u54e1\u8a2d\u5b9a\u66f4\u7cbe\u7d30\u7684\u5ee3\u544a\u4f86\u5f97\u597d\u3002<\/p>\n\n\n\n
<\/span>5. FB \u500b\u4eba\u53ef\u4ee5\u8cb7\u5ee3\u544a\u55ce\uff1f<\/span><\/h2>\n\n\n\n
\u500b\u4eba\u5e33\u865f\u53ef\u4ee5\u76f4\u63a5\u958b\u8a2d\u5ee3\u544a\u5e33\u6236\u4e26\u6295\u653e\u5ee3\u544a\uff0c\u4f46\u5927\u90e8\u5206\u529f\u80fd\u90fd\u5fc5\u9808\u900f\u904e\u7c89\u7d72\u5c08\u9801\u6216\u5546\u696d\u7ba1\u7406\u5e73\u53f0\u624d\u80fd\u5b8c\u6574\u4f7f\u7528\u3002\u4f01\u696d\u6216\u500b\u4eba\u54c1\u724c\u5efa\u8b70\u4f7f\u7528\u5546\u696d\u7ba1\u7406\u5e73\u53f0\uff0c\u9019\u6a23\u80fd\u7372\u5f97\u66f4\u597d\u7684\u6578\u64da\u8ffd\u8e64\u8207\u53d7\u773e\u8a2d\u5b9a\u529f\u80fd\u3002<\/p>\n\n\n\n
\u4e0d\u904e\u500b\u4eba\u5e33\u6236\u6295\u653e\u5ee3\u544a\u6642\uff0c\u82e5\u89f8\u53ca Facebook \u5ee3\u544a\u653f\u7b56\u7684\u654f\u611f\u898f\u5247\uff0c\u5e33\u6236\u53ef\u80fd\u6703\u88ab\u9650\u5236\u751a\u81f3\u5c01\u9396\uff0c\u5f71\u97ff\u5f8c\u7e8c\u5ee3\u544a\u6295\u653e\u3002\u70ba\u4e86\u78ba\u4fdd\u5ee3\u544a\u5e33\u6236\u7684\u7a69\u5b9a\u6027\uff0c\u5efa\u8b70\u900f\u904e \u5ee3\u544a\u4ee3\u7406\u5546<\/strong> \u958b\u8a2d\u5546\u696d\u5ee3\u544a\u5e33\u865f\uff0c\u4ee3\u7406\u5546\u901a\u5e38\u64c1\u6709\u8f03\u9ad8\u984d\u5ea6\u7684\u5ee3\u544a\u5e33\u6236\u6b0a\u9650\uff0c\u4e26\u4e14\u5728\u7a05\u7387\u4e0a\u9084\u6709\u66f4\u512a\u60e0\u7684\u8a08\u7b97\u65b9\u5f0f\uff0c\u5c0d\u65bc\u4f01\u696d\u6216\u500b\u4eba\u54c1\u724c\u4f86\u8aaa\uff0c\u662f\u66f4\u7a69\u5b9a\u4e14\u5c08\u696d\u7684\u9078\u64c7\u3002<\/p>\n\n\n\n
<\/span>\u7d50\u8ad6<\/strong><\/span><\/h2>\n\n\n\n
FB \u5ee3\u544a\u7684\u8a08\u8cbb\u6a21\u5f0f\u4ee5 \u66dd\u5149\uff08CPM\uff09\u70ba\u57fa\u790e<\/strong>\uff0c\u4e0d\u540c\u5ee3\u544a\u76ee\u6a19\u6703\u5f71\u97ff CPC\u3001CPA\u3001CPI \u7b49\u8cbb\u7528\u3002\u5ee3\u544a\u6210\u672c\u53d7 \u7af6\u722d\u7a0b\u5ea6\u3001\u53d7\u773e\u8a2d\u5b9a\u3001\u5ee3\u544a\u54c1\u8cea<\/strong> \u5f71\u97ff\uff0c\u56e0\u6b64\u5ee3\u544a\u4e3b\u61c9\u900f\u904e \u512a\u5316\u5ee3\u544a\u7d20\u6750\u3001\u7cbe\u6e96\u8a2d\u5b9a\u53d7\u773e\u3001\u4f7f\u7528 Facebook Pixel \u8ffd\u8e64\u8f49\u63db<\/strong> \u4f86\u63d0\u5347\u5ee3\u544a\u6210\u6548\u4e26\u964d\u4f4e\u6210\u672c\u3002<\/p>\n\n\n\n
\u5982\u679c\u4f60\u6709 FB \u5ee3\u544a\u76f8\u95dc\u554f\u984c\uff0c\u6216\u5e0c\u671b\u900f\u904e\u5c08\u696d\u7b56\u7565\u63d0\u5347\u5ee3\u544a\u6295\u5831\u7387\uff0c\u6b61\u8fce\u806f\u7e6b \u300c\u5c11\u5e74\u61c2\u884c\u92b7\u300d<\/strong>\uff0c\u6211\u5011\u5c07\u5e6b\u52a9\u4f60\u7528\u6700\u5408\u7406\u7684\u9810\u7b97\uff0c\u7372\u5f97\u6700\u4f73\u7684\u5ee3\u544a\u6548\u679c\u3002\u77ad\u89e3\u66f4\u591a\u7684FB\u5ee3\u544a\u7d30\u7bc0\u90fd\u6b61\u8fce\u4f86\u627e\u6211\u5011\u5c11\u5e74\u61c2\u884c\u92b7\uff0c\u5354\u52a9\u4f60\u638c\u63e1\u6700\u91cd\u8981\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u63d0\u4f9b\u66f4\u5b8c\u5584\u7684\u5ee3\u544a\u7b56\u7565\u898f\u5283\u3002<\/p>\n\n\n\n
\n
\n
\n\n\n\n
<\/span>\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/span><\/h2>\n\n\n\n
\u60f3\u4e86\u89e3\u66f4\u591a\u7db2\u7ad9\u67b6\u8a2d\u76f8\u95dc\u7d30\u7bc0<\/p>\n\n\n\n
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\u7acb\u5373\u52a0 LINE \u8aee\u8a62<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/p>\n\n\n\n
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