{"id":33632,"date":"2025-01-15T14:35:08","date_gmt":"2025-01-15T06:35:08","guid":{"rendered":"https:\/\/4lrd4w7af1wk.wpsite2.pro\/?p=33632"},"modified":"2025-05-20T15:56:27","modified_gmt":"2025-05-20T07:56:27","slug":"advertising-outsourcing","status":"publish","type":"post","link":"https:\/\/snddm.com\/advertising-outsourcing\/","title":{"rendered":"\u5ee3\u544a\u4ee3\u64cd\u9700\u8981\u55ce\uff1f\u5ee3\u544a\u6295\u653e\u516c\u53f8\u8a55\u4f30\u65b9\u5f0f\u3001\u5ee3\u544a\u4ee3\u64cd\u8cbb\u7528\u4e00\u6b21\u770b\uff01"},"content":{"rendered":"\n

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\u6587\u7ae0\u76ee\u9304<\/p>\n Toggle<\/span>

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\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/a><\/li><\/ul><\/nav><\/div>\n

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<\/span>1.\u5ee3\u544a\u4ee3\u64cd\u512a\u9ede<\/span><\/h3>\n\n\n\n
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\u5ee3\u544a\u6295\u653e\u5c08\u696d\u898f\u5283<\/strong>
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<\/span>2.\u5ee3\u544a\u4ee3\u64cd\u7f3a\u9ede<\/span><\/h3>\n\n\n\n
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<\/span>3.\u5ee3\u544a\u4ee3\u64cd\u512a\u7f3a\u9ede\u6bd4\u8f03<\/span><\/h3>\n\n\n\n
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<\/li>\n<\/ol>\n\n\n\n
<\/td> \u5ee3\u544a\u4ee3\u64cd<\/td> \u5ee3\u544a\u81ea\u64cd<\/td><\/tr>
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<\/p>\n\n\n\n
<\/span>\u4e09\u3001\u5ee3\u544a\u4ee3\u64cd\u670d\u52d9\u6709\u54ea\u4e9b?<\/span><\/h2>\n\n\n\n
$\"\u5ee3\u544a\u4ee3\u64cd\u670d\u52d9\u6709\u54ea\u4e9b\"$ \n\t\t\t
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<\/span>1.\u5ee3\u544a\u7b56\u7565\u898f\u5283<\/span><\/h3>\n\n\n\n
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<\/span>2.\u5ee3\u544a\u7d20\u6750\u88fd\u4f5c<\/span><\/h3>\n\n\n\n
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<\/span>3.\u591a\u5e73\u53f0\u5ee3\u544a\u6295\u653e\u7ba1\u7406<\/span><\/h3>\n\n\n\n
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\n
Google \u5ee3\u544a\u4ee3\u64cd<\/strong>
Google \u5ee3\u544a\u5f62\u5f0f\u5305\u542b\u641c\u5c0b\u5ee3\u544a\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\uff08GDN \u5c55\u793a\u578b\u5ee3\u544a\uff09\u3001Youtube \u5ee3\u544a\u7b49\u7b49\u3002<\/li>\n\n\n\n
