\u6587\u7ae0\u76ee\u9304<\/p>\n Toggle<\/span>

\u4e00\u3001\u54c1\u724c\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f<\/a>
- 1. \u5148\u4f86\u8a8d\u8b58\u4e00\u4e0b\u300c\u54c1\u724c\u300d<\/a><\/li>
- 2. \u4f55\u8b02\u300c\u54c1\u724c\u884c\u92b7\u300d\uff1f<\/a><\/li>
- 3. \u54c1\u724c\u884c\u92b7\u7684\u65b9\u6cd5<\/a><\/li><\/ul><\/li>
- \u4e8c\u3001\u57f7\u884c\u54c1\u724c\u884c\u92b7\u7684\u597d\u8655?<\/a>
  - 1. \u7522\u751f\u54c1\u724c\u6ea2\u50f9<\/a><\/li>
  - 2. \u63d0\u9ad8\u5ba2\u6236\u5fe0\u8aa0\u5ea6<\/a><\/li>
  - 3. \u62d3\u5c55\u5e02\u4f54\u7387<\/a><\/li><\/ul><\/li>
  - \u4e09\u3001\u524d\u7f6e\u4f5c\u696d \u2014 \u54c1\u724c\u5b9a\u4f4d<\/a>
    - 1. STP \u5206\u6790<\/a><\/li>
    - 2. 4P \u5206\u6790<\/a><\/li><\/ul><\/li>
    - \u56db\u3001\u958b\u59cb\u54c1\u724c\u884c\u92b7\u7684 6 \u6b65\u9a5f<\/a>
      - 1. \u6c7a\u5b9a\u76ee\u6a19\u53d7\u773e<\/a><\/li>
      - 2. \u5b9a\u7fa9\u54c1\u724c\u5c08\u5c6c\u7684\u7406\u5ff5\u3001\u50f9\u503c\u3001\u7279\u8272<\/a><\/li>
      - 3. \u5275\u9020\u54c1\u724c\u7684\u8996\u89ba\u8cc7\u7522<\/a><\/li>
      - 4. \u60f3\u50cf\u54c1\u724c\u7684\u8072\u97f3<\/a><\/li>
      - 5. \u4e86\u89e3\u5e02\u5834\u7af6\u722d\u5c0d\u624b<\/a><\/li>
      - 6. \u898f\u5283\u6574\u5408\u884c\u92b7\u7b56\u7565<\/a><\/li><\/ul><\/li>
      - \u4e94\u30013 \u500b\u54c1\u724c\u884c\u92b7\u6210\u529f\u6848\u4f8b<\/a>
        1. \u661f\u5df4\u514b<\/a><\/li>
        2. Nike<\/a><\/li>
        3. Ikea<\/a><\/li><\/ul><\/li>
        \u7e3d\u7d50<\/a><\/li>
        \u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/a><\/li><\/ul><\/nav><\/div>\n
        <\/span>\u4e00\u3001\u54c1\u724c\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f<\/span><\/h2>\n\n\n\n
        <\/p>\n\n\n\n
        <\/span>1. \u5148\u4f86\u8a8d\u8b58\u4e00\u4e0b\u300c\u54c1\u724c\u300d<\/span><\/h3>\n\n\n\n
        \u300c\u54c1\u724c\u300d\u6307\u7684\u662f\u7522\u54c1\u6216\u670d\u52d9\u7684\u8c61\u5fb5\u3002<\/p>\n\n\n\n
        \u6574\u500b\u4f01\u696d\u904b\u884c\u7684\u4e00\u5207\uff0c\u90fd\u6703\u5f71\u97ff\u5230\u54c1\u724c\u5728\u6d88\u8cbb\u8005\u5fc3\u4e2d\u7684\u597d\u58de\uff0c\u5305\u542b\u7522\u54c1\u3001\u5546\u8b7d\u3001\u6587\u5316\u3001\u71df\u904b\u7ba1\u7406\u2026\u2026\u7b49\u7b49\u3002\u597d\u7684\u54c1\u724c\u80fd\u5e36\u7d66\u6d88\u8cbb\u8005\u4fe1\u4efb\u3001\u8a8d\u540c\u3001\u8b58\u5225\u7684\u529f\u80fd\u3002<\/p>\n\n\n\n
        <\/span>2. \u4f55\u8b02\u300c\u54c1\u724c\u884c\u92b7\u300d\uff1f<\/span><\/h3>\n\n\n\n
        \u300c\u54c1\u724c\u884c\u92b7\u300d\u9867\u540d\u601d\u7fa9\uff0c\u5c31\u662f\u5c07\u4f60\u7684\u300c\u54c1\u724c\u300d\u63a8\u5ee3\u51fa\u53bb\u3002<\/p>\n\n\n\n
        \u548c\u4e00\u822c\u7522\u54c1\u6216\u670d\u52d9\u4e0d\u540c\u7684\u662f\uff0c\u54c1\u724c\u884c\u92b7\u505a\u7684\u662f\u6574\u9ad4\u4f01\u696d\u7684\u884c\u92b7\uff0c\u80fd\u5920\u5f88\u597d\u5730\u5c07\u516c\u53f8\u6216\u7522\u54c1\uff0c\u8207\u7af6\u722d\u5c0d\u624b\u5340\u5206\u958b\u4f86\uff0c\u4e26\u5728\u5ba2\u6236\u5fc3\u4e2d\u7559\u4e0b\u6301\u4e45\u7684\u5370\u8c61\u3002<\/p>\n\n\n\n
        <\/span>3. \u54c1\u724c\u884c\u92b7\u7684\u65b9\u6cd5<\/span><\/h3>\n\n\n\n
        \n
        \u5ee3\u544a\u6295\u653e – \u9019\u662f\u6700\u76f4\u63a5\u5feb\u901f\u7684\u65b9\u6cd5\uff0c\u85c9\u7531\u4e0d\u65b7\u9032\u884c\u512a\u5316\uff0c\u80fd\u6709\u6548\u964d\u4f4e\u5ee3\u544a\u6210\u672c\u3002<\/li>\n\n\n\n
        SEO \u512a\u5316 – \u5982\u679c\u60f3\u8981\u70ba\u54c1\u724c\u9577\u671f\u6709\u6548\u5730\u5438\u5f15\u9ad8\u54c1\u8cea\u6d41\u91cf\uff0cSEO \u512a\u5316\u662f\u975e\u5e38\u503c\u5f97\u57f7\u884c\u7684\u9805\u76ee\u3002<\/li>\n\n\n\n
        \u793e\u7fa4\u7d93\u71df – \u80fd\u71df\u9020\u51fa\u54c1\u724c\u89aa\u5207\u7684\u5f62\u8c61\uff0c\u62c9\u8fd1\u8207\u7c89\u7d72\u9593\u7684\u8ddd\u96e2\u3002<\/li>\n\n\n\n
        \u8ad6\u58c7\u53e3\u7891 – \u9577\u671f\u5728\u7db2\u8def\u8ad6\u58c7\u4fdd\u6301\u8072\u91cf\uff0c\u80fd\u5920\u63d0\u9ad8\u54c1\u724c\u53ef\u4fe1\u5ea6\u3002<\/li>\n\n\n\n
        \u7db2\u7d05\u884c\u92b7 – \u900f\u904e\u81ea\u5e36\u6d41\u91cf\u7684\u7db2\u7d05\uff0c\u589e\u52a0\u54c1\u724c\u5728\u7279\u5b9a\u53d7\u773e\u66dd\u5149\u7684\u6a5f\u6703\u3002<\/li>\n\n\n\n
        \u767c\u5e03\u65b0\u805e\u7a3f – \u5177\u6709\u516c\u4fe1\u529b\u7684\u5ba3\u50b3\u65b9\u5f0f\uff0c\u80fd\u5920\u70ba\u54c1\u724c\u5851\u9020\u51fa\u6b0a\u5a01\u611f\u3002<\/li>\n<\/ol>\n\n\n\n
        <\/span>\u4e8c\u3001\u57f7\u884c\u54c1\u724c\u884c\u92b7\u7684\u597d\u8655?<\/span><\/h2>\n\n\n\n
        <\/span>1. \u7522\u751f\u54c1\u724c\u6ea2\u50f9<\/span><\/h3>\n\n\n\n
        \u597d\u7684\u54c1\u724c\u80fd\u5920\u70ba\u5546\u54c1\u6216\u670d\u52d9\u5e36\u4f86\u984d\u5916\u7684\u50f9\u503c<\/strong>\uff0c\u9019\u5c31\u662f\u54c1\u724c\u6ea2\u50f9\u3002<\/p>\n\n\n\n
        \u6700\u5e38\u898b\u7684\u4f8b\u5b50\uff1a\u70ba\u4ec0\u9ebc\u82b1 $60 \u5c31\u80fd\u5728\u5168\u5bb6\u8cb7\u5230\u5496\u5561\uff0c\u4f46\u9084\u662f\u6709\u4eba\u6703\u9858\u610f\u82b1 $160 \u8cb7\u661f\u5df4\u514b\u7684\u5496\u5561\uff1f<\/p>\n\n\n\n