Facebook \u5ee3\u544a\u4ee3\u64cd\uff0fInstagram \u5ee3\u544a\u4ee3\u64cd<\/strong>
\u76ee\u524d FB \u548c IG \u5df2\u7d93\u6574\u5408\u6210 Meta \u5e73\u53f0\u4e86\uff0c\u6240\u4ee5 FB\u3001IG \u7684\u5ee3\u544a\u5f8c\u53f0\u5176\u5be6\u662f\u5171\u7528\u7684\u3002\u6295\u905e\u5ee3\u544a\u6642\u53ef\u4ee5\u9078\u64c7 FB \u5ee3\u544a\u3001IG \u5ee3\u544a\uff0c\u6216\u540c\u6642\u6295\u905e\u5169\u500b\u5e73\u53f0\u3002
Meta \u5ee3\u544a\u5f62\u5f0f\u5305\u542b\u52d5\u614b\u8cbc\u6587\u5ee3\u544a\u3001\u8f2a\u64ad\u5ee3\u544a\u3001\u5f71\u97f3\u5ee3\u544a\u7b49\u7b49\u3002<\/li>\n\n\n\n
TikTok \u6296\u97f3\u5ee3\u544a\u4ee3\u64cd<\/strong>
TikTok \u5ee3\u544a\u5f62\u5f0f\u5305\u542b\u77ed\u5f71\u97f3\u5ee3\u544a\u3001\u6311\u6230\u8cfd\u5ee3\u544a\u7b49\u7b49\u3002<\/li>\n\n\n\n
\u5176\u4ed6\u5e73\u53f0\u5ee3\u544a\u4ee3\u64cd<\/strong>
\u5176\u4ed6\u50cf\u662f LINE \u5ee3\u544a\u6216 Dcard \u5ee3\u544a\uff0c\u5176\u5be6\u5ee3\u544a\u5f8c\u53f0\u90fd\u662f\u6a21\u4eff Meta \u7684\u5ee3\u544a\u5f8c\u53f0\u8a2d\u8a08\uff0c\u529f\u80fd\u8ddf\u64cd\u4f5c\u4e0a\u5927\u81f4\u4e0a\u76f8\u540c\u3002\u5982\u679c\u6709\u6295\u653e\u5ee3\u544a\u5230\u9019\u4e9b\u5e73\u53f0\u7684\u9700\u6c42\uff0c\u4ea4\u7d66\u5ee3\u544a\u6295\u653e\u516c\u53f8\uff0c\u57fa\u672c\u4e0a\u4ed6\u5011\u61c9\u8a72\u90fd\u8981\u80fd\u5920\u52dd\u4efb\u3002<\/li>\n<\/ul>\n\n\n\n
<\/span>4.\u8f49\u63db\u6578\u64da\u8ffd\u8e64\u8a2d\u5b9a<\/span><\/h3>\n\n\n\n
\u8f49\u63db\u76ee\u6a19\u5305\u542b\u8cfc\u8cb7\u7522\u54c1\u3001\u5e33\u865f\u8a3b\u518a\u3001\u8868\u55ae\u586b\u5beb\u7b49\u7b49\uff0c\u5ee3\u544a\u4ee3\u64cd\u53ef\u4ee5\u642d\u914d\u5ee3\u544a\u8ffd\u8e64\u5de5\u5177\uff0c\u4f8b\u5982\uff1aGoogle Analytics\u3001Facebook Pixel \u7b49\u7b49\uff0c\u7cbe\u6e96\u8ffd\u8e64\u5230\u5ee3\u544a\u6210\u6548\uff0c\u5c0d\u65bc\u5f8c\u7e8c\u7684\u6210\u6548\u512a\u5316\u4e5f\u80fd\u6709\u66f4\u660e\u78ba\u7684\u6578\u64da\u505a\u8a55\u4f30\u3002<\/p>\n\n\n\n
<\/span>5.\u5ee3\u544a\u6210\u6548\u76e3\u63a7\u3001\u512a\u5316<\/span><\/h3>\n\n\n\n
\u5ee3\u544a\u6210\u6548\u5305\u542b\u9ede\u64ca\u7387\u3001\u8f49\u63db\u7387\u3001\u66dd\u5149\u6578\u3001\u6210\u679c\u6210\u672c\u7b49\u7b49\uff0c\u4f9d\u64da\u4e0d\u540c\u7684\u5ee3\u544a\u76ee\u6a19\uff0c\u5236\u5b9a\u4e0d\u540c\u7684\u6210\u6548\u6307\u6a19\uff0c\u4e26\u900f\u904e\u6578\u64da\u4f86\u505a\u5f8c\u7e8c\u7684\u512a\u5316\u8abf\u6574\u3002\u50cf\u662f\u5ee3\u544a\u51fa\u50f9\u7b56\u7565\u7684\u8abf\u6574\u3001\u5ee3\u544a\u53d7\u773e\u8a2d\u5b9a\u3001\u5ee3\u544a\u7d20\u6750\u8a2d\u8a08\u7b49\u7b49\uff0c\u8b93\u5ee3\u544a\u80fd\u5920\u76e1\u91cf\u964d\u4f4e\u6210\u672c\u3001\u63d0\u9ad8\u6210\u6548\u3002<\/p>\n\n\n\n