        \u9664\u4e86\u7522\u54c1\u7684\u54c1\u8cea\u7576\u7136\u6709\u5dee\u4ee5\u5916\uff0c\u5927\u5bb6\u5c0d\u5168\u5bb6\u7684\u8a8d\u77e5\u5c31\u662f\u4e00\u9593\u4fbf\u5229\u5546\u5e97\uff0c\u8b1b\u6c42\u7684\u662f\u5feb\u901f\u3001\u4fbf\u5229\u3001\u6c11\u751f\u50f9\u683c\u3002\u800c\u661f\u5df4\u514b\u5247\u662f\u4e00\u9593\u5962\u83ef\u3001\u512a\u96c5\u7684\u9802\u7d1a\u5496\u5561\u5ef3\uff0c\u5373\u4f7f\u9867\u5ba2\u9ede\u7684\u662f\u5916\u5e36\uff0c\u676f\u5b50\u4e0a\u591a\u4e00\u500b\u661f\u5df4\u514b\u7684 Logo\uff0c\u5c31\u662f\u6709\u6bd4\u5168\u5bb6\u5496\u8cbb\u8cb4 $100 \u7684\u672c\u4e8b\u3002<\/p>\n\n\n\n
        <\/span>2. \u63d0\u9ad8\u5ba2\u6236\u5fe0\u8aa0\u5ea6<\/span><\/h3>\n\n\n\n
        \u5982\u679c\u4f60\u7684\u54c1\u724c\u6709\u5fe0\u8aa0\u5ea6\u9ad8\u7684\u5ba2\u6236\uff0c\u90a3\u9ebc\u771f\u7684\u662f (\u4e0a\u8f29\u5b50\u4fee\u4f86\u7684\u798f\u6c23)<\/s> \u628a\u54c1\u724c\u884c\u92b7\u505a\u5f97\u5f88\u597d\u5440\uff01\u56e0\u70ba\u7576\u4ed6\u5011\u6709\u9700\u6c42\u6642\uff0c\u7b2c\u4e00\u500b\u60f3\u5230\u7684\u5c31\u662f\u4f60\u3002\u4e0d\u77e5\u9053\u5927\u5bb6\u8eab\u908a\u662f\u4e0d\u662f\u4e5f\u6709\u4e00\u500b\u679c\u7c89\uff0c\u660e\u660e\u6bcf\u5929\u90fd\u5728\u558a\u7aae\uff0c\u4f46 3C \u5468\u908a\u5168\u90e8\u90fd\u662f\u8cb7\u860b\u679c\u3002<\/p>\n\n\n\n
        <\/span>3. \u62d3\u5c55\u5e02\u4f54\u7387<\/span><\/h3>\n\n\n\n
        \u5728\u767c\u5c55\u54c1\u724c\u6642\uff0c\u5e02\u5834\u4f54\u6709\u7387\u662f\u5f88\u91cd\u8981\u7684\u4e00\u74b0\uff0c\u53ea\u8981\u6253\u4e0b\u7a69\u5065\u7684\u5e02\u5834\u4f54\u6709\u7387\uff0c\u4fbf\u5f88\u6709\u6a5f\u6703\u5f97\u4ee5\u4e00\u76f4\u6709\u4e0d\u932f\u7684\u696d\u7e3e\u3002<\/p>\n\n\n\n
        \u5c31\u50cf\u860b\u679c\u7684\u624b\u6a5f\uff0c\u56e0\u57283C\u5e02\u5834\u4f54\u6709\u4e00\u5b9a\u6bd4\u4f8b\uff0c\u6240\u4ee5\u6bcf\u6b21\u63a8\u51fa\u65b0\u7cfb\u5217\u6642\uff0c\u4e0d\u6015\u6c92\u6709\u4eba\u8cfc\u8cb7\uff0c\u9664\u4e86\u6709\u820a\u5ba2\u6236\u7684\u652f\u6301\u5916\uff0c\u4ea6\u53ef\u62d3\u5c55\u65b0\u5ba2\u6e90\uff0c\u5275\u9020\u66f4\u5927\u7684\u5e02\u5834\u6a5f\u6703\u3002<\/p>\n\n\n\n
        <\/span>\u4e09\u3001\u524d\u7f6e\u4f5c\u696d \u2014 \u54c1\u724c\u5b9a\u4f4d<\/span><\/h2>\n\n\n\n
        $\"2024\u3010\u54c1\u724c\u884c\u92b7\u3011\u7d42\u6975\u7b56\u7565\"$ <\/figure>\n\n\n\n
        <\/p>\n\n\n\n
        <\/span>1. STP \u5206\u6790<\/span><\/h3>\n\n\n\n
        STP \u5206\u5225\u4ee3\u8868\uff1a Segmenting \u5e02\u5834\u7d30\u5206\uff0c Targeting \u76ee\u6a19\u5e02\u5834\u9078\u64c7\u3001 Positioning \u5e02\u5834\u5b9a\u4f4d\u3002<\/p>\n\n\n\n
        \n
        \u5e02\u5834\u7d30\u5206\uff1a\u5275\u696d\u5c0f\u767d\u6700\u5e38\u72af\u7684\u932f\uff0c\u5c31\u662f\u60f3\u8981\u4e00\u6b21\u670d\u52d9\u597d\u6240\u6709\u7a2e\u985e\u7684\u5ba2\u4eba\u3002\u5728\u5e02\u5834\u9f90\u5927\u4e14\u8cc7\u6e90\u6709\u9650\u7684\u60c5\u6cc1\u4e0b\uff0c\u6211\u5011\u61c9\u8a72\u5148\u63cf\u7e6a\u51fa\u9867\u5ba2\u8f2a\u5ed3\u3001\u5c07\u5e02\u5834\u7d30\u5206\u5283\uff0c\u4ee5\u514d\u627e\u4e0d\u5230\u91cd\u9ede\u3001\u6d6a\u8cbb\u8cc7\u6e90\u3002<\/li>\n\n\n\n
        \u76ee\u6a19\u5e02\u5834\u9078\u64c7\uff1a\u63a5\u8457\u9078\u64c7\u4e00\u500b\u6700\u9069\u5408\u767c\u5c55\u7684\u9818\u57df\uff0c\u4f5c\u70ba\u54c1\u724c\u7684\u5229\u57fa\u5e02\u5834\u3002\u670d\u52d9\u4e00\u9663\u5b50\u3001\u990a\u51fa\u53e3\u7891\u5f8c\uff0c\u518d\u770b\u8981\u505a\u5f97\u66f4\u7cbe\u3001\u66f4\u6df1\uff0c\u6216\u662f\u9032\u4e00\u6b65\u64f4\u5f35\u898f\u6a21\u3002<\/li>\n\n\n\n
        \u5e02\u5834\u5b9a\u4f4d\uff1a\u627e\u5230\u76ee\u6a19\u5e02\u5834\u5f8c\uff0c\u5c31\u53ef\u4ee5\u958b\u59cb\u7814\u7a76\u540c\u4e00\u500b\u5e02\u5834\u7684\u7af6\u722d\u5c0d\u624b\uff0c\u601d\u8003\u6709\u54ea\u4e9b\u9700\u6c42\u662f\u4ed6\u5011\u6c92\u6ce8\u610f\u5230\u7684\u3002\u5982\u679c\u4f60\u80fd\u6eff\u8db3\u5176\u4ed6\u5c0d\u624b\u7121\u6cd5\u63d0\u4f9b\u7684\u670d\u52d9\uff0c\u5c31\u80fd\u505a\u51fa\u54c1\u724c\u5dee\u7570\u5316\uff0c\u8b93\u6d88\u8cbb\u8005\u8a18\u4f4f\u4f60\u7684\u54c1\u724c\u3002<\/li>\n<\/ol>\n\n\n\n
        <\/span>2. 4P \u5206\u6790<\/span><\/h3>\n\n\n\n
        4P \u4ee3\u8868\u7684\u662f\uff1a\u7522\u54c1\uff08Product\uff09\u3001\u5730\u9ede\uff08Place\uff09\u3001\u50f9\u683c\uff08Price\uff09\u3001\u4fc3\u92b7\uff08Promotion\uff09\u3002<\/p>\n\n\n\n
        \n
        \u7522\u54c1\uff1a\u9996\u5148\u8981\u5148\u5206\u6790\u81ea\u5df1\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u80fd\u89e3\u6c7a\u4ec0\u9ebc\u554f\u984c\uff1f\u6709\u4ec0\u9ebc\u548c\u5225\u4eba\u4e0d\u540c\u7684\u7279\u9ede\uff1f\u5982\u679c\u6e05\u695a\u4e86\u89e3\u7522\u54c1\u7279\u6027\uff0c\u5c31\u80fd\u5f88\u5feb\u627e\u5230\u54c1\u724c\u7684\u76ee\u6a19\u5ba2\u7fa4\u3002<\/li>\n\n\n\n
        \u5730\u9ede\uff1a\u627e\u5230\u76ee\u6a19\u5ba2\u7fa4\u5f8c\uff0c\u9700\u8981\u601d\u8003\u4ed6\u5011\u6703\u51fa\u73fe\u5728\u54ea\u88e1\uff1f\u5982\u679c\u4ed6\u5011\u51fa\u73fe\u7684\u5730\u65b9\u80fd\u770b\u5230\u4f60\u7684\u54c1\u724c\uff0c\u5c31\u80fd\u5927\u5927\u589e\u52a0\u6210\u70ba\u6f5b\u5728\u9867\u5ba2\u7684\u6a5f\u6703\u3002<\/li>\n\n\n\n