<\/span>6.\u5ee3\u544a\u6578\u64da\u5206\u6790\u8207\u5831\u544a<\/span><\/h3>\n\n\n\n
\u4f9d\u64da\u6bcf\u9031\u6216\u662f\u6bcf\u6708\u7684\u5ee3\u544a\u6578\u64da\uff0c\u6574\u7406\u6210\u5831\u544a\u63d0\u4f9b\u8a73\u7d30\u7684\u6578\u64da\u5206\u6790\u53ca\u5ee3\u544a\u5efa\u8b70\u63d0\u4f9b\u7d66\u54c1\u724c\u4f01\u696d\u77ad\u89e3\uff0c\u80fd\u8f03\u6e05\u695a\u7684\u638c\u63e1\u76ee\u524d\u5ee3\u544a\u5be6\u969b\u6210\u6548\uff0c\u4e5f\u80fd\u8f03\u6e05\u695a\u7684\u505a\u5f8c\u7e8c\u7684\u5ee3\u544a\u7b56\u7565\u898f\u5283\u3002<\/p>\n\n\n\n
<\/span>7.\u5354\u52a9\u5ee3\u544a\u7981\u520a\u7533\u8a34<\/span><\/h3>\n\n\n\n
\u56e0\u70ba\u6578\u4f4d\u5ee3\u544a\u8a50\u9a19\u975e\u5e38\u7316\u7357\uff0c\u6240\u4ee5\u5ee3\u544a\u5e73\u53f0\u6703\u9700\u8981\u7528 AI \u53bb\u5927\u91cf\u5be9\u6838\u5ee3\u544a\u5167\u5bb9\u3002\u5c0e\u81f4\u5ee3\u544a\u5f88\u5bb9\u6613\u6703\u8aa4\u89f8\u5ee3\u544a\u653f\u7b56\u800c\u88ab\u7981\u520a\uff0c\u751a\u81f3\u83ab\u540d\u5176\u5999\u88ab\u8aa4\u7981\u4e5f\u662f\u5e38\u6709\u7684\u4e8b\u3002<\/p>\n\n\n\n
\u9019\u6642\u5019\u5c31\u9700\u8981\u4f7f\u7528\u5230\u5ee3\u544a\u6295\u653e\u516c\u53f8\u7684\u5ee3\u544a\u5e33\u865f\u4f86\u6295\u905e\u5ee3\u544a\u3002\u56e0\u70ba\u4ed6\u5011\u9664\u4e86\u66f4\u4e86\u89e3\u5ee3\u544a\u5e73\u53f0\u898f\u7bc4\u4ee5\u5916\uff0c\u4e5f\u6703\u4e00\u6b21\u6295\u905e\u591a\u500b\u54c1\u724c\u7684\u5ee3\u544a\uff0c\u6240\u4ee5\u4ed6\u5011\u7684\u5e33\u865f\u901a\u5e38\u6703\u6709\u7279\u6b8a\u6b0a\u9650\uff0c\u53ef\u4ee5\u76f4\u63a5\u806f\u7e6b\u5230\u5e73\u53f0\u5ba2\u670d\uff0c\u8acb\u5e73\u53f0\u7528\u4eba\u5de5\u7684\u65b9\u5f0f\u91cd\u65b0\u5be9\u6838\u3001\u8b93\u5ee3\u544a\u91cd\u65b0\u9806\u5229\u6295\u653e\u3002<\/p>\n\n\n\n
<\/span>\u56db\u3001\u5ee3\u544a\u4ee3\u64cd\u6536\u8cbb\u65b9\u5f0f?<\/span><\/h2>\n\n\n\n
\u5ee3\u544a\u4ee3\u64cd\u6536\u8cbb\u65b9\u5f0f\u4e3b\u8981\u53ef\u4ee5\u5206\u6210\u5169\u7a2e\uff0c\u5ee3\u544a\u4ee3\u64cd\u62bd\u6210\u53ca KPI \u8a08\u7b97\u65b9\u5f0f\uff0c\u62bd\u6210\u65b9\u5f0f\u9069\u5408\u9577\u671f\u4e14\u9810\u7b97\u8f03\u5927\u7684\u5ee3\u544a\uff0cKPI \u8a08\u7b97\u9069\u5408\u6709\u7279\u5b9a\u76ee\u6a19\u9700\u6c42\u7684\u5c08\u6848\u5ee3\u544a\uff0c\u57fa\u672c\u4e0a\u53ef\u4ee5\u4f9d\u64da\u54c1\u724c\u4f01\u696d\u7684\u9700\u6c42\u548c\u9810\u7b97\u8a55\u4f30\u6bd4\u8f03\u9069\u5408\u7684\u6536\u8cbb\u65b9\u5f0f\u3002<\/p>\n\n\n\n