        \u50f9\u683c\uff1a\u8003\u91cf\u5404\u9805\u6210\u672c\u3001\u5229\u6f64\u3001\u5e02\u5834\u63a5\u53d7\u5ea6\uff0c\u6700\u7d42\u70ba\u7522\u54c1\u6216\u670d\u52d9\u8a02\u88fd\u4e00\u500b\u50f9\u683c\u3002\u4e0d\u904e\u4e00\u958b\u59cb\u7684\u5b9a\u50f9\u6703\u6709\u9328\u5b9a\u6548\u61c9\uff0c\u8a02\u592a\u9ad8\u5f8c\u7e8c\u964d\u50f9\uff0c\u6703\u8b93\u4eba\u5c0d\u7522\u54c1\u7684\u50f9\u503c\u6c92\u6709\u4fe1\u5fc3\uff1b\u8a02\u592a\u4f4e\u5f8c\u7e8c\u6f32\u50f9\uff0c\u6703\u8b93\u4eba\u89ba\u5f97\u7522\u54c1\u4e0d\u503c\u5f97\u9019\u500b\u50f9\u683c\uff0c\u56e0\u6b64\u8acb\u52d9\u5fc5\u5c0f\u5fc3\u8b39\u614e\u3002<\/li>\n\n\n\n
        \u4fc3\u92b7\uff1a\u597d\u7684\u4fc3\u92b7\u80fd\u5920\u5e6b\u52a9\u54c1\u724c\u9054\u5230\u5404\u7a2e\u76ee\u7684\uff0c\u6253\u97ff\u77e5\u540d\u5ea6\u3001\u589e\u52a0\u8a02\u55ae\u3001\u6e05\u7406\u5eab\u5b58\u2026\u2026\u7b49\u7b49\u3002\u4f46\u8981\u5c0f\u5fc3\uff0c\u904e\u591a\u7684\u4fc3\u92b7\u5c31\u50cf\u65bd\u6253\u6297\u751f\u7d20\uff0c\u4e45\u4e86\u9867\u5ba2\u5c31\u6703\u7522\u751f\u6297\u85e5\u6027\uff0c\u53ea\u6709\u5728\u4fc3\u92b7\u7684\u6642\u5019\u624d\u6703\u4e0b\u55ae\u8cfc\u8cb7\u3002<\/li>\n<\/ol>\n\n\n\n
        <\/span>\u56db\u3001\u958b\u59cb\u54c1\u724c\u884c\u92b7\u7684 6 \u6b65\u9a5f<\/span><\/h2>\n\n\n\n
        $\"2024\u3010\u54c1\u724c\u884c\u92b7\u3011\u7d42\u6975\u7b56\u7565\"$ <\/figure>\n\n\n\n
        <\/p>\n\n\n\n
        <\/span>1. \u6c7a\u5b9a\u76ee\u6a19\u53d7\u773e<\/strong><\/span><\/h3>\n\n\n\n
        \u958b\u59cb\u54c1\u724c\u884c\u92b7\u6700\u91cd\u8981\u7684\u7b2c\u4e00\u6b65\uff0c\u5c31\u662f\u5148\u4e86\u89e3\u76ee\u6a19\u53d7\u773e\u662f\u8ab0\u3002\u662f 20 \u5e7e\u6b72\u7684\u9752\u5c11\u5e74\u5011\uff1f\u9084\u662f 40 \u5e7e\u6b72\u7684\u5bb6\u5ead\u4e3b\u5a66\uff1f\u4ed6\u5011\u53ef\u80fd\u6703\u6709\u54ea\u4e9b\u9700\u6c42\uff1f\u4f60\u7684\u54ea\u4e9b\u7522\u54c1\u6216\u670d\u52d9\u80fd\u89e3\u6c7a\u4ed6\u5011\u7684\u9700\u6c42\uff1f<\/p>\n\n\n\n
        \u5f04\u6e05\u695a\u6d88\u8cbb\u8005\u8f2a\u5ed3\uff0c\u624d\u80fd\u6709\u6548\u627e\u51fa\u75db\u9ede\u3001\u7528\u4ed6\u5011\u7684\u8a9e\u8a00\u548c\u4ed6\u5011\u5c0d\u8a71\u3001\u66f4\u7cbe\u6e96\u5730\u5be6\u73fe\u54c1\u724c\u884c\u92b7\u7b56\u7565\u3002<\/p>\n\n\n\n
        <\/span>2. \u5b9a\u7fa9\u54c1\u724c\u5c08\u5c6c\u7684\u7406\u5ff5\u3001\u50f9\u503c\u3001\u7279\u8272<\/span><\/h3>\n\n\n\n
        \u5728\u9019\u8cc7\u8a0a\u900f\u660e\u7684\u6642\u4ee3\uff0c\u6a21\u4eff\u7af6\u722d\u5c0d\u624b\u7522\u54c1\u7684\u6280\u8853\u3001\u8a2d\u8a08\u3001\u529f\u80fd\uff0c\u5df2\u7d93\u662f\u4ef6\u5f88\u5bb9\u6613\u7684\u4e8b\u60c5\u4e86\u3002\u56e0\u6b64\u8981\u8b93\u6d88\u8cbb\u8005\u77e5\u9053\uff0c\u900f\u904e\u6211\u5011\u7684\u54c1\u724c\u7406\u5ff5\uff0c\u80fd\u6539\u5584\u4ed6\u5011\u7684\u751f\u6d3b\u3001\u7cbe\u795e\uff0c\u4e26\u4e14\u751f\u547d\u8b8a\u5f97\u66f4\u7f8e\u597d\u3002<\/p>\n\n\n\n
        \u5373\u4f7f\u548c\u5c0d\u624b\u8ce3\u540c\u6a23\u7684\u7522\u54c1\uff0c\u8a8d\u540c\u54c1\u724c\u7406\u5ff5\u7684\u9867\u5ba2\uff0c\u4ecd\u7136\u6703\u5230\u6211\u5011\u9019\u88e1\u92b7\u8cbb\u3002\u5982\u6b64\u4e00\u4f86\uff0c\u5c31\u80fd\u6253\u9020\u51fa\u7121\u6cd5\u88ab\u53d6\u4ee3\u7684\u54c1\u724c\u50f9\u503c\u3002<\/p>\n\n\n\n
        <\/span>3. \u5275\u9020\u54c1\u724c\u7684\u8996\u89ba\u8cc7\u7522<\/span><\/h3>\n\n\n\n
        \u8996\u89ba\u8cc7\u7522\u5305\u542b\u4e86 Logo\u3001\u7db2\u7ad9\u3001\u540d\u7247\u7b49\uff0c\u548c\u4f01\u696d\u5f62\u8c61\u6709\u95dc\u7684\u5143\u7d20\u3002\u597d\u7684 CIS (\u4f01\u696d\u8b58\u5225) \u8a2d\u8a08\uff0c\u9664\u4e86\u80fd\u4fdd\u6301\u6574\u9ad4\u8996\u89ba\u4e00\u81f4\u6027\uff0c\u63d0\u9ad8\u964c\u751f\u5ba2\u6236\u5c0d\u54c1\u724c\u7684\u597d\u5370\u8c61\uff1b\u9084\u80fd\u548c\u7af6\u722d\u5c0d\u624b\u505a\u51fa\u5dee\u7570\u6027\uff0c\u8b93\u6d88\u8cbb\u8005\u4e00\u773c\u5c31\u8a8d\u51fa\u4f60\u7684\u54c1\u724c\u3002\u56e0\u6b64\u8acb\u4e00\u4f4d\u4e3b\u8996\u89ba\u8a2d\u8a08\u5e2b\uff0c\u5354\u52a9\u898f\u5283\u54c1\u724c\u5f62\u8c61\uff0c\u662f\u76f8\u7576\u91cd\u8981\u7684\u4e8b\u3002<\/p>\n\n\n\n
        <\/span>4. \u60f3\u50cf\u54c1\u724c\u7684\u8072\u97f3<\/span><\/h3>\n\n\n\n
        \u5b8c\u6210\u54c1\u724c\u7684\u5916\u5728\u5f62\u8c61\u5f8c\uff0c\u63a5\u8457\u8981\u958b\u59cb\u6253\u9020\u8072\u97f3\u4e86\u3002\u53ef\u4ee5\u628a\u54c1\u724c\u60f3\u50cf\u6210\u4e00\u500b\u4eba\uff0c\u4ed6\u7684\u500b\u6027\u600e\u9ebc\u6a23\uff1f\u8aaa\u8a71\u53e3\u6c23\u5982\u4f55\uff1f\u6703\u8aaa\u4e9b\u4ec0\u9ebc\u5167\u5bb9\u3001\u4e3b\u984c\uff1f<\/p>\n\n\n\n
        \u8b93\u5ba2\u6236\u770b\u898b\u7684\u3001\u807d\u898b\u7684\uff0c\u90fd\u8981\u7d93\u904e\u898f\u5283\u3002\u5982\u679c\u6c92\u6709\u7dad\u6301\u54c1\u724c\u8abf\u6027\uff0c\u5ba2\u6236\u5c31\u6703\u5f88\u96e3\u719f\u6089\u4f60\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n
        <\/span>5. \u4e86\u89e3\u5e02\u5834\u7af6\u722d\u5c0d\u624b<\/strong><\/span><\/h3>\n\n\n\n