<\/span>1.\u5ee3\u544a\u4ee3\u64cd\u62bd\u6210<\/span><\/h3>\n\n\n\n
\u5ee3\u544a\u4ee3\u64cd\u6536\u8cbb\u6309\u7167\u5be6\u969b\u5ee3\u544a\u82b1\u8cbb\u505a\u4e00\u5b9a\u6bd4\u4f8b\u7684\u6536\u8cbb\uff0c\u5e38\u898b\u7684\u62bd\u6210\u6bd4\u4f8b\u5927\u6982\u6703\u843d\u5728\u5ee3\u544a\u8cbb\u7528\u7684 15\uff5e25%\u3002\u4ee5\u6700\u5e38\u898b\u7684 20% \u4ee3\u64cd\u8cbb\u8209\u4f8b\uff0c\u6bcf\u6708\u6295\u653e\u4e94\u842c\u5ee3\u544a\u9810\u7b97\uff0c\u4ee3\u64cd\u8cbb\u5c31\u662f\u4e00\u842c\u5143\/\u6708\u3001\u52a0\u4e0a 5% \u7a05\u91d1\uff0c\u7e3d\u5171\u8cbb\u7528\u70ba\u516d\u842c\u4e09\u5343\u5143\/\u6708\u3002\uff3b(50,000+10,000)1.05\uff3d<\/p>\n\n\n\n
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<\/span>2.\u4f9d\u7167 KPI \u6536\u8cbb<\/span><\/h3>\n\n\n\n
\u4ee5\u7279\u5b9a\u7684 KPI \u505a\u70ba\u57fa\u790e\u6536\u8cbb\uff0c\u66dd\u5149\u6578\u3001\u9ede\u64ca\u6578\u3001\u8f49\u63db\u7387\u7b49\u7b49\uff0c\u5ee3\u544a\u4ee3\u64cd\u5718\u968a\u6703\u548c\u54c1\u724c\u4f01\u696d\u660e\u78ba\u8a02\u5b9a\u7e3e\u6548\u76ee\u6a19\uff0c\u4f8b\u5982\u8868\u55ae\u63d0\u4ea4\u4e00\u6b21 $1,200\u3001\u7d50\u7b97\u6642\u696d\u4e3b\u5fc5\u9808\u652f\u4ed8\u8868\u55ae\u63d0\u4ea4\u6b21\u6578 1,200 \u7684\u8cbb\u7528\u3002\u4e0d\u904e\u5ee3\u544a\u4ee3\u64cd\u7684 KPI \u6536\u8cbb\u65b9\u5f0f\uff0c\u6703\u6dea\u70ba\u90e8\u5206\u5ee3\u544a\u6295\u653e\u516c\u53f8\u7684\u696d\u52d9\u8a71\u8853\uff0c\u9700\u8981\u7279\u5225\u6ce8\u610f\u3002<\/p>\n\n\n\n
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<\/span>\u4e94\u3001\u5ee3\u544a\u6295\u653e\u516c\u53f8\u600e\u9ebc\u6311?<\/span><\/h2>\n\n\n\n
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<\/span>1.\u5ee3\u544a\u4ee3\u64cd\u5408\u7d04<\/span><\/h3>\n\n\n\n
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<\/span>2.\u5ee3\u544a\u5e33\u865f\u6b0a\u9650<\/span><\/h3>\n\n\n\n
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<\/span>3.\u5ee3\u544a\u6210\u6548\u512a\u5316<\/span><\/h3>\n\n\n\n
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<\/span>\u516d\u3001\u7d50\u8ad6<\/span><\/h2>\n\n\n\n
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