        \u7d93\u904e STP \u5206\u6790\u7684\u524d\u7f6e\u4f5c\u696d\uff0c\u76f8\u4fe1\u5df2\u7d93\u5c0d\u5e02\u5834\u4e0a\u7684\u7af6\u722d\u5c0d\u624b\u6709\u521d\u6b65\u8a8d\u77e5\u4e86\u3002\u4ed4\u7d30\u7814\u7a76\u4ed6\u5011\u5438\u5f15\u65b0\u5ba2\u6236\u3001\u7559\u4f4f\u820a\u5ba2\u6236\u7684\u884c\u92b7\u624b\u6cd5\u5f8c\uff0c\u53ef\u4ee5\u5148\u5f9e\u6a21\u4eff\u958b\u59cb\uff0c\u6162\u6162\u627e\u51fa\u9069\u5408\u81ea\u5df1\u7684\u54c1\u724c\u884c\u92b7\u65b9\u5f0f\u3002<\/p>\n\n\n\n
        <\/span>6. \u898f\u5283\u6574\u5408\u884c\u92b7\u7b56\u7565<\/strong><\/span><\/h3>\n\n\n\n
        \u63a8\u5ee3\u54c1\u724c\u7684\u65b9\u5f0f\u975e\u5e38\u591a\u5143\uff0c\u8a72\u5982\u4f55\u5c07\u6240\u6709\u884c\u92b7\u8cc7\u6e90\u6574\u5408\u3001\u6700\u5927\u5316\u884c\u92b7\u6548\u76ca\uff0c\u4e26\u4e14\u8981\u4e0d\u65b7\u512a\u5316\u54c1\u724c\u7b56\u7565\u898f\u5283\u3001\u589e\u52a0\u5ba2\u6236\u5c0d\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\uff0c\u4e0d\u662f\u4ef6\u8f15\u9b06\u7c21\u55ae\u7684\u4e8b\u3002\u56e0\u6b64\u4ea4\u7d66\u5c08\u696d\u7684\u6574\u5408\u884c\u92b7\u516c\u53f8\u5354\u52a9\u54c1\u724c\u7684\u904b\u71df\uff0c\u662f\u500b\u7701\u6642\u7701\u529b\u7684\u597d\u65b9\u6cd5\u3002<\/p>\n\n\n\n
        <\/span>\u4e94\u30013 \u500b\u54c1\u724c\u884c\u92b7\u6210\u529f\u6848\u4f8b<\/span><\/h2>\n\n\n\n
        <\/span>1. \u661f\u5df4\u514b<\/span><\/h3>\n\n\n\n
        $\"\u54c1\u724c\u884c\u92b7-Starbucks\"$ <\/figure>\n\n\n\n
        <\/p>\n\n\n\n
        \u300c\u6fc0\u767c\u4eba\u5011\u7684\u6f5b\u80fd<\/strong>\u300d<\/p>\n\n\n\n
        \u661f\u5df4\u514b\u8a8d\u70ba\uff0c\u900f\u904e\u4e00\u676f\u5496\u5561\u548c\u4e00\u500b\u8212\u9069\u7684\u74b0\u5883\uff0c\u53ef\u4ee5\u6fc0\u767c\u4eba\u5011\u7684\u6f5b\u80fd\u548c\u5275\u9020\u529b\uff0c\u8b93\u4ed6\u5011\u611f\u53d7\u5230\u81ea\u5df1\u7684\u50f9\u503c\u548c\u5c0d\u793e\u6703\u7684\u8ca2\u737b\u3002\u9019\u500b\u54c1\u724c\u7406\u5ff5\u9ad4\u73fe\u5728\u661f\u5df4\u514b\u7684\u8a31\u591a\u65b9\u9762\uff0c\u4f8b\u5982\u7528\u5fc3\u57f9\u8a13\u5496\u5561\u5e2b\u3001\u7cbe\u5fc3\u8a2d\u8a08\u5e97\u5167\u7684\u74b0\u5883\u3001\u63a8\u52d5\u793e\u6703\u8cac\u4efb\u6d3b\u52d5\u7b49\u7b49\u3002<\/p>\n\n\n\n
        <\/span>2. Nike<\/span><\/h3>\n\n\n\n
        $\"\u54c1\u724c\u884c\u92b7-nike\"$ <\/figure>\n\n\n\n
        <\/p>\n\n\n\n
        Nike \u6700\u77e5\u540d\u7684\u53e3\u865f \u201dJust Do It\u201d\uff0c\u300c\u9f13\u52f5\u4eba\u5011\u8d85\u8d8a\u81ea\u6211\uff0c\u6311\u6230\u6975\u9650\u3002<\/strong>\u300d<\/p>\n\n\n\n
        \u7c21\u800c\u6709\u529b\u7684\u53e3\u865f\uff0c\u4e0d\u50c5\u63d0\u9ad8\u4e86\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u540c\u6642\u4e5f\u5438\u5f15\u4e86\u548c Nike \u54c1\u724c\u76f8\u540c\u50f9\u503c\u89c0\u7684\u5ba2\u6236\uff0c\u8a8d\u540c\u7406\u5ff5\u3001\u8cfc\u8cb7\u7522\u54c1\u3001\u6210\u70ba\u5fe0\u5be6\u7c89\u7d72\u3002<\/p>\n\n\n\n
        <\/span>3. Ikea<\/span><\/h3>\n\n\n\n $\"\u54c1\u724c\u884c\u92b7-ikea\"$ <\/figure>\n\n\n\n
        <\/p>\n\n\n\n
        Ikea \u7684\u54c1\u724c\u7406\u5ff5\u662f\uff1a\u300c\u63d0\u4f9b\u5404\u5f0f\u5404\u6a23\u7f8e\u89c0\u5be6\u7528\u4e14\u53ef\u8ca0\u64d4\u5f97\u8d77\u7684\u5bb6\u5177<\/strong>\u300d<\/p>\n\n\n\n
        \u76f8\u4fe1\u53f0\u7063\u4eba\u5c0d Ikea \u9019\u500b\u5bb6\u5177\u54c1\u724c\u4e0d\u964c\u751f\uff0c\u751a\u81f3\u6709\u4e8b\u6c92\u4e8b\u5c31\u6703\u53bb\u901b\u4e00\u4e0b\u8d85\u5927\u7684\u5bb6\u5177\u5c55\u5834\u3002Ikea \u7684\u5bb6\u5177\u53ef\u4ee5\u8aaa\u662f\u51fa\u4e86\u540d\u7684\u4fbf\u5b9c\uff0c\u4e26\u4e14\u6709\u4e00\u5b9a\u7684\u7f8e\u89c0\u3001\u5be6\u7528\u5ea6\uff0c\u7522\u54c1\u548c\u552e\u50f9\u76f8\u7576\u8cab\u5fb9\u5b83\u5011\u7684\u54c1\u724c\u7406\u5ff5\u3002<\/p>\n\n\n\n
        <\/span>\u7e3d\u7d50<\/span><\/h2>\n\n\n\n
        \u5728\u9019\u6578\u4f4d\u5316\u7684\u6642\u4ee3\uff0c\u5404\u500b\u9818\u57df\u7684\u5e02\u5834\u90fd\u5df2\u7d93\u76f8\u7576\u98fd\u548c\u3002\u6d88\u8cbb\u8005\u53ef\u80fd\u53ef\u4ee5\u5728\u4e09\u3001\u56db\u500b\u5730\u65b9\uff0c\u8cb7\u5230\u540c\u4e00\u4ef6\u5546\u54c1\uff0c\u4e26\u4e14\u9084\u5f97\u5230\u76f8\u7576\u4e0d\u932f\u7684\u670d\u52d9\u3002\u5982\u679c\u7522\u54c1\u3001\u670d\u52d9\u90fd\u4e00\u6a23\uff0c\u90a3\u9ebc\u6211\u5011\u61c9\u8a72\u601d\u8003\u5982\u4f55\u8457\u91cd\u5728\u5176\u4ed6\u5730\u65b9\uff0c\u7528\u54c1\u724c\u884c\u92b7\u505a\u51fa\u5dee\u7570\u5316\u3002<\/p>\n\n\n\n
        \u300a\u5ef6\u4f38\u95b1\u8b80\uff1a\u30102023\u884c\u92b7\u516c\u53f8\u6311\u9078\u6307\u5357\u30116\u5206\u9418\u4e86\u89e3\u5dee\u7570\u3001\u512a\u52e2\u3001\u63a8\u85a6\u540d\u55ae<\/a><\/strong>\u300b<\/p>\n\n\n\n
        \n
        \n
        \n\n\n\n
        <\/span>\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/span><\/h2>\n\n\n\n
        \u5982\u679c\u4f60\u4e5f\u60f3\u70ba\u81ea\u5df1\u7684\u54c1\u724c\uff0c\u66f4\u9032\u4e00\u6b65\u898f\u5283\u884c\u92b7\u7b56\u7565\uff0c\u7acb\u5373\u52a0LINE\u8aee\u8a62\uff0c\u8b93\u5c11\u5e74\u61c2\u884c\u92b7\u5354\u52a9\u60a8\u3002<\/p>\n\n\n\n
        \n
        \u7acb\u5373\u52a0 LINE \u8aee\u8a62<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
        <\/p>\n\n\n\n
        <\/p>\n\n\n\n
        <\/p>\n","protected":false},"excerpt":{"rendered":"
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